Categories
Beauty Industries Community Corporation Health Immigration Information Technology Leadership Development Self-Improve Small Businesses Vietnamese Workforce Development

Di Tran Brings Kentucky’s Voice to Washington: Louisville Beauty Academy Founder Named NSBA 2025 Advocate Finalist

Louisville, KY / Washington, D.C. — The New American Business Association (NABA) and Louisville Beauty Academy (LBA) announce that Di Tran, founder of both organizations, has been named a 2025 finalist for the National Small Business Association’s (NSBA) Lew Shattuck Small Business Advocate of the Year Award. As the Kentucky finalist, Tran joins a select group of national small-business leaders in Washington to advance practical, nonpartisan solutions for Main Street.

“This honor belongs to our students, graduates, and every small business that keeps America working,” Tran said. “We’re here to champion outcomes—training that leads to licenses, jobs, and new businesses—without unnecessary debt.”


Who is NSBA?

Founded in 1937, the National Small Business Association is the nation’s original, proudly nonpartisan small-business advocacy organization. NSBA represents 65,000+ members across all 50 states and speaks for the 70 million owners and employees who power the U.S. economy. NSBA is known for winning access-to-capital reforms, stopping unfair tax penalties, and rolling back harmful regulations—guided by respected Economic Reports and targeted member surveys.

Leadership (select): Todd McCracken (President & CEO), Molly Brogan Day (SVP, Public Affairs), Reed Westcott (Gov. Affairs & Federal Policy), Rachel Grey (Research & Regulatory Policy), Jack Furth (Gov. Affairs), Son Thach (Sr. Director, Operations), Ian Elsenbach (Director, Leadership Council).


About the Award

NSBA’s Lew Shattuck Small Business Advocate of the Year honors citizen-leaders who sustain credible, effective advocacy. Finalists are recognized at NSBA’s Washington Presentation—a two-day program including a White House policy briefing, Congressional Breakfast, issue briefings, and Capitol Hill meetings with Senators and Representatives. (NSBA does not publicly disclose the number of applicants.)


Di Tran & Louisville Beauty Academy: From Local Impact to National Voice

An immigrant entrepreneur, educator, and author of 120+ books, Di Tran founded Louisville Beauty Academy to create fast, affordable, ethical pathways into high-demand beauty careers. In five+ years, LBA has:

  • Helped ~2,000 students complete training and obtain state licenses
  • Seeded dozens of salons and micro-businesses, generating an estimated $20–50M in annual economic activity
  • Run lean, discount-first, debt-averse programs that keep students working and learning—without relying on Title IV
  • Embedded technology and AI-assisted workflows to streamline instruction, compliance, and student support

Tran’s policy focus—developed with education partner Anthony Bieda—is simple and powerful: pay for outcomes, not enrollment. Under this approach, federal support would reimburse after students graduate, earn a license, and secure employment. The model expands access to short, job-ready programs (often <600 hours), reduces taxpayer waste, and aligns schools, lenders, families, and students around one goal: results.


Why It Matters—For Kentucky and the Vietnamese-American Community

  • Workforce now: Short programs (e.g., nails, esthetics) place graduates into jobs quickly—meeting real salon demand.
  • Small-business growth: LBA alumni open shops, hire neighbors, and revitalize corridors—Main Street first.
  • Smart funding: Outcome-based aid protects taxpayers and rewards schools that deliver licenses + jobs.
  • Representation: A Kentucky and Vietnamese-American founder standing alongside national peers shows how immigrant entrepreneurship strengthens the U.S. economy.

Two Days in Washington: Advocacy in Action

At NSBA’s Washington Presentation, Tran and Bieda joined policy briefings at the White House (Eisenhower Executive Office Building), heard from Members of Congress during the Congressional Breakfast, and met with Senate and House offices on Capitol Hill to elevate outcome-based training, short-program recognition, and practical small-business reforms.


What’s Next

  • NABA will convene employers, schools, lenders, and policymakers to pilot pay-for-outcome pathways.
  • LBA will continue scaling debt-averse, license-first training that feeds Kentucky’s small-business pipeline.
  • Lawmakers are invited to review NABA/LBA’s model and meet graduates—new taxpayers and future employers.

Contact (Media & Policy):
NABA — di@naba4u.org | naba4u.org
Louisville Beauty Academy — study@louisvillebeautyacademy.net | louisvillebeautyacademy.net

“We’re not walking—we’re running to graduate more licensed professionals debt-free and to make federal policy reward real outcomes,” Tran said. “That’s good for students, small businesses, and America.”

Categories
Beauty Industries Vietnamese Workforce Development

Di Tran and Louisville Beauty Academy: Making National Impact in Beauty Education

Louisville, KY – Louisville Beauty Academy, founded by Di Tran, has earned national recognition as one of America’s Top 100 Small Businesses for 2025 by the U.S. Chamber of Commerce CO—100 Awards. Out of over 12,500 applicants nationwide, only 100 businesses were selected, making Louisville Beauty Academy the sole representative of Kentucky.

Recognized in the Enduring Businesses category, the academy exemplifies long-term growth, resilience, and mission-driven impact. Di Tran, an immigrant entrepreneur, established the school with a bold vision: to make high-quality vocational education in cosmetology, esthetics, nail technology, and instructor certification accessible and debt-free. Offering instruction in English, Vietnamese, and Spanish, the academy empowers immigrants, women, and low-income individuals to gain professional licensure without financial burden.

Since opening, Louisville Beauty Academy has graduated nearly 2,000 licensed professionals, contributing up to $50 million annually to Kentucky’s economy. Through partnerships with local salons, workforce agencies, and community organizations, the academy ensures graduates have meaningful career pathways and opportunities for upward mobility.

Di Tran’s leadership reflects a commitment to community, inclusion, and innovation. Her approach goes beyond traditional education: students gain hands-on experience, digital learning tools, and free state board practice tests aligned with licensing standards, preparing them to succeed in a competitive industry.

This national recognition marks just the beginning. Louisville Beauty Academy is poised to expand its influence beyond Kentucky, serving as a model for affordable, debt-free vocational training nationwide.

Di Tran expressed gratitude to the Louisville community, students, and partners, saying:

“We are honored to represent Kentucky on a national stage. Our mission has always been to empower students through accessible, practical education, and this recognition motivates us to continue breaking barriers and shaping the future of beauty education.”

For more information, visit LouisvilleBeautyAcademy.net or contact study@louisvillebeautyacademy.net.

Categories
Small Businesses Vietnamese Workforce Development

Di Tran Appointed to Louisville Mayor’s International Advisory Council – A Voice for Immigrants, Small Business, and Innovation

Louisville, KY – August 2025

Louisville continues to stand as a beacon of opportunity for immigrants and refugees, and one of the strongest voices in that movement is Di Tran, founder of Louisville Beauty Academy and longtime advocate for immigrant entrepreneurship. Tran has recently been appointed to serve on the Mayor’s International Advisory Council (MIAC), a council established to advise Mayor Craig Greenberg and the Office for Immigrant Affairs on the needs, challenges, and opportunities of Louisville’s diverse immigrant and refugee communities.

The MIAC consists of community leaders representing multiple countries and cultures, working together to strengthen communication between Metro Government and immigrant groups. Members help identify needs, recommend policy improvements, and foster greater understanding across the city. Meetings are held quarterly, with the next session scheduled for August 25, 2025.

Di Tran: Serving Beyond His Business

While many recognize Di Tran for building Louisville Beauty Academy into one of Kentucky’s leading state-licensed beauty schools—with nearly 2,000 graduates contributing over $20–50 million annually to the Kentucky economy—his impact goes far beyond education.

  • Small Business Ownership: Tran is a serial entrepreneur, constantly launching new startups, products, and services that empower working families and immigrant professionals.
  • Innovation & Content Creation: From publishing 120+ books on self-improvement, workforce training, and humanization, to producing educational content, Tran is relentless in creating resources that uplift others.
  • Community Advocacy: Tran consistently represents immigrant voices across Louisville and Kentucky, advocating for affordable education, workforce development, and economic growth.
  • Mentorship & Leadership: He mentors other immigrant business owners, showing that with persistence and creativity, it is possible to build a life of dignity and contribution in America.

A Different and Proud Voice for Immigrants

On the MIAC, Tran brings a Vietnamese-American perspective rooted in resilience, faith, and entrepreneurship. His story—arriving in the U.S. as an immigrant and rising to become a community leader—is shared by thousands of immigrant families in Kentucky. Yet Tran stands out for his ability to transform struggle into opportunity, always reminding others that America remains a land where dreams are possible through hard work.

His appointment reflects the pride and contributions of immigrant communities who are shaping Louisville’s future—not as outsiders, but as builders, taxpayers, innovators, and neighbors.

Building Louisville, Kentucky, and America Together

Tran has often said that immigrants are not here only to seek opportunities but also to create them for others. His work in small business, education, and community service embodies that belief.

As a member of the Mayor’s International Advisory Council, he now joins other leaders to ensure Louisville continues to grow as a safe, strong, and equitable city for all. His presence on the council is not only a recognition of his own work but also a symbol of what the immigrant community contributes proudly to Louisville, the Commonwealth of Kentucky, and the United States of America.

https://louisvilleky.gov/government/office-immigrant-affairs/mayors-international-advisory-council-miac

Categories
Community Immigration

Di Tran at Jubilee 2025: Celebrating 50 Years of Vietnamese Refugee Resilience and Faith at Marian Days – RESEARCH AUGUST 2025

From the Fall of Saigon to a New Diaspora

On April 30, 1975, the Vietnam War came to an end with the fall of Saigon, triggering one of the largest refugee crises of the 20th century. In the immediate aftermath, about 125,000 to 130,000 South Vietnamese were swiftly evacuated and resettled in the United States during Operation New Life and related efforts. These early refugees were often people who had worked with the U.S. or the South Vietnamese government and feared reprisals under the new regime. In the years that followed, hundreds of thousands more Vietnamese fled their homeland – by air, land, and especially by sea – in search of freedom and safety. This mass exodus spanned well into the 1980s, and those who escaped by boat came to be known as the “boat people,” risking everything on crowded, rickety vessels to reach a better life.

The journey was perilous. At least 800,000 Vietnamese “boat people” braved the South China Sea between 1975 and 1995, and tragically between 200,000 and 250,000 perished at sea due to drowning, storms, and pirate attacks. Many refugees who survived ended up spending months or years in makeshift camps across Southeast Asia. They found temporary refuge in places like Hong Kong, Thailand, Malaysia, Indonesia, the Philippines, and Singapore, often under the auspices of the UN Refugee Agency (UNHCR). The humanitarian crisis reached a tipping point in 1979, when Vietnam and the international community struck an agreement: Vietnam would halt the uncontrolled outflow, Southeast Asian nations would grant temporary asylum, and Western countries would step up to resettle the refugees. This led to a comprehensive international effort to give these migrants a permanent home.

Images of Vietnamese refugee camps and UNHCR efforts in the late 1970s, with a list of first-asylum sites (Hong Kong, Thailand, Malaysia, Indonesia, Philippines, etc.) where boat people were sheltered before resettlement.

By the mid-1980s, most Vietnamese refugees had been resettled in new homelands across the world. Over 20 countries participated in the resettlement programs. Between 1979 and 1982 alone, more than 623,000 Indochinese refugees (Vietnamese along with Cambodians and Laotians) were accepted by countries such as the United States, France, Australia, Canada, and others. The United States took the largest share: roughly 780,000 Vietnamese refugees were admitted from 1975 through the 1990s. Other nations also opened their doors generously – for example, Canada resettled about 60,000 Vietnamese and other Indochinese refugees in 1979–80, with ordinary Canadian families privately sponsoring over half of them. This global humanitarian response turned a tragedy into a new beginning for the Vietnamese people, giving rise to a vibrant overseas Vietnamese diaspora now spread across North America, Europe, Australia, and beyond.

Embraced by America and Other New Homelands

For Vietnamese refugees, arriving in countries like the United States was a profound relief – but also the start of a challenging journey of rebuilding. In America, refugees were initially housed at military bases and then dispersed to communities across all 50 states. Churches, charities, and local sponsors played a crucial role in helping families adjust, reflecting a nationwide embrace of these newcomers. The first wave of 1975 refugees tended to be educated professionals, but subsequent waves included people from all walks of life – fishermen, farmers, former soldiers, and students – all starting over from scratch. They faced language barriers, culture shock, and the trauma of war and displacement. Yet, they also encountered compassion: many recall the warmth of American sponsors who greeted them, the volunteers who taught them English, and the opportunities their children received in American schools. Similar stories unfolded in other countries – from France to Australia – where Vietnamese arrivals were met with both government assistance and community support.

The gratitude of Vietnamese refugees toward their host nations runs deep. To this day, Vietnamese communities refer to the United States as a land of freedom – some even calling it “heaven on earth,” as it was known in one refugee family’s lore. Refugees understood that without the open arms of these countries, their fate could have been very bleak. “This America, this freedom – the opportunity for people, they have the chance to go up, not go down,” reflects one former South Vietnamese soldier who resettled in the U.S.. Host nations didn’t just provide safety; they provided a chance to rebuild and thrive, and Vietnamese-Americans have never forgotten that. Many first-generation refugees would instill in their children a strong sense of appreciation for the country that saved their lives. Vietnamese Americans proudly fly the U.S. flag alongside the yellow flag of former South Vietnam at community events, symbolizing love for both the adopted country and the lost country they left behind.

Hard Work and Success in a New Land

Once resettled, Vietnamese refugees threw themselves into hard work, determined to repay the kindness of their new countries and to secure a better future for their families. In America, families often worked multiple jobs, with parents laboring in factories or starting small businesses and children studying diligently in school. A common saying in the community is that “in our family, work is love” – reflecting the belief that working hard is how you show care for your family’s future. Over the decades, this work ethic has translated into remarkable socio-economic progress. Vietnamese Americans have achieved educational and economic parity with the U.S. general population, despite starting with little. By the 2010s, members of the Vietnamese diaspora actually had a slightly higher median household income than the U.S. average, and a higher rate of home ownership than many other immigrant groups. About 72% of Vietnamese immigrants in the U.S. have become naturalized U.S. citizens, one of the highest citizenship rates among all immigrant communities – a testament to their commitment to fully joining and contributing to American society.

Second-generation Vietnamese Americans (those born or raised in the U.S.) have excelled in many fields. Over 2.3 million people of Vietnamese descent now live in the United States (as of 2023), making them the fourth-largest Asian American ethnic group. They include engineers, doctors, entrepreneurs, educators, military servicemembers, artists, and public officials. From high-tech CEOs in Silicon Valley to nail salon owners on Main Street, Vietnamese Americans have made their mark. Crucially, they often succeed in two worlds – achieving in mainstream society while also uplifting their own community. For example, Vietnamese-run businesses have revitalized neighborhoods (the “Little Saigon” districts in cities like Westminster, CA and San Jose are thriving commercial centers), and community organizations provide services ranging from language classes for elders to scholarships for youth. Education has been a priority from the start: even refugees who arrived with limited formal schooling pushed their children to attend college. As a result, 61% of U.S.-born Vietnamese Americans hold at least an associate’s degree, and many have entered professional careers that their parents could only dream of.

Giving Thanks Through Action

From the very beginning, the Vietnamese diaspora understood that the greatest way to show gratitude is through action. This ethos – “paying it back and paying it forward” – has guided the community’s contributions over the last 50 years. In practical terms, it means Vietnamese immigrants not only worked to support their own families but also looked for ways to serve their new country. For some, this meant enlisting in the U.S. armed forces, as many Vietnamese Americans have done, seeing military service as a way to defend the nation that gave them freedom. For others, it meant pursuing careers in public service, education, or healthcare, aiming to give back to society. Countless Vietnamese-American success stories involve turning personal success into community benefit. For instance, Quyen Vuong, who arrived as a teen refugee, worked her way through school and earned degrees from Yale and Stanford. She then founded a nonprofit to help immigrant parents and children in California, explaining that “success means nothing if you don’t turn around and help the next person up.” Her organization provides parenting classes, mental health support, and youth programs, embodying the principle of improving both Vietnamese and American communities.

This spirit of gratitude in action is also evident in the way Vietnamese Americans care for those in need, not just within their own community but in the broader society. Many remember the charities that aided them and now give generously to charities for others. It’s not uncommon to see Vietnamese-run charities raising funds for natural disaster relief in the U.S., or volunteering to help newer waves of refugees from other countries. A powerful recent example is France Hoang, a refugee who fled Vietnam as a child in 1975; decades later in 2021, he was instrumental in organizing evacuation flights for Afghan refugees, saying he felt compelled to “pay forward” the rescue that he himself received in childhood. Stories like these show how Vietnamese refugees have transformed gratitude into concrete help for others.

At the community level, honoring the sacrifices of the first generation has become a mission for the second and third generations. Young Vietnamese Americans have launched oral history projects, museums, and memorials to ensure the refugee experience is remembered and appreciated. In Boston, for example, the Vietnamese community commemorated the 50th anniversary of their diaspora by bringing together elders and youth to share stories – making sure the younger generation understands the hardships their parents and grandparents endured for the sake of freedom. “It’s important for us to learn about that part of history,” said one Vietnamese-American organizer, noting that the narrative taught in Vietnam today is very different from the refugees’ story. By preserving their history and passing on lessons of resilience and gratitude, the community ensures that the legacy of 1975 continues to guide future generations.

Vietnamese-Americans commemorate the 50th anniversary of the diaspora by honoring both their heritage and their adopted country. In ceremonies across the U.S., the former South Vietnamese flag (yellow with red stripes) is often displayed alongside the American flag, symbolizing pride in their roots and gratitude to the United States for providing refuge.

Every year on April 30 (often called “Black April” or the Journey to Freedom Day in the diaspora), Vietnamese around the world hold ceremonies to thank their host nations and remember the lives lost during the escape from Vietnam. These events are both somber and celebratory. Veterans of the South Vietnamese army may don their old uniforms and salute the American flag in thanks. Young children born in America might perform traditional Vietnamese dances to honor their cultural heritage. Speeches invariably express heartfelt gratitude to countries like the United States, Canada, Australia, France and others that opened their doors. As one community leader in California put it during a 50-year commemoration, “We are thankful to the people who sponsored us and to this country that gave us a second life. The best way we can say thank you is to be good citizens, succeed, and contribute back.” This ethos of thanksgiving through achievement and service has guided the Vietnamese diaspora for five decades.

Di Tran: Proud Vietnamese-Born, American-Made Role Model

One shining example of this ethos is Di Tran, a Vietnamese-born American who encapsulates the refugee journey from hardship to success, guided by faith, gratitude, and hard work. Di Tran’s life story reads like a modern odyssey: he was born in a poor village in Vietnam where his family lived in a mud hut with no electricity or running water. His parents labored tirelessly – flipping homes, fixing machines, selling whatever they could – all fueled by a dream of bringing their children to America. They spoke of the United States as a land of opportunity, even “heaven on earth,” inspiring young Di with hope. That dream became reality in 1995 when 12-year-old Di Tran and his family arrived in Louisville, Kentucky as refugees. He spoke not a word of English and remembers being the shyest, slowest student in his class due to the language barrier. But Di also remembers the resolve his parents instilled: in their family, “work is love,” and nothing was given unless you earned it. So, like his parents, teenage Di worked in factories after school, determined to pull his weight and seize the opportunity his family had been given in America.

Di Tran’s rise from those humble beginnings is a testament to perseverance. He struggled through school, often getting poor grades at first, but he never gave up. He learned that “getting it wrong is the first step to getting it right,” gradually gaining confidence in English and academics. He became the first in his family to attend college – by his own admission not because he was the smartest, but because he was willing to try, fail, and try again. He earned a degree in computer engineering and landed a job among thousands of other engineers. Through sheer determination, Di rose to be recognized among the top engineers in his company within a few years – “not because I was smarter,” he says, “but because I was willing to outwork everyone and ask better questions.” This drive to excel and innovate propelled him from an entry-level employee to a leader in the tech field.

More remarkable than Di Tran’s personal career success is what he chose to do with it. In Di’s eyes, “success means nothing if you don’t turn around and help the next person up.” True to that belief, he shifted from being an engineer to becoming an entrepreneur and community-builder – not for personal wealth, but to create opportunities for others. He founded the Louisville Beauty Academy and over a dozen other small businesses in Louisville, ranging from vocational schools to salons to real estate ventures. Each business, Di explains, is designed as “a training ground for someone’s future” or a service to help families build a better life. For example, when he buys a building, he doesn’t see it as an investment to make money – he turns it into an affordable housing unit for immigrants or a storefront for a new immigrant-owned business. His beauty academy has trained many immigrants (not only Vietnamese) to gain professional licenses, directly enabling them to achieve self-sufficiency. Today, Di Tran’s enterprises create over $20 million in economic impact each year in Kentucky – but he insists he “never counts money as success.” His real measure of success is, “when a student smiles because they got their first license, or when a mom can finally buy her first home because of the skills we gave her.” In other words, he measures success in how many others he can lift up, reflecting the pay-it-forward mindset shared by so many in the Vietnamese diaspora.

Although Di Tran describes himself as “not religious but loving God,” faith and gratitude are central to his outlook. He often attributes his journey to “a higher power and God’s people” – believing that divine grace and the kindness of others paved the way for his family’s escape and success. Standing in his Kentucky home, holding a tropical fruit that was once a rare luxury in Vietnam, Di muses that his life’s transformation “is crazy to explain” without acknowledging the hand of God and compassionate people along the way. He openly declares, “Oh God, I love you and our God people,” meaning he cherishes both his faith in God and his love for the community around him. This balanced spiritual outlook – humble, thankful, and service-oriented – guides how he lives and how he raises his children.

Indeed, one of Di Tran’s greatest passions is teaching his children the same values that have driven him. In a heartfelt letter titled “A Letter to My Sons,” written in March 2025 for his three young boys, Di shares the story of his life so they may learn from it. He tells them of his muddy village in Vietnam and the sacrifices their grandparents made. He recounts his early struggles in America and how he “failed more than he succeeded” but kept moving forward. He then imparts the core lesson he wants them to embrace: “A man’s true worth is not in what he owns, but in how much value he adds to others.” He calls his sons to be “leaders, creators, and servants of the world” – to serve with love and work with all their heart, just as he has tried to do. And he reminds them, when they face challenges, to remember their father’s example: “Your father came from a mud hut… was the slowest student… failed more than he succeeded… But your father never stopped moving forward. If I can do this – you can do even more.”. Di Tran’s message to his children captures the essence of 50 years of Vietnamese refugee resilience: no matter how small your beginnings, you can achieve great things with hard work, humility, faith, and a heart for others. It is a legacy of being “forever proud” – proud of their Vietnamese roots, proud to be Americans, and proud to serve humanity.

A Legacy of Resilience, Gratitude, and Hope

Fifty years on, the Vietnamese refugee story is ultimately a story of gratitude and hope triumphing over despair. What began as a tragedy in 1975 – families torn from their homeland by war and persecution – has turned into a tale of renewal and contribution in lands far from Vietnam. The refugees and their children have not only rebuilt their own lives, but have deeply enriched the countries that welcomed them. In the United States, Vietnamese Americans are celebrated as a model immigrant community: industrious, family-oriented, and civically engaged. They have one of the highest rates of U.S. military service among Asian Americans, numerous elected officials at local and state levels, and a thriving culture that has introduced Americans to everything from pho noodle soup to Lunar New Year Tet festivals. In Canada, Australia, France and elsewhere, Vietnamese diaspora communities similarly have integrated into society while adding their unique strengths. Their success is our success, as host nations, validating the decision to welcome refugees 50 years ago.

Through it all, the Vietnamese diaspora has kept gratitude at the heart of its identity. Thanksgiving is not just a holiday for us; it’s a way of life, one Vietnamese Canadian said at a recent 50-year commemoration. That gratitude is evident in the community’s actions – in how they care for their neighborhoods, educate their children, honor veterans, and help the less fortunate. The “pay it forward” philosophy means that the gifts of freedom and opportunity given in 1975 are continually being repaid in myriad ways, whether through mentoring youth, starting businesses that create jobs, or simply being a good neighbor and citizen. The Vietnamese phrase “ơn nghĩa” (deep gratitude) is often invoked in speeches and songs, conveying that the debt of kindness can only be repaid by showing kindness to others in turn.

As we celebrate this 50th anniversary of the Vietnamese refugee experience, there is a profound sense of thanksgiving – towards the nations that opened their doors and towards the resilience of the people themselves. The commemorations in 2025 are not just about looking back; they are about looking forward with hope. The diaspora’s younger generations are learning their history, as well as the values of freedom, hard work, faith, and service that define their community. With these values, they stand ready to continue the legacy. The Vietnamese boat people and their descendants have proven that even after unimaginable loss, it is possible to rebuild a life that is full of meaning and to turn sorrow into gratitude, and gratitude into action. In the words of Di Tran – a refugee boy turned community leader – “Every person, no matter how small their beginning, has the power to build something beautiful – if they choose to work hard, stay humble, and serve others.” And that is the enduring lesson of 50 years of Vietnamese refugee history: from suffering came strength, from rescue came responsibility, and from gratitude came a gift that keeps on giving, to the United States and to the world.

REFERENCES

American Immigration Council. (2025, June 10). Vietnamese refugee invests in future generations through community service. American Immigration Council. https://www.americanimmigrationcouncil.org/research/vietnamese-refugee-invests-future-generations-community-service

Canadian Council for Refugees. (n.d.). 20th anniversary of the refugee sponsorship program. Canadian Council for Refugees. https://ccrweb.ca/en/20th-anniversary-refugee-sponsorship-program

Migration Policy Institute. (2015, June). RAD diaspora profile: The Vietnamese diaspora in the United States. Migration Policy Institute. https://www.migrationpolicy.org/programs/data-hub/diaspora-profile/vietnamese

Singer, P. (2025, April 30). 50 years later, Boston’s Vietnamese community honors those who re-rooted here. GBH News. https://www.wgbh.org/news/local-news/2025/04/30/50-years-later-bostons-vietnamese-community-honors-those-who-re-rooted-here

U.S. Committee for Refugees and Immigrants. (2025, April 15). 50 years after the fall of Saigon: Refugee stories from Vietnam. USCRI. https://refugees.org/50-years-after-the-fall-of-saigon-refugee-stories-from-vietnam

Viet Bao Louisville. (2024, January 20). The unfolding story of gratitude: Di Tran’s journey from a mud hut to a snowy Kentucky home. Viet Bao Louisville. https://vietbaolouisville.com/the-unfolding-story-of-gratitude-di-trans-journey-from-a-mud-hut-to-a-snowy-kentucky-home

Viet Bao Louisville. (2025, March 6). A letter to my sons: The story of your father – Di Tran. Viet Bao Louisville. https://vietbaolouisville.com/a-letter-to-my-sons-the-story-of-your-father-di-tran

Wikipedia contributors. (2025, July 29). Vietnamese Americans. In Wikipedia. https://en.wikipedia.org/wiki/Vietnamese_Americans

Wikipedia contributors. (2025, July 29). Vietnamese boat people. In Wikipedia. https://en.wikipedia.org/wiki/Vietnamese_boat_people

Categories
Community Corporation Real Estate Small Businesses

Rooted in Louisville: Jimmy Kirchdorfer’s Legacy Inspires Local Business Leader Di Tran

At a recent Rotary Club of Louisville luncheon, local leaders and business professionals gathered to hear from one of Kentucky’s most impactful business figures—Jimmy Kirchdorfer, Chairman and CEO of ISCO Industries. What unfolded was more than just a story about piping solutions; it was a reflection of how deep community roots, family values, and unwavering dedication to a hometown can create a lasting legacy.

Jimmy Kirchdorfer grew up in Louisville, educated in its Catholic school system, surrounded by a close-knit family and a strong sense of responsibility. Over time, he helped transform a small, family-run business into a global leader in high-density polyethylene piping, all while remaining grounded in the very city that shaped him. Despite ISCO’s national reach, Kirchdorfer never left behind his Louisville identity—instead, he doubled down on it.

His civic contributions reflect that commitment. In 2022, he led a local investment group in purchasing Valhalla Golf Club, bringing it back into Louisville hands. Since then, the venue has been slated to host major events like the 2024 PGA Championship and the 2028 Solheim Cup. These milestones aren’t just about sports—they’re about pride in place, and about giving Louisville a place on the national stage.

One of the many attendees deeply moved by Kirchdorfer’s message was Di Tran, a Louisville-based entrepreneur and educator. Tran, himself a product of Catholic schooling and a longtime advocate for community-focused development, saw in Kirchdorfer’s words a reflection of his own journey.

Di Tran came to the U.S. as an immigrant, working from a young age to help support his family. Through determination and a deep love for the city, he went on to found multiple businesses—including Louisville Beauty Academy and the New American Business Association Inc.—aimed at empowering working adults, immigrants, and aspiring entrepreneurs. His work in vocational education and small business development has helped thousands gain licenses, jobs, and purpose.

Listening to Kirchdorfer speak, Tran said he felt both inspired and reassured. For many small business owners, the road is often isolating and uncertain. But seeing someone who built success without ever disconnecting from his city or his values reminded Tran that building a legacy doesn’t require leaving home—it requires growing where you’re planted.

“Jimmy represents what many of us hope to become,” Tran reflected afterward. “Not just successful in business, but deeply woven into the fabric of the city that raised us. His example reminds me to keep learning, keep serving, and keep loving Louisville—because this city has given me everything.”

Through different industries and backgrounds, both Kirchdorfer and Tran share a common mission: to lift up their city through service, opportunity, and a deep, abiding belief that community is the most powerful foundation for growth. Their stories are testaments to what’s possible when success and humility walk hand in hand—and when business becomes a vehicle not just for profit, but for purpose.

Categories
Books

Di Tran Ra Mắt Sách Mới: “Be a DICK, Son” và Phiên Bản Tiếng Việt “Hãy Là Người Đàn Ông, Con Trai”

Tác giả Di Tran, người sáng lập Di Tran Enterprise và một người cha tận tụy, tự hào thông báo phát hành cuốn sách mới của mình mang tựa đề “Be a DICK, Son: Nail Down Responsibility, Fail Forward, and Protect What Matters.” Cuốn sách này là một lá thư yêu thương và lời nhắn nhủ ý nghĩa dành cho các con trai của anh – Jayden, Skylar, và Dylan – cũng như tất cả những người đang tìm kiếm ý nghĩa của việc sống có trách nhiệm và mục đích.

Đặc biệt, Di Tran cũng đã hoàn thành phiên bản tiếng Việt của cuốn sách với tựa đề “Hãy Là Người Đàn Ông, Con Trai.” Tuy nhiên, hiện tại Amazon chưa hỗ trợ xuất bản sách bằng tiếng Việt. Vì vậy, Di Tran mong muốn chia sẻ bản dịch miễn phí này đến cộng đồng người Việt Nam tại Louisville và khắp nơi.

Nội Dung Nổi Bật Của Sách:

  • Trách Nhiệm và Sứ Mệnh: Cuốn sách tập trung vào việc xây dựng giá trị bản thân thông qua trách nhiệm và mục đích sống.
  • Học Từ Thất Bại: “Fail forward” – thất bại không phải là dấu chấm hết mà là bước đệm để trưởng thành.
  • Bảo Vệ Những Điều Quan Trọng: Tinh thần, sức khỏe, và “lý do sống” là những điều cần bảo vệ nhất.
  • Lời Nhắn Nhủ Cho Thế Hệ Tương Lai: Những bài học ý nghĩa từ một người cha dành cho con trai và tất cả những ai đang trên hành trình trở thành người đàn ông thực thụ.

Làm Sao Để Nhận Bản Dịch Tiếng Việt?

Nếu bạn muốn nhận bản PDF miễn phí của cuốn sách “Hãy Là Người Đàn Ông, Con Trai,” bạn có thể:

  1. Để lại bình luận hoặc nhắn tin trực tiếp trên bài đăng này.
  2. Gửi email trực tiếp đến địa chỉ ditranLLC@gmail.com với tiêu đề “Yêu Cầu Sách Tiếng Việt.”

Di Tran chia sẻ: “Cuốn sách này không chỉ là lời khuyên, mà là hành trình sống mà tôi muốn chia sẻ cùng cộng đồng. Tôi hy vọng những bài học và giá trị trong cuốn sách sẽ truyền cảm hứng đến mọi người, đặc biệt là những người cha, người mẹ, và các con trai đang trưởng thành.”

Liên Hệ:

Email: ditranLLC@gmail.com
Hãy cùng Di Tran trên hành trình lan tỏa giá trị và ý nghĩa cuộc sống!

#SáchTiếngViệt #HãyLàNgườiĐànÔngConTrai #BeADICKSon #DiTran #GiáTrịCuộcSống #TráchNhiệm #VietBaoLouisville

Categories
Beauty Industries Community Corporation Leadership Development Real Estate Self-Improve Small Businesses Vietnamese

Louisville Business First’s 2024 Most Admired CEOs and Business Impact Awards: A Night of Inspiration and Gratitude

On Thursday, November 21, 2024, Louisville’s brightest business leaders gathered at the Galt House Hotel’s Archibald Cochran Room for a night of celebration at the 2024 Most Admired CEOs and Business Impact Awards, hosted by Louisville Business First. Among the honorees was Di Tran, CEO of Louisville Beauty Academy, whose journey and heartfelt gratitude speech captured the essence of the American Dream.

A Moment of Honor and Reflection

Di Tran, joined by his wife Vy Truong, his esteemed mentors including Ray Brundige, Clark Cox, Rick Dye, and his school director Crystal Beeler, expressed deep appreciation for the recognition. Sharing the spotlight with some of Louisville’s most influential leaders, Di Tran humbly thanked Louisville Business First for elevating businesses across the city, including his own series of small businesses that have made a significant economic impact.

Di Tran’s Speech: “Vietnamese Born, American Made”

In his acceptance speech, Di Tran reflected on his inspiring journey:

*”I am Vietnamese Born, American Made. It is all God, and the United States of America is the number one country on Earth. Louisville City and Kentucky State are the most beautiful places for me. I came here in 1995 with zero English, sponsored by Catholic Charities. My ESL teacher taught me the language—can you understand me now? Thanks to them, I stand before you today.

Being honored alongside the President of the University of Louisville is surreal because UofL made me a computer engineer with a bachelor’s and master’s degree. Sullivan University gave me PhD-level education. Each of you, one way or another, has had a hand in shaping me into who I am today. That’s why I call the United States number one—because of the love and opportunities it gives to people like me.”*

A Legacy of Impact

Di Tran didn’t stop there. He turned the spotlight to his business, Louisville Beauty Academy, which he credits as a significant force for workforce development in the city:

“With our school director, Crystal Beeler—whom I call the Most Admired School Director—we have lifted over 1,000 lives, transforming them into licensed beauty professionals. Many of these graduates now own salons worth more than half a million dollars, contributing between $20 million to $50 million in annual economic impact. And we are just getting started.”

A Grateful Heart

Di Tran closed his speech by thanking his mentors, his wife, and Louisville Business First for the honor of being among such great leaders. He emphasized his gratitude to the USA and God, the foundations of his success.

The event was not just a celebration of achievements but a testament to the resilience, determination, and community spirit that make Louisville and the United States a beacon of opportunity and progress.

Congratulations to All Honorees

Di Tran shares this prestigious recognition with an incredible group of leaders, including Melisa Adkins (UofL Health), Summer Auerbach (Rainbow Blossom Inc.), and many others who continue to inspire and elevate Louisville’s business community.

Here’s to another year of innovation, leadership, and impact in Louisville!


Louisville Beauty Academy continues its mission of transforming lives through beauty education. To learn more or enroll, visit www.LouisvilleBeautyAcademy.net or text 502-625-5531.

REFERENCES

https://www.bizjournals.com/louisville/c/get-to-know-our-2024-most-admired-ceos.html

https://www.bizjournals.com/louisville/c/get-to-know-our-2024-most-admired-ceos/30283/di-tran.html

https://www.bizjournals.com/louisville/news/2024/10/03/announcing-here-are-lbfs-most-admired-ceos-honoree.html

https://www.bizjournals.com/louisville/event/169496/2024/most-admired-ceosbusiness-impact-awards

Categories
Self-Improve Workforce Development

An Inspiring Encounter at the Rotary Club of Louisville: Di Tran and Angela Billings

At the recent Rotary Club of Louisville meeting, members and guests were treated to a remarkable presentation by Angela Billings, a U.S. Air Force veteran, public relations expert, and author of Command the Crisis: Navigate Chaos with Battle-Tested Public Relations and Communication Strategies. Among the captivated attendees was Di Tran, a Vietnamese immigrant, entrepreneur, and community leader who has frequently expressed his deep admiration for America, referring to the country as “heaven on earth.”

Angela Billings is a true embodiment of resilience and dedication, having served in high-profile positions during her military career, including as a spokesperson for the U.S. Air Force in Washington, D.C., and international posts in Germany, Korea, and Afghanistan. On September 11, 2001, she was in the Pentagon when American Airlines Flight 77 crashed into the building. Angela’s harrowing experience that day gave her unique insight into managing crises, not just in theory, but under unimaginable circumstances. Her talk, “Under Attack,” conveyed her hard-earned lessons in crisis management and offered valuable insights into navigating communication during critical moments. As she shared her story, Di Tran listened in awe, deeply moved by her courage and the pivotal role she continues to play in public service.

For Di Tran, meeting Angela was a profound experience. As they shook hands, he expressed his admiration, sharing, “I only watch people like you in movies. You’re the first person I’ve met who lived through the 9/11 attack at the Pentagon, and now you’re a communications professional who is still serving, making an impact in the Kentucky Senate.” Di Tran’s respect was evident as he recognized Angela not only as a veteran of military service but also as a mentor to many, a crisis expert, and a key player in Kentucky’s political landscape. Her current role as director of communications for the Kentucky Senate Majority allows her to continue her legacy of service, this time on behalf of the Commonwealth.

The significance of their meeting was heightened by their shared commitment to recent legislative progress. Di Tran, an advocate for inclusivity and workforce development, has been an enthusiastic supporter of Senate Bill 14. This landmark bill, passed earlier this year, expands the Kentucky Board of Cosmetology to include diverse representation, promotes multilingual testing, and underscores the importance of inclusivity within the state’s beauty industry. For Di Tran, who has been deeply involved in this advocacy, Angela’s presence underscored the power of determined individuals working within government to effect change.

Angela Billings’s strength and composure, qualities honed through years of experience and tested under unimaginable circumstances, are a source of inspiration for leaders like Di Tran. Her willingness to share her story and her insights into crisis communication serve as a powerful reminder of the sacrifices made by public servants. In Angela, Di sees a reflection of his own values—a commitment to service, the courage to face adversity, and the passion to improve the world around them. Both Angela and Di Tran share a profound belief in the promise of America, each working in their way to uphold its ideals and elevate those around them.

This powerful connection at the Rotary Club serves as a testament to the enduring strength of service and resilience. As Di Tran often says, “America is heaven on earth.” Meeting Angela Billings, a hero in her own right, only deepened his belief, reminding everyone present of the extraordinary individuals who stand ready to serve and protect, in times of peace and crisis alike.

Categories
Community Small Businesses Vietnamese Workforce Development

Empathy in Action: Di Tran’s Admiration for Whitney Austin and the Shared Burden of Change

In a world often marked by division, there are individuals who rise above, driven by empathy and resilience to make a difference. Di Tran and Whitney Austin are two of these individuals—though their paths have not formally crossed in collaboration, they share a profound understanding of the weight that comes with caring for those affected by hardship.

Whitney Austin’s journey is both inspiring and sobering. After surviving twelve gunshots in a mass shooting, Whitney could have chosen to quietly heal. Instead, she took on the monumental task of advocating for responsible gun ownership and safety through her nonprofit, WhitneyStrong. Her work to reduce gun violence comes with an emotional weight, as she stands alongside victims and families whose lives have been forever changed. Every day, she carries the voices and stories of those affected by gun violence, a responsibility that can be heavy yet fuels her mission.

Di Tran, a Vietnamese immigrant and serial business owner in Louisville, felt a connection to Whitney’s story the moment he heard it. Although they are not yet collaborators, he respects her deeply. His journey began in a mud hut in rural Vietnam, and despite humble beginnings, he has worked to build multiple businesses, including ventures in affordable housing, that provide essential services and job opportunities. Di empathizes not only with those affected by gun violence but also with the homeless and underserved, individuals whose hardships echo the poverty he once knew.

When Di met Whitney at a Rotary Club event in Louisville, he took the opportunity to thank her personally. He recognized the toll her work must take, not just as an advocate but as a survivor carrying the collective pain of those impacted by gun violence. Di’s own experiences with armed threats in his businesses have shown him the pervasive fear and loss that accompanies such incidents. Like Whitney, he understands that empathy for others can sometimes be a heavy burden, yet it’s one that both feel compelled to bear.

In their own ways, Di and Whitney each strive to lift up their communities—Whitney through her advocacy for safer neighborhoods, and Di through his mission to create affordable housing and employment opportunities. Both understand that change doesn’t come without sacrifice and that the responsibility of standing alongside the vulnerable can be weighty. Yet, they also share the belief that such empathy-driven work is essential for creating a better world.

Their meeting serves as a reminder of the strength found in shared empathy and the potential for leaders to inspire one another. Though they have yet to work together, Di Tran’s admiration for Whitney Austin is a testament to the power of resilience, empathy, and purpose. Together, they embody the Rotary Club’s spirit of service, reminding us all that true change begins when we dare to carry the weight of others’ struggles—and refuse to put it down.

Categories
Beauty Industries Community Corporation Small Businesses Workforce Development

Rotary Club of Louisville Welcomes Back Soozie Eastman: Louisville’s Film Industry Rises with Big Incentives and Bigger Opportunities

Louisville, KY – October 31, 2024

The Rotary Club of Louisville proudly welcomed back Soozie Eastman, President of 502 Film and Louisville’s Film Commissioner, for a dynamic update on the rapid growth and profitability of Louisville’s film industry. Eastman’s return marked a momentous opportunity for the Rotary Club and the Louisville community to gain exclusive insights into why Louisville has emerged as one of the most profitable and promising locations for film, art, and music production in the United States.

With state-backed incentives among the highest in the nation, Louisville is drawing Hollywood-level productions to its unique urban and rural landscapes. Kentucky offers filmmakers up to 30% tax credits, placing Louisville and Kentucky at the top of the list for film production incentives in the country. Eastman emphasized that these substantial incentives make producing in Louisville not only attractive but also financially beneficial. Filmmakers can lower production costs significantly while utilizing state-of-the-art facilities and skilled local crews, giving them a competitive edge in both budget and quality.

In addition to tax incentives, Louisville’s collaborative and supportive creative ecosystem plays a crucial role in attracting both national and international projects. From the burgeoning 502 Film team to partnerships with Louisville Tourism and Metro Louisville, Eastman has built a robust network that nurtures local talent while welcoming seasoned industry professionals from around the world. The city’s dedication to growing its film infrastructure, including soundstages, editing suites, and post-production facilities, means that Louisville is becoming a full-service hub for creative projects.

The art and music scenes in Louisville are also thriving, contributing to the city’s allure for creative industries. Louisville’s unique blend of Southern charm and urban sophistication, combined with a diverse cultural heritage, provides filmmakers and artists with unparalleled settings for their stories. This fusion is drawing interest from creatives who see the potential of Louisville as a blank canvas, ready for cinematic exploration.

Di Tran, a Vietnamese American entrepreneur and community advocate, attended the event and was struck by the alignment of Eastman’s vision with his own mission to elevate Louisville. “The energy in the room was electric,” Tran shared. “Seeing Soozie’s passion for not just filmmaking but for Louisville itself was inspiring. Louisville is truly emerging as a city of opportunity, and the arts are fueling that transformation.” Tran, who is deeply committed to workforce development and economic equality in Louisville, resonated with Eastman’s focus on growing local talent and creating high-value jobs within the film and arts industries.

As Eastman explained, the economic impact of film and art production goes beyond the initial production budgets. These projects create a ripple effect that benefits local businesses, from hospitality to construction. Film crews require accommodation, catering, transportation, and more, providing a direct economic boost to the city. Additionally, with an established film industry, Louisville is seeing a rise in workforce development initiatives to support new jobs in the creative sector. The city is building a talent pipeline, offering opportunities for Kentuckians to break into the industry through training programs, internships, and partnerships with local colleges.

The Rotary Club of Louisville’s dedication to bringing back influential speakers like Soozie Eastman demonstrates its commitment to providing members with valuable updates on Louisville’s progress and economic opportunities. Events like these are instrumental in uniting local leaders, business owners, and advocates who are all working towards making Louisville a premier destination for film and art. By hosting such thought-provoking sessions, the Rotary Club plays a pivotal role in fostering a vibrant community spirit and sparking inspiration across diverse sectors.

Thank you, Rotary Club of Louisville, for your unwavering commitment to highlighting the city’s progress and inviting leaders like Soozie Eastman who share actionable insights and inspire community-driven growth. Louisville’s potential as a top film destination is clear, and with organizations like the Rotary Club championing these causes, the city is poised for a future that shines both on and off the screen.

Translate »