Categories
Health Immigration Kentucky Pharmacy Louisville, KY Leadership Development Small Businesses Vietnamese

Two Generations, One Purpose: AAPI Heritage Month Brings Susan Lieu and Vy Truong Together in Louisville

By Viet Bao Louisville KY | May 2025

In a deeply moving moment of cultural pride and community unity, Louisville hosted a powerful event on May 7, 2025, celebrating Asian American and Pacific Islander Heritage Month—featuring two extraordinary Vietnamese-American women whose lives, stories, and leadership inspire across generations.

The public event, held at Americana World Community Center, took place right next door to Saint John Vianney, the only Vietnamese Catholic church in the state of Kentucky. Together, these two community landmarks served as the heart of a gathering filled with conversation, connection, and celebration.

Vy Truong: A Pillar of Care, Leadership, and Service in Louisville

At the center of this event was Dr. Vy Truong, a respected pharmacist, entrepreneur, and community leader who embodies the spirit of service in all she does. As the CEO of Kentucky Pharmacy and COO of Louisville Beauty Academy, Vy’s mission has always been to elevate the underserved through access to healthcare, education, and compassionate support.

Born in Vietnam and educated through 12th grade before immigrating to the U.S., Vy represents the “1.5 generation”—bringing deep cultural roots while rising as a leader in the American professional landscape. She completed her Doctor of Pharmacy degree in Boston, Massachusetts and is currently licensed to practice pharmacy in Massachusetts, Kentucky, and Indiana. Her work has been recognized through multiple honors, including the 2025 MOSAIC Award, the Family Business Award, and her growing presence as a leading woman in healthcare equity.

What sets Vy apart is not only her resume, but her heart. She constantly steps up—volunteering her time, offering her leadership freely, and lifting others without hesitation. Moderating this high-profile conversation with author Susan Lieu, Vy once again led with grace, humility, and a genuine commitment to elevate her community.

Susan Lieu: A Story Rare Even Among Vietnamese-Americans

On the other side of the stage stood Susan Lieu, a Harvard and Yale business graduate, whose story captivated the audience. Born in the U.S. to refugee parents, Susan’s memoir, The Manicurist’s Daughter, explores the loss of her mother to a botched cosmetic surgery and the intergenerational trauma that followed.

What makes her story so rare—both in the Vietnamese and broader American context—is how she channels that trauma into healing, through bold storytelling, art, and activism. Despite her Ivy League education, Susan’s roots lie in the same nail salon world so many Vietnamese families know—making her both relatable and revolutionary. Her book has been named a Best Book of 2024 by NPR, Smithsonian Magazine, and ELLE, and her voice is quickly becoming one of the most important among the Vietnamese diaspora in America.

Where Culture Meets Faith, Healing, and Hope

This unforgettable event didn’t just happen in isolation—it was shaped by the spirit of Louisville itself. At Americana, families, youth, and elders gathered to hear stories that reflected their own struggles and strength. Immediately after, many walked next door to Saint John Vianney Church, where community members mingled with Susan Lieu, discussed the topics raised, and shared in a sacred moment of cultural reflection.

Featured by WHAS11 News, this moment served as a perfect tribute to AAPI Heritage Month, shining a light on the Vietnamese-American experience in Kentucky—a story of resilience, service, sacrifice, and rising together.

In a city like Louisville, where immigrant roots grow into leadership, and where Vietnamese voices are rising stronger every year, this was more than an event. It was a testament to the beauty of cross-generational Vietnamese-American impact—where one woman (Vy Truong) uplifts through healthcare and direct service, and another (Susan Lieu) heals through words, performance, and truth.

This is the beauty of Louisville.
This is the power of Vietnamese women.
This is America at its best.

Categories
Books Vietnamese

Celebrating Heritage, Resilience, and Hope: A Special Moment at the Kentucky Science Center and the Release of “The Unbreakable Spirit”

On Sunday, April 27, 2025, a deeply meaningful moment unfolded at the Kentucky Science Center in downtown Louisville.
Accompanied by my sons — Jayden, Skylar, and Dylan — we stood proudly before a display showcasing the spirit of Vietnamese heritage: my mother’s Áo Dài (traditional Vietnamese long dress), her Hài (traditional shoes), and two of my published books, displayed for all visitors to see.

It was a beautiful reflection of what it means to honor the past while building a hopeful future.
As my 7-year-old son Dylan pointed excitedly and said,
“Dad, your books and Bà’s Áo Dài are here!”
I was overwhelmed with gratitude.

Gratitude for this country.
Gratitude for the sacrifices of our elders.
Gratitude for every opportunity to give back through hard work, service, and love.


Honoring the Journey Through Literature

In the same spirit of celebration, I am proud to announce the release of my latest book,
The Unbreakable Spirit: 50 Years of Vietnamese Resilience, Contribution, and Triumph — now available:

  • FREE on Kindle Unlimited
  • $0.99 Kindle version
  • Paperback available for readers who love to hold inspiration in their hands.

You can also access the full free version at Di Tran University:
🔗 Read it here

This book is a heartfelt tribute to the journey of the Vietnamese diaspora — a celebration of resilience, family, faith, gratitude, and value-adding spirit that continues to lift communities around the world.


The Resilient Legacy of the Vietnamese Diaspora

The Vietnamese story is not just one of survival — it is one of value creation, contribution, and triumph.

As documented in the recent research article
🔗 Rise and Dominance of the Vietnamese Diaspora (1975–2025),
the Vietnamese people have a long, proud history of resilience:

  • Over 1,000 years of resistance against Chinese domination without losing identity.
  • Brilliant victories against the Mongol Empire in the 13th century, led by national hero Trần Hưng Đạo.
  • Fierce struggles against French colonialism, culminating in independence in 1954.
  • Surviving the tragic refugee crisis after 1975 and building thriving communities across America and beyond.

Today, Vietnamese Americans lead in business, healthcare, education, and government, embodying the Đời Cha, Nuôi Đời Con (One generation sacrifices to nurture the next) spirit in all they do.

We are no longer just survivors.
We are contributors, leaders, builders of hope — grateful to both Vietnam for our resilient roots, and America for the freedom to thrive.


A Call to Action: Celebrate, Reflect, and Serve

If you visit the Kentucky Science Center, take a moment to reflect on the Vietnamese display — a humble yet powerful symbol of the journey from hardship to honor.
Share it with your children.
Teach them where we came from, so they know where they must go: forward, with gratitude and love.

And I warmly invite you to read
The Unbreakable Spirit
a story not just for Vietnamese people, but for anyone who believes in the power of faith, hard work, gratitude, and the endless possibilities of the human spirit.

Together, we carry the best of our past into a future filled with even greater blessings.

We are the unbreakable spirit — and by God’s mercy, the best is yet to come.


📚 Quick Links:

Categories
Beauty Industries Small Businesses Vietnamese

LUẬT SB22 SẮP KÝ BAN HÀNH: THAY ĐỔI LỚN CHO NGÀNH LÀM ĐẸP TẠI KENTUCKY

Ngành làm đẹp tại Kentucky sắp có thay đổi quan trọng khi Dự luật SB22 đang trên đường tới bàn thống đốc để ký ban hành thành luật. Luật này sẽ ảnh hưởng trực tiếp đến thợ nail, chuyên viên thẩm mỹ (esthetician), nhà tạo mẫu tóc, và các chủ salon. Nếu bạn đang làm trong ngành này, hãy cập nhật ngay để tránh vi phạm pháp luật và bảo vệ sự nghiệp của mình!

1. CẤM HOÀN TOÀN MMA TRONG MỌI DẠNG CHẤT LỎNG 🚫

SB22 quy định tuyệt đối cấm Methyl Methacrylate (MMA) trong bất kỳ sản phẩm dạng lỏng nào sử dụng trong ngành nail. Điều này có nghĩa là:

❌ Dù MMA nguyên chất hay trộn với hóa chất khác đều bị cấm.

❌ Bất kỳ tiệm nail hay thợ nail nào bị phát hiện dùng MMA sẽ vi phạm pháp luật.

❌ MMA có thể khiến móng yếu, gây dị ứng nặng, tổn thương da, và ảnh hưởng đến hô hấp.

✅ Chất thay thế an toàn: Ethyl Methacrylate (EMA) vẫn được phép sử dụng và là tiêu chuẩn trong ngành nail chuyên nghiệp.

🔹 Làm sao để tuân thủ luật?

✔ Kiểm tra thành phần sản phẩm trước khi sử dụng.

✔ Chỉ mua từ nhà cung cấp uy tín có cam kết sản phẩm không chứa MMA.

✔ Đào tạo thợ nail về cách sử dụng EMA đúng kỹ thuật để đảm bảo móng đẹp, bền và an toàn.

2. XIẾT CHẶT QUẢN LÝ NGƯỜI HÀNH NGHỀ VÀ TIỆM KHÔNG CÓ GIẤY PHÉP 🔍

SB22 cũng tăng cường các biện pháp xử phạt đối với tiệm và thợ làm đẹp không có giấy phép hợp lệ.

🚨 Cơ quan quản lý có thể:

✔ Kiểm tra và đóng cửa ngay lập tức các tiệm không có giấy phép.

✔ Xử phạt nặng những ai hành nghề trái phép.

✔ Đình chỉ hoặc thu hồi giấy phép nếu vi phạm quy định vệ sinh và an toàn.

💡 Cách tránh bị phạt:

✔ Đảm bảo bạn có giấy phép hành nghề hợp lệ.

✔ Nếu là chủ tiệm, hãy kiểm tra toàn bộ nhân viên phải có giấy phép.

✔ Chỉ thuê nhân viên có chứng chỉ đào tạo từ trường hợp pháp, như Louisville Beauty Academy.

3. KHÔNG CÒN GIỚI HẠN SỐ LẦN THI LẠI GIẤY PHÉP 📖

Tin vui cho những ai đang thi lấy bằng hành nghề:

✅ Bạn có thể thi lại không giới hạn số lần nếu chưa đậu.

✅ Thợ nail phải chờ 1 tháng trước khi thi lại nếu rớt.

✅ Các kỳ thi có thể dùng bài kiểm tra quốc gia nếu được cấp phép.

💡 Chuẩn bị kỹ trước khi thi để đậu ngay lần đầu:

✔ Luyện thi tại Louisville Beauty Academy với giáo trình chuẩn và giảng viên giàu kinh nghiệm.

✔ Học đầy đủ kỹ thuật nail, tóc, thẩm mỹ theo đúng tiêu chuẩn bang Kentucky.

4. QUY ĐỊNH MỚI VỀ VỆ SINH & AN TOÀN 🧼

📢 SB22 siết chặt các tiêu chuẩn vệ sinh trong tiệm làm đẹp để bảo vệ khách hàng và nhân viên:

✔ Bắt buộc dùng khăn sạch hoặc giấy lót mới cho mỗi khách.

✔ Dụng cụ như kéo, nhíp, dao cạo phải khử trùng trước khi sử dụng.

✔ Không được dùng lại khăn lau trên nhiều khách hàng nếu chưa giặt sạch.

✔ Dụng cụ bào gót chân (callus graters) vẫn được phép, nhưng phải dùng đúng cách và đảm bảo vệ sinh.

💡 Cách tuân thủ:

✔ Luôn làm sạch và khử trùng dụng cụ sau mỗi lần sử dụng.

✔ Học kỹ thuật vệ sinh chuẩn tại trường đào tạo uy tín.

✔ Nếu là chủ tiệm, hãy đảm bảo toàn bộ nhân viên tuân thủ quy định này.

5. CHUYÊN VIÊN THẨM MỸ (ESTHETICIAN) KHÔNG ĐƯỢC LÀM CÁC DỊCH VỤ SAU ⚠️

🔹 SB22 giới hạn nghiêm ngặt phạm vi làm việc của chuyên viên thẩm mỹ (esthetician). Nếu không có bác sĩ giám sát, esthetician KHÔNG ĐƯỢC thực hiện các dịch vụ sau:

🚫 Tiêm Botox hoặc chất làm đầy (collagen injections).

🚫 Trị liệu laser (loại bỏ lông, trị sẹo, làm sáng da, v.v.).

🚫 Tẩy lông bằng điện (electrolysis).

🚫 Xăm thẩm mỹ & phun môi, điêu khắc chân mày (microblading, tattooing).

🚫 Xỏ khuyên (piercing).

💡 Nếu bạn là esthetician:

✔ Chỉ làm các dịch vụ hợp pháp như chăm sóc da, facial, waxing.

✔ Không nhận khách làm botox, laser, hay xăm nếu không có bác sĩ giám sát.

✔ Nâng cao kỹ năng với các khóa học thẩm mỹ hợp pháp tại Louisville Beauty Academy.

HÀNH ĐỘNG NGAY ĐỂ TRÁNH VI PHẠM! 📢

Ngành làm đẹp tại Kentucky đang bước vào giai đoạn thay đổi lớn. Hãy chuẩn bị ngay để không vi phạm luật!

📞 Gọi ngay: 502-625-5531

📧 Email: [email protected]

📍 Louisville Beauty Academy – Đào tạo chuẩn, đảm bảo hợp pháp!

🔗 Xem toàn bộ luật SB22 tại đây:

Kentucky Legislature – SB22 Bill Document

#SB22 #NgànhLàmĐẹp #TiệmNail #ThợNail #ThẩmMỹ #LuậtMới

Categories
Community Vietnamese

God’s Grace: The Inspiring Journey of Di Tran and the Americana Community

In 1995, Di Tran and his family embarked on a courageous journey from Vietnam to the United States, seeking a brighter future. They found their new home in Louisville, Kentucky, settling into the Americana Apartments—a complex renowned for welcoming immigrant and refugee families. This marked the beginning of a remarkable story of resilience, community support, and divine guidance.

Exact Living Space Breakdown (514 sq ft):

• Bedroom 1: 102.1 sq ft

• Bedroom 2: 120.5 sq ft

• Bathroom: 49.9 sq ft

• Kitchen: 68.8 sq ft

• Living Area: 160.2 sq ft

• Hallway: 12.6 sq ft

• Total: 514 sq ft

A Humble Beginning at Americana Apartments

Arriving with just $400, the Tran family of seven adapted to their new life in a modest 500-square-foot apartment within the Americana complex. Despite the cramped living conditions and financial constraints, they embraced their circumstances with hope and determination. Di Tran’s parents worked tirelessly in factory jobs, often sleeping only five hours a night for five years, embodying the spirit of hard work and sacrifice. 

The Transformative Role of Americana Community Center

Established in 1990 within the Americana Apartments complex, the Americana Community Center has been a beacon of hope for refugee, immigrant, and underserved populations in Louisville. The center provides holistic services, including education, youth and family development, mental health support, crisis case management, a women’s fiber arts program, and community gardens, helping families not just survive but thrive. Each year, it serves more than 5,000 people from over 100 countries, facilitating smoother integration into American society. 

For Di Tran and his family, the center offered essential resources that facilitated their integration into American society. Through programs in education, family support, youth achievement, and career development, Americana bridged the gap from surviving to thriving. A significant milestone in Di Tran’s journey was his encounter with volunteer Dat Nguyen at the center. Under Nguyen’s guidance, Tran was introduced to computer basics, including the DOS operating system, typing skills, and programming languages such as C and Pascal. This mentorship ignited Tran’s passion for technology, laying the foundation for his future endeavors.

Educational Journey: From ESL Classes to Engineering

Di Tran’s educational path in Louisville began at Southern Middle School, where he enrolled in English as a Second Language (ESL) classes to overcome language barriers. He continued his studies at Noe Middle School and later at Seneca High School, demonstrating academic excellence and adaptability. His passion for learning led him to the University of Louisville’s Speed School of Engineering, where he earned both Bachelor’s and Master’s degrees in Computer Science and Engineering. He further pursued a PhD in IT Management at Sullivan University, achieving ABD (All But Dissertation) status.

Entrepreneurial Spirit and Community Leadership

Inspired by his parents’ entrepreneurial endeavors—they saved enough to establish USA Nails on Broadway—Di Tran ventured into business himself. In 2016, he founded the Louisville Beauty Academy, which has since empowered over 1,000 individuals to secure employment without government assistance. His commitment to community development extends to mentoring aspiring entrepreneurs and serving on various boards, including the Louisville Independent Business Alliance and the Vietnamese Community of Louisville.

A Testament to Faith and Community Support

Di Tran’s journey from a humble apartment in the Americana complex to becoming a community leader and successful entrepreneur is a testament to unwavering faith, resilience, and the pursuit of the American Dream. His story exemplifies how determination, coupled with community support and divine guidance, can transform challenges into opportunities, inspiring others to overcome obstacles and achieve their aspirations.

Indeed, God’s grace is evident in the life and accomplishments of Di Tran—a journey that began in Vietnam and flourished in the heart of Louisville’s Americana Community.

God’s Grace: The Inspiring Journey of Di Tran and the Americana Community

In 1995, Di Tran and his family embarked on a courageous journey from Vietnam to the United States, seeking a brighter future. They found their new home in Louisville, Kentucky, settling into the Americana Apartments—a complex renowned for welcoming immigrant and refugee families. This marked the beginning of a remarkable story of resilience, community support, and divine guidance.

A Humble Beginning at Americana Apartments

Arriving with just $400, the Tran family of seven adapted to their new life in a modest 500-square-foot apartment within the Americana complex. Despite the cramped living conditions and financial constraints, they embraced their circumstances with hope and determination. Di Tran’s parents worked tirelessly in factory jobs, often sleeping only five hours a night for five years, embodying the spirit of hard work and sacrifice. 

The Transformative Role of Americana Community Center

Established in 1990 within the Americana Apartments complex, the Americana Community Center has been a beacon of hope for refugee, immigrant, and underserved populations in Louisville. The center provides holistic services, including education, youth and family development, mental health support, crisis case management, a women’s fiber arts program, and community gardens, helping families not just survive but thrive. Each year, it serves more than 5,000 people from over 100 countries, facilitating smoother integration into American society. 

For Di Tran and his family, the center offered essential resources that facilitated their integration into American society. Through programs in education, family support, youth achievement, and career development, Americana bridged the gap from surviving to thriving. A significant milestone in Di Tran’s journey was his encounter with volunteer Dat Nguyen at the center. Under Nguyen’s guidance, Tran was introduced to computer basics, including the DOS operating system, typing skills, and programming languages such as C and Pascal. This mentorship ignited Tran’s passion for technology, laying the foundation for his future endeavors.

Educational Journey: From ESL Classes to Engineering

Di Tran’s educational path in Louisville began at Southern Middle School, where he enrolled in English as a Second Language (ESL) classes to overcome language barriers. He continued his studies at Noe Middle School and later at Seneca High School, demonstrating academic excellence and adaptability. His passion for learning led him to the University of Louisville’s Speed School of Engineering, where he earned both Bachelor’s and Master’s degrees in Computer Science and Engineering. He further pursued a PhD in IT Management at Sullivan University, achieving ABD (All But Dissertation) status.

Entrepreneurial Spirit and Community Leadership

Inspired by his parents’ entrepreneurial endeavors—they saved enough to establish USA Nails on Broadway—Di Tran ventured into business himself. In 2016, he founded the Louisville Beauty Academy, which has since empowered over 1,000 individuals to secure employment without government assistance. His commitment to community development extends to mentoring aspiring entrepreneurs and serving on various boards, including the Louisville Independent Business Alliance and the Vietnamese Community of Louisville.

A Testament to Faith and Community Support

Di Tran’s journey from a humble apartment in the Americana complex to becoming a community leader and successful entrepreneur is a testament to unwavering faith, resilience, and the pursuit of the American Dream. His story exemplifies how determination, coupled with community support and divine guidance, can transform challenges into opportunities, inspiring others to overcome obstacles and achieve their aspirations.

Indeed, God’s grace is evident in the life and accomplishments of Di Tran—a journey that began in Vietnam and flourished in the heart of Louisville’s Americana Community.

Categories
Community Drop the FEAR and Focus on the FAITH Leadership Development Self-Improve Vietnamese

Di Tran and Dr. Eli Capilouto: United in Service to Education and Workforce for Kentucky’s Brighter Future

In the heart of Louisville, inside a room filled with the warmth of leaders who care deeply about Kentucky’s future, Di Tran found himself surrounded by the energy of purpose — and in the presence of a living example of that purpose: Dr. Eli Capilouto, President of the University of Kentucky.

This was no ordinary luncheon at the Rotary Club of Louisville. This was a meeting of minds, hearts, and missions — an intersection where higher education, workforce development, and immigrant dreams came together to illuminate the path forward for Kentucky.

As Dr. Capilouto shared his vision, his words resonated powerfully: “Strong colleges, strong education — they make a strong state.” For Di Tran, this was more than a statement; it was personal truth. It was his own life story. As an immigrant who arrived in the United States with no English, who worked his way from factory floors to earning both his Bachelor’s and Master’s in Computer Engineering and Computer Science from the University of Louisville, Di Tran knows firsthand the transformative power of education.

And now, as the founder of Louisville Beauty Academy, Louisville Institute of Technology, and Di Tran University, Di Tran stands at the forefront of adult education and workforce development — serving new immigrants, working adults, underserved communities, and the future workforce of Kentucky. His vision is to remove every barrier to education and empower individuals to transform their own lives through skills, certifications, and real economic opportunity.

Gratitude filled the air as Di Tran sat in the very halls where his own educational journey began, listening to the President of the University of Kentucky, whose leadership is steering a $7 billion infrastructure transformation across UK — a reinvestment into Kentucky’s educational foundation, ensuring that future generations have the tools to thrive in a rapidly evolving world.

Di Tran didn’t just hear Dr. Capilouto’s words — he absorbed them, the way a lifelong learner absorbs every lesson life offers. This is what Di Tran does — he takes every experience, every interaction, and turns it into fuel for his mission. Whether it’s his beauty schools, his IT training programs, or his nonprofit initiatives through the New American Business Association, Di Tran’s work bridges education and workforce — transforming learning into livelihood.

In that moment, Di Tran and Dr. Capilouto were not just two leaders at a luncheon — they became a symbol of what’s possible when visionaries from different walks of life unite in service to education. From top-tier university leadership to grassroots adult education programs, from immigrant entrepreneurs to academic pioneers — together, they form the complete ecosystem Kentucky needs to thrive.

Di Tran left the Rotary Club not just inspired — but charged with a renewed sense of duty. To honor those who educated him. To uplift those who, like him, dream of a better future through learning. And to build an education and workforce pipeline that spans every age, every community, and every person willing to learn, work, and rise.

Because in Kentucky, education is not just about degrees. It’s about dignity, opportunity, and creating a future where everyone belongs. And with leaders like Dr. Capilouto shaping institutions and leaders like Di Tran shaping communities — Kentucky’s future is unstoppable.

Di Tran’s Story — In Case You Didn’t Know:

• Vietnamese immigrant arriving in the U.S. at 12 with no English.

• Graduated from University of Louisville with BS and MS in Computer Engineering & Computer Science.

• Founder of Di Tran Enterprise, Louisville Beauty Academy, Louisville Institute of Technology, Di Tran University, and more.

• Award-winning entrepreneur: 2024 Most Admired CEO, Mosaic Award Recipient.

• Published author and relentless advocate for adult education, immigrant success, and workforce development.

• Featured in Louisville Business First, WDRB, and WLKY for his innovative work.

• Leading workforce development programs tied directly to affordable housing, beauty licensing, IT training, and AI education.

• Deep believer in faith, service, and gratitude as the foundation of every success.

This is not just Di Tran’s story — it’s Kentucky’s story. And it’s just getting started.

Categories
Books Real Estate Self-Improve Small Businesses Vietnamese

From the Book “Little CFO: What is Finance and What is Investing” – Letter To My sons

Dear Jayden, Skylar, and Dylan,

Every time you come to me, asking about work, about making money, or about how you can help Mom and Dad, my heart overflows with pride. It’s beyond beautiful to see you voluntarily hand me the money you’ve saved, offering to pay for groceries or the toys you’ve bought yourselves. Sons, your generosity and thoughtfulness are gifts to me and your mom that go far beyond words. I am incredibly proud of the young men you’re becoming.

But pride isn’t the only thing I feel. What I look forward to, what I dream of for you, is something far greater. I want you to understand what money really is and, even more importantly, what it isn’t. I want you to understand the values behind money, the purpose of trading value, and the immense power of creating and investing in value. There is a difference between making money and creating wealth—and this book is my way of explaining that difference to you and to all children like you who dream of contributing and helping their families, of being more, doing more, and adding more to this world.

Let me take you back to where it all began for your mom and me. Sons, your dad was born in a small mud hut in Phương Lâm, Đồng Nai, Vietnam. Our family was poor, so poor that we measured success by whether we had enough rice to eat for the day. Yet, even in that mud hut, surrounded by the struggles of survival, I witnessed something remarkable. Your grandparents—my parents—found ways to rise above poverty. Your grandmother, whom you know as a loving and wise woman, became one of the top wholesalers of fertilizer in the area. She wasn’t just a trader; she was known for her fairness, her hard work, and her ability to build relationships in the Phương Lâm market. She didn’t have much money at first, but she understood value: how to create it, how to trade it, and how to scale it. This understanding changed everything.

When we came to the United States, we left all of that behind. We arrived with just $400 in our pockets, seven people squeezed into a tiny 500-square-foot apartment at Americana Apartments. We started over. Your mom and I worked tirelessly, your grandparents did everything they could, and slowly, step by step, we built a new life. From that tiny apartment, we moved on to owning homes, businesses, and degrees. We climbed corporate ladders, started small businesses, and even entered the world of politics and community service. Today, your mom is running a business in healthcare, helping people at Kentucky Pharmacy, while I work to build businesses, write books, and create opportunities for others.

Do you know what made all of this possible? It wasn’t just money. Money is simply a tool, a currency that moves value from one person to another. What made it all possible was understanding value itself. Sons, this is what I want you to learn. Money is not the goal. Money is like the blood in your body—it’s necessary for life, but it’s not the purpose of life. The goal has always been to create value, to trade value, and to multiply value in ways that serve others and make the world a better place. The more you understand how to create and trade value, and the more you can do this at scale, the wealthier you will become—not just financially but in every aspect of your life.

I see something in you, sons, that many adults haven’t yet discovered. When you say, “I want to work,” “I want to make money to help,” “I want to contribute,” or “I want to add value,” you’re expressing one of the most valuable traits anyone can have: the desire to create and serve. This initiative, this self-drive, is more precious than gold. It’s not about how old you are; it’s about the habits you build, the mentality you develop, and the actions you take. You already have this gift, sons. And this book is my way of nurturing that gift in you and in all children who share your curiosity and determination.

I don’t just want you to read this book. I want this book to be the foundation, the starting point, for a lifetime of learning and growth. I’ve written it in a way that’s simple enough for you to understand now, but deep enough that you can revisit it as you grow older and discover new layers of meaning. My hope is that it will give you the knowledge and tools to become leaders—leaders of yourselves, of your families, and of your communities.

So let’s talk about the mindset I want you to carry with you: the mindset of value creation, value trading, and value investment. It sounds complicated, but it’s not. Let me break it down for you.

  • Value Creation is about using your skills, knowledge, and time to make something that helps others. For example, when you help Mom by cleaning up the house, you’re creating value because you’re making our home a better place to live. When I write books or start businesses, I’m creating value by sharing ideas or providing jobs.
  • Value Trading is when you exchange something of value for something else. This is where money often comes in. For example, if you save up your allowance and buy a toy, you’re trading the money you earned for something you want. But trading isn’t just about money. When you help a friend with homework, you’re trading your time and knowledge for the satisfaction of helping someone.
  • Value Investing is about putting your resources into something that will grow over time. This could mean saving your money in a piggy bank, or it could mean spending time learning a new skill that will make you even more valuable in the future.

Sons, the more you understand these three concepts and practice them, the more successful you will be. And by success, I don’t just mean money. I mean living a life filled with purpose, contribution, and fulfillment.

Let me share something important about where your mom and I came from. In Vietnam, life was about survival. Every meal, every roof over our heads, every opportunity to go to school—we had to fight for these things. When we came to America, we realized that this country offers something extraordinary: the chance to dream bigger. But dreams don’t just happen. They require hard work, learning, and a commitment to creating and sharing value with others. That’s what I want for you. I want you to dream big, work hard, and build something meaningful—not just for yourselves but for the people around you.

Sons, you’ve already shown me that you have what it takes. Every time you hand me your savings, not because I ask for it but because you want to contribute, you’re showing me that you understand something many adults struggle with. You understand that money is not about hoarding or spending selfishly; it’s about helping, sharing, and building something greater than yourself. This mindset is your greatest asset, and it’s something I want to nurture in you.

This book is not just for you. It’s for all the children out there who look at their parents and say, “I want to help.” It’s for all the kids who are curious about how money works, who want to make a difference in their families, their communities, and the world. And it’s for the parents and teachers who want to guide these children but don’t always know where to start.

In this book, we’ll talk about what money is and isn’t, how to earn it, save it, and spend it wisely. We’ll explore the difference between trading value and creating value, and we’ll learn about investing—not just in money but in yourself and the people around you. I’ll share lessons from our family’s journey, from the mud hut in Phương Lâm to the life we’ve built in America, and I’ll show you how these lessons can apply to your life, no matter where you are or where you want to go.

Sons, my greatest hope for you is not that you become rich, though I believe you will be if you follow these principles. My hope is that you become people of value. People who create, who contribute, who lead with kindness and wisdom. People who understand that money is just a tool, but value—the ability to help others and make the world better—is the true measure of wealth.

Jayden, Skylar, Dylan—this book is my gift to you. It’s my way of passing on everything I’ve learned so far and everything I hope you will build upon. Read it, question it, and use it as a foundation to grow. And remember, your mom and I are always here to support you every step of the way.

With all my love and pride,
Dad

Categories
Books Drop the FEAR and Focus on the FAITH Drop the ME and focus on the OTHERS Early Childhood Education Guiding Lights: A Journey of Courage, Compassion and Faith Health Immigration Information Technology Leadership Development Self-Improve Small Businesses Vietnamese Workforce Development

A Heartfelt Letter to My Sons: Jayden, Skylar, Dylan – From the Book Be a DICK, Son: Nail Down Responsibility, Fail Forward, and Protect What Matters by Di Tran

INTRODUCTION: A Letter to My Sons: Jayden, Skylar, and Dylan

My dear sons,

As I sit down to write this letter, I am overwhelmed with gratitude for the blessing of being your father. Jayden, you are 10. Skylar, you are 9. Dylan, you are 7. You are still young, but I already see glimpses of the strong, purposeful men you will become. This letter is not just for the three of you, but for all sons, young and old, who are navigating their journey to manhood.

You are growing up in a time of extraordinary convenience, where technology brings the world to your fingertips. With a click, you can connect to your family, learn about the world, and have your needs delivered almost instantly. Yet, I want you to remember this: being a man is not about convenience. It is about character. It is about responsibility. It is about stepping into your purpose and living with strength, integrity, and kindness.

Email DiTranLLC@gmail.com for the Vietnamese translated PDF copy of this book

Be Present, Be Strong

The world you are growing up in moves at an incredible pace. Everyone is chasing something—scrolling through screens, rushing through moments, searching for what’s next. But, my sons, to be a man is to stand firm and be grounded in who you are. True strength lies in knowing how to stay still within yourself, even when the world pulls you in a thousand directions.

No matter what life throws at you, rise to the occasion. Tell yourself: “I am stronger than this.”

Every morning and every night, we pray together:
“Thank you, God, for I am alive, I am strong, I am confident, I am a winner. I give 100% in all situations, in all conditions, in all environments, and in everything I do. I commit to adding value to myself, to others, and to the world.”

This prayer is more than words—it is a declaration of who we are. Remember, sons, your only competition is yourself from yesterday. Compare yourself to who you were, not to others. Strive to grow stronger, wiser, and more compassionate every day.


Actions Over Words

Let me share one of life’s most important lessons: It is always about actions, not opinions. It is always about creation, not description. Talking about what you will do means nothing unless you take steps to make it happen.

Invest in yourself—your mind, your body, and your soul. When you do this, you become an asset to your family, your community, and the world. Only when you have strengthened yourself can you truly add value to others.

Your mother and I work tirelessly every day—not because we must, but because we love to create, build, and grow. We start new businesses, solve problems, and interact with countless people daily. But it’s not just about work. It’s about purpose. And you, too, must live with purpose.

At your age, your “business” is your homework, your chores, your relationships, and your personal growth. Every time you make your bed, wash your dishes, help someone, or learn something new, you are laying the foundation for the man you will become. Every action matters, no matter how small.


Rise Through Responsibility

To “man up” does not mean pretending to be tough or invulnerable. It means taking ownership of your responsibilities. When life hands you challenges, don’t avoid them. Face them and say: “Let’s get to work.” Start small. Tackle one thing at a time. The best way to rise is to begin.

Every small act of responsibility—whether it’s doing your chores, showing gratitude, or saying “I’ll handle it”—builds a stronger version of yourself. And remember, sons, you are not competing with anyone else. You are only competing with who you were yesterday.


Love Imperfection and Fail Fast

Sons, imperfection is a gift. Failure is not something to fear—it is something to embrace. Your mother and I have failed more times than we can count. But each failure brought us closer to success.

Fail fast, and fail forward. Each failure teaches you something new. Each stumble is a step toward growth. The only true failure is to stop trying.


Be Grateful and Give Your All

Gratitude is one of the most powerful forces in the world. Every morning when you wake up and every night before you sleep, look up and say: “Thank you, God.” Thank Him for the day, for your family, for your health, and for the chance to give your all.

When you live with gratitude, you approach every moment, task, and challenge with your best attitude. And that is all anyone can ask of you: to give your all, every single time.


Protect What Matters

As men, we take risks. We step into the unknown. But in doing so, we must also protect what matters most—our core.

Your core is your spirit, health, and purpose:

  • Your spirit is your connection to God, your faith, and your values. Protect it by surrounding yourself with positivity and rejecting negativity.
  • Your health is your body and mind. Treat them with respect. Eat well, stay active, and keep your thoughts focused.
  • Your purpose is your “why.” It is the reason you wake up every day. Protect it fiercely and let it guide your decisions.

Take risks for the right reasons, but never compromise your core.


Simply Be

Being a man is not about doing more. It’s about being. Be present. Be strong. Be grateful. Be grounded in your purpose and values. In your hardest moments, when the world feels like it’s falling apart, your presence and positivity will be the greatest gift you can offer.


Our Prayer and Promise

Sons, as we pray together, we ask God to guide us, to strengthen us, and to remind us of who we are:
“Thank you, God, for I am alive, I am strong, I am confident, I am a winner. I give 100% in all situations, in all conditions, in all environments, and in everything I do.”

This prayer is not just words. It is our promise. To live fully. To work hard. To love deeply. To rise every day and strive to be better than the day before.


Rise, Sons

Jayden, Skylar, Dylan—rise to every occasion. Rise above every challenge. Rise to become the men God created you to be. Accept imperfection. Embrace failure. Keep moving forward. Be strong, but be kind. Be courageous, but be humble. Be everything you already are—and more.

You are my sons, and I am endlessly proud of you—not for what you’ve done, but for who you are and who you are becoming. You don’t need to compare yourself to anyone else. You are enough. You are loved. You are capable of greatness.

Rise. Act. Thank God for every moment. And always protect your core.

With love beyond words,
Your Dad,
Di Tran

Categories
Community Vietnamese

Tết 2025: The Year of the Wood Snake in Vietnamese Culture

Tết Nguyên Đán, commonly known as Tết, is the Vietnamese Lunar New Year and the most important and widely celebrated holiday in Vietnam. In 2025, Tết begins on Wednesday, February 29, marking the transition to the Year of the Wood Snake (Quý Tỵ in Vietnamese). This year holds special significance for the Vietnamese people, blending traditional values with hopes for renewal and growth.


The Year of the Wood Snake (Quý Tỵ)

In Vietnamese culture, the Snake (Tỵ) symbolizes wisdom, mystery, and transformation. Combined with the Wood element (Mộc), 2025 will be a year that emphasizes growth, harmony, and strategic planning. Here’s what it means in the context of Tết:

  1. Snake Symbolism:
    • The Snake is associated with intelligence, elegance, and intuition. It is considered a thoughtful animal, representing strategic thinkers and calm, measured approaches to life.
    • Those born under the Snake sign are believed to possess sharp analytical skills, a love for knowledge, and a talent for keeping secrets.
  2. The Wood Element:
    • Wood in the Five Elements (Ngũ Hành) system represents growth, creativity, and vitality. It is also tied to flexibility and kindness, encouraging people to approach challenges with patience and adaptability.
    • A Wood Snake year is thought to bring opportunities for personal development and thoughtful action—a time for planting seeds for future success.

Key Themes for Tết 2025

1. Renewal and Growth:

Tết always represents a fresh start, and the Wood Snake year amplifies this energy. Families focus on letting go of the old and embracing the new, symbolized by:

  • Cleaning and decorating homes with fresh flowers (e.g., peach blossoms and kumquat trees).
  • Clearing debts and resolving conflicts before the new year begins.

2. Wisdom and Introspection:

The Snake’s energy encourages reflection and careful planning. Many Vietnamese people will see 2025 as a time to:

  • Evaluate their goals and strategize for long-term success.
  • Prioritize education, learning, and self-improvement.

3. Family and Community:

  • Tết is a time for reunion, with families coming together to honor ancestors, celebrate unity, and pass down traditions.
  • The Snake’s qualities of loyalty and connection remind families to nurture relationships and work together toward shared prosperity.

Traditional Tết Celebrations in 2025

1. Preparations:

  • Homes are cleaned and decorated to invite luck and banish bad spirits.
  • Families buy Tết-specific plants, such as hoa mai (yellow apricot blossoms) in the south or hoa đào (peach blossoms) in the north.
  • Kumquat trees are also popular, symbolizing wealth and happiness.

2. Offerings and Rituals:

  • Ancestral altars are cleaned and adorned with fresh offerings, such as fruit, incense, and flowers, to honor loved ones who have passed.
  • People often visit family gravesites to clean them and pay respects.

3. Festive Foods:

Tết cuisine reflects abundance and good fortune. Iconic dishes include:

  • Bánh chưng (square sticky rice cake) or bánh tét (cylindrical sticky rice cake) filled with pork and mung beans, symbolizing the earth and gratitude.
  • Thịt kho trứng (braised pork with eggs) for harmony and family unity.
  • Dưa hành (pickled vegetables) to cleanse the palate and signify new beginnings.

4. Customs for Luck:

  • Xông đất (First Footing): The first person to enter a home on Tết morning is believed to bring good or bad luck for the year. Families carefully select someone with a positive and compatible zodiac sign to visit first.
  • Lì xì (Red Envelopes): Adults give red envelopes filled with money to children and the elderly as a symbol of good fortune and prosperity.
  • Avoid arguments, sweeping, or breaking things during the first days of Tết to prevent bad luck.

Unique Vietnamese Beliefs for 2025

In the Year of the Wood Snake, the Vietnamese will emphasize:

  1. Balance Between Tradition and Growth:
    • Honor ancestral traditions while pursuing personal and community progress.
  2. Education and Knowledge:
    • With the Snake’s association with intelligence, 2025 will be seen as an ideal year for academic and professional growth.
  3. Environmental Consciousness:
    • Wood’s connection to nature may inspire a focus on sustainability and care for the environment.

What the Year of the Snake Brings to Different Signs

Each Vietnamese zodiac sign interacts with the Snake differently, bringing specific fortunes for the year. For instance:

  • Ox and Rooster: Favorable for career growth and prosperity.
  • Pig and Tiger: May face challenges but can overcome them with patience.
  • Monkey and Horse: Opportunities for success but require thoughtful planning.

Modern Tết in 2025

Vietnam continues to blend traditional Tết customs with modern celebrations:

  • Fireworks displays and public festivals light up major cities like Hanoi, Ho Chi Minh City, and Da Nang.
  • The younger generation combines old traditions, like ancestral worship, with global trends, such as travel or digital well-wishing via social media.

Final Thoughts: Embracing the Wood Snake Year

Tết 2025 is a time for renewal, family, and thoughtful growth. The Wood Snake’s energy encourages patience, wisdom, and adaptability, making it an ideal year to:

  • Embrace self-improvement and learning.
  • Strengthen family bonds.
  • Plant the seeds for long-term success.

Whether through traditional rituals or modern expressions of hope and joy, Tết 2025 promises a year of transformation and new opportunities for those who celebrate it. Chúc Mừng Năm Mới! (Happy New Year!) 🌸🐍

Categories
Community Corporation Immigration Vietnamese

Giá Trị Thật Sự Của Bánh Chưng: Lao Động, Tình Yêu, và Truyền Thống

Trong văn hóa Việt Nam, bánh chưng không chỉ là một món ăn đơn thuần. Đây là biểu tượng của tình yêu, truyền thống, và cộng đồng—một phần không thể thiếu của di sản văn hóa Việt Nam được truyền từ thế hệ này sang thế hệ khác. Quy trình làm bánh chưng đòi hỏi sự tỉ mỉ, công sức, và thời gian, nhưng thường được bán với giá chỉ 20-25 USD, một mức giá không thể hiện được giá trị thực sự của chiếc bánh, vốn lên đến 50-60 USD. Bài viết này sẽ khám phá ý nghĩa sâu sắc của bánh chưng, những công sức đằng sau nó, và lý do giá trị thực của nó vượt xa giá bán.

Quy Trình Làm Bánh Chưng: Sự Kết Tinh Của Truyền Thống

Làm bánh chưng không chỉ đơn thuần là một công việc nấu nướng. Nó đòi hỏi sự chuẩn bị kỹ lưỡng, tinh thần làm việc nhóm, và sự tôn trọng truyền thống. Mỗi bước trong quy trình làm bánh là một sự lao động đầy tình yêu thương, thường được thực hiện bởi cả gia đình hoặc cộng đồng trong hơn 24 giờ.

1. Chuẩn Bị Nguyên Liệu

Các nguyên liệu chất lượng cao là yếu tố cốt lõi của bánh chưng:

Gạo nếp được vo sạch, ngâm nước đến khi đạt độ dẻo vừa đủ.

Đậu xanh được làm sạch và nêm nếm để tạo lớp nhân béo ngậy.

Thịt ba chỉ được chọn kỹ càng, ướp gia vị như muối, tiêu để tăng hương vị.

Lá dong hoặc lá chuối, dùng để gói bánh, phải được rửa sạch, ngâm mềm, và cắt gọn.

Quy trình này mất nhiều giờ và đòi hỏi sự tỉ mỉ để đảm bảo nguyên liệu đạt tiêu chuẩn tốt nhất.

2. Gói Bánh

Gói bánh chưng là một nghệ thuật đòi hỏi kỹ năng và sự kiên nhẫn. Mỗi lớp nguyên liệu—gạo, đậu xanh, thịt—được sắp xếp cẩn thận trong lá. Sau đó, bánh được gói chặt và buộc dây lạt chắc chắn để giữ nguyên hình dáng trong quá trình luộc.

3. Luộc Bánh

Những chiếc bánh đã được gói được xếp vào nồi lớn và luộc trong khoảng 10-12 giờ ở nhiệt độ vừa. Thời gian nấu dài này giúp gạo nếp chín mềm và hấp thụ hương vị của nhân thịt, đậu xanh.

Trong các gia đình truyền thống, bánh thường được luộc trên bếp củi, đòi hỏi người trông bếp phải canh chừng lửa và nước để giữ nhiệt độ ổn định.

4. Chăm Sóc Sau Khi Nấu

Khi bánh đã chín, chúng được lấy ra khỏi nồi và làm nguội. Quy trình không dừng lại ở đây:

Ép bánh: Một số gia đình dùng vật nặng để ép bánh, loại bỏ nước thừa và giúp bánh chặt hơn.

Lau khô và làm sạch: Bánh được lau sạch và để ráo để tránh ẩm mốc.

Đóng gói: Bánh được bọc nhựa hoặc giấy bạc và dán nhãn để bảo quản hoặc làm quà tặng.

Bước cuối cùng này thêm nhiều giờ vào tổng thời gian sản xuất, đưa thời gian làm bánh chưng vượt quá 24 giờ.

Giá Trị Thật Sự Của Bánh Chưng

Công sức và nguyên liệu cần thiết để làm bánh chưng vượt xa giá bán thông thường.

Chi Phí Nguyên Liệu

• Chi phí gạo nếp, đậu xanh, thịt, gia vị, và lá có thể lên đến 15-20 USD cho một chiếc bánh.

Chi Phí Lao Động

• Quy trình làm bánh cần sự tham gia của 10-20 người, mỗi người đóng góp thời gian và kỹ năng. Nếu tính tiền công lao động, giá bánh sẽ cao hơn rất nhiều.

Giá Thị Trường và Giá Trị Thực

• Mặc dù giá trị thực của bánh chưng là 50-60 USD, nhưng bánh thường được bán với giá chỉ 20-25 USD, phản ánh tinh thần hy sinh của người làm bánh, những người coi trọng truyền thống và cộng đồng hơn lợi nhuận.

Hơn Cả Một Món Ăn: Biểu Tượng Của Tình Yêu và Di Sản

Bánh chưng không chỉ là thực phẩm—it là biểu tượng của tình yêu, lao động, và di sản văn hóa Việt Nam.

Một Món Quà Thiết Thực và Bổ Dưỡng

3 kg dưỡng chất: Một chiếc bánh chưng nặng khoảng 3 kg có thể đủ cho 4-5 bữa ăn.

Cân bằng dinh dưỡng: Bánh cung cấp năng lượng từ gạo nếp, chất xơ và protein từ đậu xanh, cùng chất béo từ thịt.

Đa Dạng Cách Dùng

• Bánh chưng có thể được hấp, rán, hoặc ăn kèm với dưa món, nước mắm để tăng hương vị.

Tại Sao Các Tổ Chức Phi Lợi Nhuận Giữ Gìn Truyền Thống Này?

Hầu hết bánh chưng được sản xuất bởi gia đình, cộng đồng, hoặc tổ chức phi lợi nhuận, không phải doanh nghiệp. Lý do là:

Quy trình tốn nhiều công sức: Số lượng lao động và thời gian cần thiết khiến việc sản xuất bánh chưng để kinh doanh không có lãi.

Nỗ lực văn hóa và từ thiện: Làm bánh chưng là cách bảo tồn truyền thống và đóng góp cho cộng đồng, đặc biệt trong dịp Tết.

Tính tiếp cận: Việc giữ giá thấp giúp bánh chưng đến được với mọi người, giữ gìn giá trị văn hóa.

Gắn Kết Với Đức Tin và Lãnh Đạo

Truyền thống làm và chia sẻ bánh chưng gắn liền với giá trị đức tin và lòng vị tha. Những nhân vật như Thánh Gioan Vianney, biểu tượng của sự cống hiến và yêu thương, là nguồn cảm hứng cho tinh thần này. Cũng như các bậc cha mẹ và lãnh đạo cộng đồng làm việc không ngừng nghỉ để nuôi dưỡng gia đình, người làm bánh chưng cũng đặt cả trái tim vào từng chiếc bánh, tạo nên món quà lớn hơn cả thực phẩm.

Trân Trọng Giá Trị Thật Sự Của Bánh Chưng

Dù được bán với giá chỉ bằng một nửa giá trị thực, bánh chưng mang trong mình những giá trị vô giá:

Bàn tay của nhiều người: Cả gia đình và cộng đồng cùng chung tay giữ gìn di sản Việt Nam.

Tinh thần rộng lượng: Người làm bánh ưu tiên bảo tồn văn hóa hơn lợi nhuận.

Lao động của tình yêu: Mỗi chiếc bánh là minh chứng cho sự tận tụy, kỹ năng, và tình yêu của người tạo ra nó.

Lời Kêu Gọi Trân Trọng và Gìn Giữ Truyền Thống

Khi thưởng thức bánh chưng, hãy nhớ đến công sức và tình yêu đằng sau từng chiếc bánh. Đây không chỉ là món ăn mà còn là lời nhắc nhở về sự hy sinh và lòng tận tụy của cha mẹ, ông bà, và cộng đồng, những người đã giữ gìn truyền thống đẹp đẽ này.

Bằng cách trân trọng và ủng hộ bánh chưng, chúng ta tôn vinh di sản văn hóa Việt Nam và đảm bảo rằng món quà vô giá này sẽ tiếp tục nuôi dưỡng tâm hồn và trái tim của các thế hệ mai sau.

**“Bánh chưng không chỉ là thực phẩm—it là tình yêu gói trong lá, nấu bằng truyền thống, và dâng tặng bằng niềm tự hào.

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Community Corporation Food Vietnamese

The Labor of Love: The Hidden Value of Vietnamese Bánh Chưng

In Vietnamese culture, bánh chưng, the traditional square or cylindrical rice cake, is much more than a simple food item. It is a symbol of love, tradition, and community—a reflection of Vietnam’s rich cultural heritage passed down through generations. Its preparation, which is incredibly labor-intensive and time-consuming, represents the selflessness and dedication of those who make it, often for little to no profit. Despite its true value of $50 to $60 per cake, it is typically sold for $20 to $25, a price that barely covers the cost of ingredients. This article delves into the profound significance of bánh chưng, the labor behind its creation, and why its real value goes far beyond the price tag.

A Process That Embodies Tradition

The making of bánh chưng is no ordinary culinary endeavor. It requires meticulous preparation, teamwork, and a deep respect for tradition. Each step is a labor of love that often involves entire families or communities working together for more than 24 hours.

1. Preparing the Ingredients

The foundation of bánh chưng lies in its high-quality ingredients:

Glutinous rice is washed and soaked until it reaches the perfect texture.

Mung beans are carefully cleaned and seasoned to add a creamy layer to the cake.

Pork belly is selected for its balance of fat and meat, seasoned with salt, pepper, and other spices for flavor.

Dong or banana leaves, used to wrap the cake, must be cleaned, soaked, dried, and trimmed to the right size.

This preparation alone can take several hours and requires attention to detail to ensure the ingredients are perfect.

2. Wrapping the Cake

Wrapping bánh chưng is an art form that demands skill and patience. Each layer of ingredients—rice, mung beans, pork, and more rice—is carefully arranged within the leaves. The cake is then folded and tied securely with bamboo strings to maintain its shape during cooking. This process must be done with precision to create a compact and symmetrical cake that cooks evenly.

3. Boiling the Cake

The wrapped cakes are placed in large pots and boiled for 10 to 12 hours over low to medium heat. This extended cooking time ensures that the sticky rice becomes soft and fully absorbs the flavors of the mung beans and pork. Throughout this time, the water level must be monitored and maintained, requiring someone to constantly tend to the pot.

In traditional settings, the boiling is done over a wood fire, adding an additional layer of effort as the fire must be stoked and managed to keep the heat consistent.

4. Post-Cooking Care

Once the cakes are cooked, they are carefully removed from the pot and cooled. The process doesn’t end there:

Pressing: Some families press the cakes with weights to remove excess water and ensure a compact texture.

Drying and Cleaning: The cakes are wiped clean and dried to prevent spoilage.

Packaging: For commercial or gifting purposes, bánh chưng is often wrapped in plastic or foil and labeled for presentation.

This final stage adds even more hours to the process, bringing the total production time to well over 24 hours.

The True Value of Bánh Chưng

The effort and resources involved in making bánh chưng far exceed its typical selling price.

Raw Materials

• The cost of high-quality ingredients—glutinous rice, mung beans, pork, spices, and leaves—can range from $15 to $20 per cake.

Labor Costs

• The process requires the involvement of 10 to 20 people, each contributing their time and skills. If each person were paid even a modest wage, the labor costs would make the cakes unaffordable for most buyers.

Market Price vs. Real Value

• Despite its actual value being $50 to $60 per cake, bánh chưng is typically sold for just $20 to $25. This pricing reflects the selflessness of the makers, who prioritize tradition and community over profit.

More Than a Meal: A Symbol of Love and Heritage

Bánh chưng is not just food—it is a labor of love that embodies Vietnamese values of family, community, and tradition.

A Practical and Nutritious Gift

3 Pounds of Nourishment: Each bánh chưng is substantial, weighing approximately 3 pounds. It can last for 4 to 5 meals for one person, making it both economical and filling.

Balanced Nutrition: It provides a wholesome combination of carbohydrates, protein, and fats, with glutinous rice for energy, mung beans for fiber and protein, and pork for essential fats.

Versatility in Meals

• Bánh chưng can be enjoyed in various ways—steamed, pan-fried, or paired with traditional accompaniments like pickled vegetables and fish sauce. Its versatility adds to its appeal as a long-lasting and satisfying dish.

Why Non-Profits Sustain This Tradition

Most bánh chưng production is undertaken by families, community groups, or non-profits, not commercial enterprises. Here’s why:

Labor-Intensive Process: The sheer amount of labor makes it unprofitable for businesses to produce bánh chưng at a reasonable price.

Cultural and Charitable Efforts: For many, making bánh chưng is a way to preserve tradition and give back to the community, especially during Tết.

Accessibility: By keeping prices low, bánh chưng remains affordable for all, ensuring its cultural significance is not lost.

Rooted in Faith and Leadership

The tradition of making and sharing bánh chưng is deeply tied to Vietnamese values of faith and selflessness. Figures like St. John Vianney, who exemplify devotion and love, inspire the spirit behind this tradition. Just as parents and community leaders work tirelessly to nurture their families, the makers of bánh chưng pour their hearts into each cake, creating something far greater than a meal—it is a gift of love and connection.

Honoring the True Value of Bánh Chưng

While bánh chưng is sold at half its true value, its worth cannot be measured in dollars. It represents:

The Hands of Many: Families and communities working together to preserve a piece of Vietnamese heritage.

The Spirit of Generosity: Makers prioritize cultural preservation over profit, keeping bánh chưng accessible to all.

A Labor of Love: Every cake is a testament to the dedication, skill, and love of those who create it.

A Call to Cherish and Support Tradition

As we enjoy bánh chưng, let us remember the immense labor and love behind it. Each bite is a reminder of the sacrifices and devotion of parents, grandparents, and community leaders, who keep this beautiful tradition alive. By appreciating and supporting bánh chưng, we honor the legacy of those who have come before us, ensuring that this cultural treasure continues to nourish hearts and souls for generations to come.

In the words of those who embody this tradition: “Bánh chưng is not just food—it is love wrapped in leaves, boiled in tradition, and served with pride.

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