Community Drop the FEAR and Focus on the FAITH Drop the ME and focus on the OTHERS Early Childhood Education Food Guiding Lights: A Journey of Courage, Compassion and Faith Health Immigration Leadership Development Small Businesses

Divine Melting Pot: The Story of Di Tran and Supermercado Guanajuato’s Role in Weaving the American Dream

In the heart of Louisville, Kentucky, there is a story that weaves together the threads of culture, cuisine, and community—a narrative that belongs to Di Tran, a Vietnamese local with a profound love for Latino food. It is a tale not just of culinary exploration but also of the universal language of smiles, shared across cultures, and the power of food to bring people together.

Di Tran’s journey mirrors that of many immigrants, beginning with a move to the U.S. in 1995 with no English skills, communicating through the international language of gestures and goodwill. Like him, the two female workers at Supermercado Guanajuato #2, with their limited English, convey warmth and welcome through their smiles and broken phrases. In their exchange of origins, “Vietnamese” meets “Guatemala,” and in their smiles, a shared understanding.


The essence of Di Tran’s story is fusion—a fusion that transcends the mere blending of culinary traditions. His innovative use of flatbread, reminiscent of his childhood in Vietnam, cutting it into noodle-like strips or wrapping it around thinly sliced cabbage, creates a delightful tapestry of tastes and textures. Yet, the fusion goes deeper, symbolizing the harmonious blend of different backgrounds and experiences that contribute to the vibrant tapestry of American society.

Louisville, known for its southern charm, has become a canvas for this beautiful convergence of cultures. Di Tran’s love for hot-off-the-oven flatbread, wrapped with Asian-style meats, creates a shared experience that resonates not just with him but with everyone who calls Louisville home. It’s a city where the warmth of its people, whether native-born or immigrant, creates an environment as nurturing and comforting as the food they share.

Through Di Tran’s eyes, Louisville’s beauty shines not just in its landscapes but in the faces of its people—caring, loving, and embracing diversity. The city’s spirit echoes his memories of a childhood in a mud hut where everyone was caring—proof that regardless of our origins, the human experience, at its core, is shared. Di Tran’s life and his food are testaments to the fact that fusion isn’t just about creating new flavors; it’s about crafting new communities, new connections, and a new understanding of what it means to be home.

PS: In a harmonious blend of compassion and beauty, Di Tran founded the Louisville Beauty Academy. Rooted in Kentucky and flourishing with two campuses, this state-licensed and accredited college has become a beacon of learning for a diverse community. It stands as a proud institution where Latino, Asian, and European immigrants, among others, receive not only education but a place to bloom. This academy celebrates the spirit of inclusivity and empowerment, embodying Di Tran’s dedication to providing opportunities for all, uniting the strands of God’s beauty in every individual’s dream.


The FTC Breaks Through Language Barriers to Reach Consumers Targeted by Fraud

In a groundbreaking move, the Federal Trade Commission (FTC) has taken significant steps to enhance its outreach and services to non-English speaking communities, demonstrating a robust commitment to fighting fraud across diverse linguistic landscapes. The national briefing held on November 21, 2023, titled “The FTC Breaks Through Language Barriers to Reach Consumers Targeted by Fraud,” marked a pivotal moment in the Commission’s efforts to inclusively combat consumer fraud.

Expanding Multilingual Services

Recognizing the vital need to connect with consumers in their native languages, the FTC has extended its fraud reporting and advisory services beyond English and Spanish. The inclusion of multiple languages, including Arabic, Vietnamese, Mandarin, Korean, Somali, Tagalog, Russian, Polish, and Portuguese, is a strategic move to empower consumers from various linguistic backgrounds. This expansion not only facilitates easier reporting of fraud but also ensures access to crucial information on fraud prevention in a language that consumers understand.

Influential Participation and Testimonies

The briefing showcased the insights of key figures from the FTC, notably Monica Vaca, Deputy Director of the Bureau of Consumer Protection, and Larissa Bungo, Senior Attorney of the Division of Consumer & Business Education. Their presentations underscored the FTC’s dedication to consumer protection and education. Additionally, the event featured poignant testimonies from individuals like Jongwon Lee, who have directly benefited from the FTC’s multilingual services. These stories highlighted the real-world impact of the FTC’s initiative.

Aiming for Inclusive Consumer Protection

The FTC’s move to break down language barriers is more than just a policy shift; it’s a strategic initiative to gain a comprehensive understanding of the scams targeting different communities. This approach not only enhances the FTC’s ability to fight fraud but also empowers consumers to be proactive in protecting themselves. The initiative underscores the FTC’s commitment to inclusivity, ensuring that all consumers, regardless of their linguistic background, have equal access to protection and resources.

Collaborative Effort for Broader Reach

The event was a collaboration between Ethnic Media Services and the FTC, showcasing a partnership that amplifies the reach of consumer protection messages. The provision of simultaneous interpretation in Spanish, Korean, and Mandarin during the event was a testament to the FTC’s dedication to accessibility and inclusivity.


The FTC’s efforts to reach consumers across language barriers represent a significant stride in consumer protection. By recognizing and addressing the diverse linguistic needs of the American populace, the FTC is not only combating fraud more effectively but also reinforcing its commitment to safeguarding all consumers. This initiative sets a precedent for other government agencies to follow, promoting a more inclusive approach to public service and protection.

Drop the FEAR and Focus on the FAITH Drop the ME and focus on the OTHERS Guiding Lights: A Journey of Courage, Compassion and Faith Small Businesses Workforce Development

The Welcoming Nature of Immigrant Salons: A Deep Dive into Asian and Latino Establishments

Immigrant-run salons, particularly those owned and operated by Asian and Latino communities, are often observed as some of the most welcoming establishments, even when there may be a language barrier involved. Several reasons underpin this welcoming atmosphere, and it’s worth delving deeper to understand the dynamics.

1. The Immigrant Experience

Immigrants, regardless of their background, often face challenges that range from cultural adjustment to financial hardships. The act of immigrating often involves great risks, with many leaving behind families, homes, and familiar surroundings in search of better opportunities1. This shared experience can foster a sense of community and empathy, which is frequently reflected in the way they conduct their businesses.

2. The Significance of Service

For many immigrant entrepreneurs, the salon business isn’t just a source of income; it’s a lifeline. Given the stakes, there’s an inherent motivation to provide the best service possible. An article in the Journal of Business Diversity has highlighted how first-generation immigrant business owners, particularly from Asian and Latino communities, emphasize the importance of customer service as a distinguishing factor2.

3. Cultural Values

Both Asian and Latino cultures often emphasize the importance of community, hospitality, and warmth. In many cultures from these regions, welcoming guests and making them feel at home is a deeply rooted value3. These values naturally extend to the business environment, shaping the customer experience in these salons.

4. Overcoming Language Barriers

While broken English might be seen as a hindrance, many immigrant salon owners and workers use it as an opportunity to establish a more intimate connection with their clients. Gestures, smiles, and other non-verbal cues play a crucial role. As the saying goes, “actions speak louder than words,” and in this context, the quality of service, attention to detail, and warmth become paramount.

5. Economic Perspectives

The competitive nature of the salon industry, coupled with the need to establish a loyal customer base, means that immigrant-owned businesses often go the extra mile to ensure client satisfaction. According to the Small Business Administration, there’s a higher business survival rate among immigrant entrepreneurs compared to their native-born counterparts4. This can be attributed to the combination of hard work, determination, and the aforementioned emphasis on superior customer service.


While it’s an oversimplification to attribute the welcoming nature of Asian and Latino immigrant salons solely to their immigrant background, it undoubtedly plays a significant role. The combination of cultural values, the significance of service in the immigrant experience, and the sheer determination to succeed in a new land culminates in a business environment that is warm, welcoming, and focused on client satisfaction.



  1. Migration Policy Institute. (2019). The Integration Outcomes of U.S. Immigrants.
  2. Journal of Business Diversity. (2020). Entrepreneurial Motivations and Orientations of Immigrant Business Owners.
  3. Triandis, H. C. (2001). Individualism-collectivism and personality. Journal of Personality, 69(6), 907-924.
  4. Small Business Administration. (2018). The Importance of Immigrant Entrepreneurs to the U.S. Economy.
Health Immigration

Overcoming Language Barriers: The Healthcare Challenges Faced by Chinese, Korean, and Vietnamese Immigrants

Language, more often than not, is an essential part of one’s cultural identity. For immigrants, it’s a piece of their homeland that they carry with them. However, language can also pose a significant challenge, especially in the healthcare sector. For Chinese, Korean, and Vietnamese immigrants in the United States – the top three nationalities with a preference for their native languages at home – this issue is all too real.

Healthcare Barriers for Immigrants

Language barriers contribute to healthcare disparities among immigrants who prefer to communicate in their native tongues. These challenges can create a cascade of issues that impair the delivery of care, making it less effective, less safe, and less efficient. In fact, according to research, limited English proficiency (LEP) can result in poorer health outcomes, lower patient satisfaction, and less access to care.

For the Chinese, Korean, and Vietnamese communities, these issues are exacerbated due to the vast linguistic and cultural differences between their native countries and the U.S. Their slower adaptation to American life and hesitance to use English, especially in complex medical scenarios, often results in misunderstandings, misdiagnoses, and improper treatments.

A Cultural Clash

Cultural understanding, an often overlooked aspect of healthcare, plays a significant role in providing effective care. Health beliefs, practices, and the perception of symptoms can differ widely across cultures, which can lead to significant disparities in health outcomes. This cultural clash is particularly pronounced for immigrants from China, Korea, and Vietnam, who may hold differing views on health, disease, and treatments compared to the western approach.

Building Bridges: Community Health Workers and Interpreter Services

Overcoming these barriers requires systemic changes within our healthcare institutions. One proposed solution is to incorporate more community health workers who speak these native languages and understand the cultural nuances.

Another vital service is professional interpretation. Children often act as impromptu translators for their parents, but this not only infringes on patient privacy but also puts the responsibility of accurate translation on a minor, a situation that can result in medical errors. A robust, professional interpretation service should be the standard for any healthcare institution.

Cultivating Diversity within Healthcare Professions

To address these challenges, the healthcare sector should strive to create a diverse workforce that is reflective of the population it serves. As of now, less than 6% of the U.S. healthcare force consists of people of color. Greater representation could help build trust, improve communication, and ultimately improve the healthcare outcomes for these communities.

Creating a pipeline for these underrepresented groups into healthcare professions is an uphill battle, complicated by legal and socioeconomic obstacles. However, by providing financial aid, mentorship, and parent education about career opportunities, it’s possible to make significant strides towards this goal.

In conclusion, it’s crucial that the healthcare sector recognizes and addresses the unique challenges faced by Chinese, Korean, and Vietnamese immigrants. By embracing linguistic and cultural diversity, we can create a healthcare system that is truly equitable and inclusive.


A Partnership for Better Information

In an effort to bridge the information gap and provide up-to-date, trustworthy, and culturally relevant health information to our Vietnamese community, Di Tran Enterprise, the owner of Viet Bao Louisville, KY, has partnered with Ethnic Media Services.

Ethnic Media Services ( is a non-profit that collaborates with ethnic news organizations to bring important stories to diverse communities. This partnership aims to bring research findings and health news from esteemed institutions, such as Stanford Medicine, to the Vietnamese community in a culturally sensitive and linguistically appropriate manner.

Through this partnership, we hope to equip our readers with the knowledge they need to navigate the healthcare system effectively and advocate for their health and the health of their loved ones. This collaboration is one more step towards ensuring that our healthcare information is accessible, comprehensive, and culturally sensitive for all our communities.

Join Us in Our Journey

At Viet Bao Louisville, KY, we understand the importance of providing our community with relevant, timely, and culturally appropriate health information. We firmly believe that knowledge is power, and we are committed to empowering our readers with the information they need to lead healthier, happier lives.

To help us continue this mission, we invite you to subscribe to Viet Bao. By subscribing, you not only gain access to a wealth of health information tailored to our community, but also show your support for our efforts to provide comprehensive and inclusive health news for all.

Take the first step today and join us on this journey towards better health. Click on the ‘Subscribe’ button to begin. Let’s shape a healthier future for our community, together.