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The Welcoming Nature of Immigrant Salons: A Deep Dive into Asian and Latino Establishments

Immigrant-run salons, particularly those owned and operated by Asian and Latino communities, are often observed as some of the most welcoming establishments, even when there may be a language barrier involved. Several reasons underpin this welcoming atmosphere, and it’s worth delving deeper to understand the dynamics.

1. The Immigrant Experience

Immigrants, regardless of their background, often face challenges that range from cultural adjustment to financial hardships. The act of immigrating often involves great risks, with many leaving behind families, homes, and familiar surroundings in search of better opportunities1. This shared experience can foster a sense of community and empathy, which is frequently reflected in the way they conduct their businesses.

2. The Significance of Service

For many immigrant entrepreneurs, the salon business isn’t just a source of income; it’s a lifeline. Given the stakes, there’s an inherent motivation to provide the best service possible. An article in the Journal of Business Diversity has highlighted how first-generation immigrant business owners, particularly from Asian and Latino communities, emphasize the importance of customer service as a distinguishing factor2.

3. Cultural Values

Both Asian and Latino cultures often emphasize the importance of community, hospitality, and warmth. In many cultures from these regions, welcoming guests and making them feel at home is a deeply rooted value3. These values naturally extend to the business environment, shaping the customer experience in these salons.

4. Overcoming Language Barriers

While broken English might be seen as a hindrance, many immigrant salon owners and workers use it as an opportunity to establish a more intimate connection with their clients. Gestures, smiles, and other non-verbal cues play a crucial role. As the saying goes, “actions speak louder than words,” and in this context, the quality of service, attention to detail, and warmth become paramount.

5. Economic Perspectives

The competitive nature of the salon industry, coupled with the need to establish a loyal customer base, means that immigrant-owned businesses often go the extra mile to ensure client satisfaction. According to the Small Business Administration, there’s a higher business survival rate among immigrant entrepreneurs compared to their native-born counterparts4. This can be attributed to the combination of hard work, determination, and the aforementioned emphasis on superior customer service.


While it’s an oversimplification to attribute the welcoming nature of Asian and Latino immigrant salons solely to their immigrant background, it undoubtedly plays a significant role. The combination of cultural values, the significance of service in the immigrant experience, and the sheer determination to succeed in a new land culminates in a business environment that is warm, welcoming, and focused on client satisfaction.



  1. Migration Policy Institute. (2019). The Integration Outcomes of U.S. Immigrants.
  2. Journal of Business Diversity. (2020). Entrepreneurial Motivations and Orientations of Immigrant Business Owners.
  3. Triandis, H. C. (2001). Individualism-collectivism and personality. Journal of Personality, 69(6), 907-924.
  4. Small Business Administration. (2018). The Importance of Immigrant Entrepreneurs to the U.S. Economy.
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The Age of Remote Interviews: Challenges, Solutions, and the Role of MiaHire USA

1. Introduction

The modern workplace has undergone a tectonic shift in recent years. This transformation was accelerated by the global pandemic, but even before then, the winds of change were in motion. Remote work has become more than a mere trend; it’s the new norm for many industries. This shift has naturally birthed a new challenge: how do we assess candidates’ suitability through virtual means? Enter the age of remote interviews.

2. Definition: What Are Remote Interviews?

Remote interviews are conducted via digital platforms rather than face-to-face interactions. They utilize tools such as video conferencing software, chat applications, and online assessment tools to gauge a candidate’s suitability for a role. Examples include interviews via Zoom, Microsoft Teams, Google Meet, and specialized platforms tailored for hiring, like MiaHire USA.

3. The Rising Prevalence of Remote Interviews

The World Economic Forum reported in 2020 that the “future of work has arrived ahead of schedule” due to the pandemic1. This new era has ushered in:

  • A surge in remote job postings. Glassdoor reported an increase of over 300% in remote job listings during early 20202.
  • Virtual job fairs and recruitment drives, which have become commonplace.
  • The normalization of remote interviews as a standard procedure, even post-pandemic.

4. Challenges in Remote Interviews

  • Technical Difficulties: Internet connectivity issues, software malfunctions, and hardware problems can disrupt the flow of the interview.
  • Assessing Cultural Fit: Without a physical office visit, gauging how well a candidate will mesh with the company culture can be tricky.
  • Misreading Non-verbal Cues: Limited visibility and potential video lags can lead to misinterpreting body language.
  • Ensuring Authenticity: There’s a heightened concern about candidates potentially using external resources or misrepresenting their skills in a remote setting.

5. Solutions to the Remote Interview Challenges

  • Robust Platforms: Adopting reliable interview platforms that ensure minimal technical hitches. Ensuring both interviewers and interviewees are well-versed with the chosen technology.
  • Virtual Office Tours: Platforms now offer virtual office tours to give candidates a glimpse of the workplace culture.
  • Training for Interviewers: Special training sessions can help interviewers become adept at reading virtual non-verbal cues.
  • Timed Assessments: For technical roles, timed online assessments can ensure that candidates rely on their knowledge rather than external resources.

6. MiaHire USA: Revolutionizing Remote Interviews

MiaHire USA stands as a beacon in this new era of virtual hiring. Here’s how they are transforming the landscape:

  • Transparent Evaluation: By providing a clear rubric and structured evaluation process, biases are reduced, and candidates are assessed on merit.
  • User-friendly Interface: The platform is intuitive, reducing the learning curve and technical hitches.
  • Integrated Assessment Tools: MiaHire offers tools that not only assess technical proficiency but also soft skills, ensuring a comprehensive view of the candidate.
  • Ensuring Fair Play: With measures in place to ensure that candidates don’t resort to unfair means during the interview process, MiaHire maintains the integrity of the evaluation.

7. Conclusion

As remote work continues to shape the global workforce, mastering the art of remote interviews is crucial. Challenges abound, but with the right tools and strategies, companies can efficiently and fairly assess candidates. Platforms like MiaHire USA are leading the charge, ensuring that as the world of work changes, the hiring processes evolve to meet these new demands.



  1. World Economic Forum. “The Future of Work is Here: Are We Ready?”
  2. Glassdoor. “The Rise of Remote Work and its Impact on Hiring.”
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Language is Not the Barrier; We Are

Di Tran’s profound reflection, “Language is not a barrier, we are the barrier to think language is the barrier”, is a gentle reminder of the power of non-verbal communication and human connection. At the heart of this assertion lies the idea that while language is undeniably an essential tool for communication, it is not the sole factor determining our capacity to understand or be understood.

The Power of Non-Verbal Communication

Dr. Albert Mehrabian’s study in the 1970s introduced a now widely-referenced concept: when verbal and non-verbal communications are incongruent, people rely more on non-verbal cues than words to determine meaning. According to Mehrabian’s rule, words constitute only 7% of the overall message, with tone of voice accounting for 38% and body language a whopping 55% (Mehrabian, 1971). In other words, while the words we use are critical, how we say them and our body language can convey even more about our feelings and intentions.

One can easily spot the validity of these findings in everyday scenarios. For instance, when two individuals greet each other, a warm, genuine smile can immediately bridge the gap of unfamiliarity—even if they don’t share a common language. A simple gesture of open arms can signify acceptance, while leaning forward can denote interest and engagement.

The Impact of Cultural Literacy

While understanding body language can transcend language barriers, it’s also vital to recognize the influence of cultural differences. As Edward T. Hall mentions in his book, “The Silent Language” (1959), different cultures have their own set of unspoken rules and interpretations of personal space, gestures, and body movements. What might be seen as a welcoming gesture in one culture could be considered rude or intrusive in another.

In light of this, genuine interest in and respect for diverse cultural norms is essential. This approach not only facilitates clearer communication but also fosters deeper connections between individuals of different backgrounds.

Breaking Down Self-imposed Barriers

Di Tran’s reflection also brings attention to the psychological and sociological barriers we create for ourselves. We often anticipate difficulty in understanding someone from a different linguistic background, even before making an attempt. In “The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively”, Helio Fred Garcia notes that our preconceived biases, fears, or misconceptions can create more significant communication impediments than any actual language differences.


Language, while a crucial element of human communication, is just one facet of a multidimensional system of interaction. Non-verbal cues—be it a smile, a nod, or an extended hand—hold the potential to connect souls. As we move forward in an increasingly globalized world, embracing the power of non-verbal communication, while being mindful of cultural nuances, can help us break down the barriers we’ve constructed. After all, genuine human connection transcends mere words.