Category: Community

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Community Corporation Immigration Vietnamese

Giá Trị Thật Sự Của Bánh Chưng: Lao Động, Tình Yêu, và Truyền Thống

Trong văn hóa Việt Nam, bánh chưng không chỉ là một món ăn đơn thuần. Đây là biểu tượng của tình yêu, truyền thống, và cộng đồng—một phần không thể thiếu của di sản văn hóa Việt Nam được truyền từ thế hệ này sang thế hệ khác. Quy trình làm bánh chưng đòi hỏi sự tỉ mỉ, công sức, và thời gian, nhưng thường được bán với giá chỉ 20-25 USD, một mức giá không thể hiện được giá trị thực sự của chiếc bánh, vốn lên đến 50-60 USD. Bài viết này sẽ khám phá ý nghĩa sâu sắc của bánh chưng, những công sức đằng sau nó, và lý do giá trị thực của nó vượt xa giá bán.

Quy Trình Làm Bánh Chưng: Sự Kết Tinh Của Truyền Thống

Làm bánh chưng không chỉ đơn thuần là một công việc nấu nướng. Nó đòi hỏi sự chuẩn bị kỹ lưỡng, tinh thần làm việc nhóm, và sự tôn trọng truyền thống. Mỗi bước trong quy trình làm bánh là một sự lao động đầy tình yêu thương, thường được thực hiện bởi cả gia đình hoặc cộng đồng trong hơn 24 giờ.

1. Chuẩn Bị Nguyên Liệu

Các nguyên liệu chất lượng cao là yếu tố cốt lõi của bánh chưng:

• Gạo nếp được vo sạch, ngâm nước đến khi đạt độ dẻo vừa đủ.

• Đậu xanh được làm sạch và nêm nếm để tạo lớp nhân béo ngậy.

• Thịt ba chỉ được chọn kỹ càng, ướp gia vị như muối, tiêu để tăng hương vị.

• Lá dong hoặc lá chuối, dùng để gói bánh, phải được rửa sạch, ngâm mềm, và cắt gọn.

Quy trình này mất nhiều giờ và đòi hỏi sự tỉ mỉ để đảm bảo nguyên liệu đạt tiêu chuẩn tốt nhất.

2. Gói Bánh

Gói bánh chưng là một nghệ thuật đòi hỏi kỹ năng và sự kiên nhẫn. Mỗi lớp nguyên liệu—gạo, đậu xanh, thịt—được sắp xếp cẩn thận trong lá. Sau đó, bánh được gói chặt và buộc dây lạt chắc chắn để giữ nguyên hình dáng trong quá trình luộc.

3. Luộc Bánh

Những chiếc bánh đã được gói được xếp vào nồi lớn và luộc trong khoảng 10-12 giờ ở nhiệt độ vừa. Thời gian nấu dài này giúp gạo nếp chín mềm và hấp thụ hương vị của nhân thịt, đậu xanh.

Trong các gia đình truyền thống, bánh thường được luộc trên bếp củi, đòi hỏi người trông bếp phải canh chừng lửa và nước để giữ nhiệt độ ổn định.

4. Chăm Sóc Sau Khi Nấu

Khi bánh đã chín, chúng được lấy ra khỏi nồi và làm nguội. Quy trình không dừng lại ở đây:

• Ép bánh: Một số gia đình dùng vật nặng để ép bánh, loại bỏ nước thừa và giúp bánh chặt hơn.

• Lau khô và làm sạch: Bánh được lau sạch và để ráo để tránh ẩm mốc.

• Đóng gói: Bánh được bọc nhựa hoặc giấy bạc và dán nhãn để bảo quản hoặc làm quà tặng.

Bước cuối cùng này thêm nhiều giờ vào tổng thời gian sản xuất, đưa thời gian làm bánh chưng vượt quá 24 giờ.

Giá Trị Thật Sự Của Bánh Chưng

Công sức và nguyên liệu cần thiết để làm bánh chưng vượt xa giá bán thông thường.

Chi Phí Nguyên Liệu

• Chi phí gạo nếp, đậu xanh, thịt, gia vị, và lá có thể lên đến 15-20 USD cho một chiếc bánh.

Chi Phí Lao Động

• Quy trình làm bánh cần sự tham gia của 10-20 người, mỗi người đóng góp thời gian và kỹ năng. Nếu tính tiền công lao động, giá bánh sẽ cao hơn rất nhiều.

Giá Thị Trường và Giá Trị Thực

• Mặc dù giá trị thực của bánh chưng là 50-60 USD, nhưng bánh thường được bán với giá chỉ 20-25 USD, phản ánh tinh thần hy sinh của người làm bánh, những người coi trọng truyền thống và cộng đồng hơn lợi nhuận.

Hơn Cả Một Món Ăn: Biểu Tượng Của Tình Yêu và Di Sản

Bánh chưng không chỉ là thực phẩm—it là biểu tượng của tình yêu, lao động, và di sản văn hóa Việt Nam.

Một Món Quà Thiết Thực và Bổ Dưỡng

• 3 kg dưỡng chất: Một chiếc bánh chưng nặng khoảng 3 kg có thể đủ cho 4-5 bữa ăn.

• Cân bằng dinh dưỡng: Bánh cung cấp năng lượng từ gạo nếp, chất xơ và protein từ đậu xanh, cùng chất béo từ thịt.

Đa Dạng Cách Dùng

• Bánh chưng có thể được hấp, rán, hoặc ăn kèm với dưa món, nước mắm để tăng hương vị.

Tại Sao Các Tổ Chức Phi Lợi Nhuận Giữ Gìn Truyền Thống Này?

Hầu hết bánh chưng được sản xuất bởi gia đình, cộng đồng, hoặc tổ chức phi lợi nhuận, không phải doanh nghiệp. Lý do là:

• Quy trình tốn nhiều công sức: Số lượng lao động và thời gian cần thiết khiến việc sản xuất bánh chưng để kinh doanh không có lãi.

• Nỗ lực văn hóa và từ thiện: Làm bánh chưng là cách bảo tồn truyền thống và đóng góp cho cộng đồng, đặc biệt trong dịp Tết.

• Tính tiếp cận: Việc giữ giá thấp giúp bánh chưng đến được với mọi người, giữ gìn giá trị văn hóa.

Gắn Kết Với Đức Tin và Lãnh Đạo

Truyền thống làm và chia sẻ bánh chưng gắn liền với giá trị đức tin và lòng vị tha. Những nhân vật như Thánh Gioan Vianney, biểu tượng của sự cống hiến và yêu thương, là nguồn cảm hứng cho tinh thần này. Cũng như các bậc cha mẹ và lãnh đạo cộng đồng làm việc không ngừng nghỉ để nuôi dưỡng gia đình, người làm bánh chưng cũng đặt cả trái tim vào từng chiếc bánh, tạo nên món quà lớn hơn cả thực phẩm.

Trân Trọng Giá Trị Thật Sự Của Bánh Chưng

Dù được bán với giá chỉ bằng một nửa giá trị thực, bánh chưng mang trong mình những giá trị vô giá:

• Bàn tay của nhiều người: Cả gia đình và cộng đồng cùng chung tay giữ gìn di sản Việt Nam.

• Tinh thần rộng lượng: Người làm bánh ưu tiên bảo tồn văn hóa hơn lợi nhuận.

• Lao động của tình yêu: Mỗi chiếc bánh là minh chứng cho sự tận tụy, kỹ năng, và tình yêu của người tạo ra nó.

Lời Kêu Gọi Trân Trọng và Gìn Giữ Truyền Thống

Khi thưởng thức bánh chưng, hãy nhớ đến công sức và tình yêu đằng sau từng chiếc bánh. Đây không chỉ là món ăn mà còn là lời nhắc nhở về sự hy sinh và lòng tận tụy của cha mẹ, ông bà, và cộng đồng, những người đã giữ gìn truyền thống đẹp đẽ này.

Bằng cách trân trọng và ủng hộ bánh chưng, chúng ta tôn vinh di sản văn hóa Việt Nam và đảm bảo rằng món quà vô giá này sẽ tiếp tục nuôi dưỡng tâm hồn và trái tim của các thế hệ mai sau.

**“Bánh chưng không chỉ là thực phẩm—it là tình yêu gói trong lá, nấu bằng truyền thống, và dâng tặng bằng niềm tự hào.”

Categories
Community Corporation Food Vietnamese

The Labor of Love: The Hidden Value of Vietnamese Bánh Chưng

In Vietnamese culture, bánh chưng, the traditional square or cylindrical rice cake, is much more than a simple food item. It is a symbol of love, tradition, and community—a reflection of Vietnam’s rich cultural heritage passed down through generations. Its preparation, which is incredibly labor-intensive and time-consuming, represents the selflessness and dedication of those who make it, often for little to no profit. Despite its true value of $50 to $60 per cake, it is typically sold for $20 to $25, a price that barely covers the cost of ingredients. This article delves into the profound significance of bánh chưng, the labor behind its creation, and why its real value goes far beyond the price tag.

A Process That Embodies Tradition

The making of bánh chưng is no ordinary culinary endeavor. It requires meticulous preparation, teamwork, and a deep respect for tradition. Each step is a labor of love that often involves entire families or communities working together for more than 24 hours.

1. Preparing the Ingredients

The foundation of bánh chưng lies in its high-quality ingredients:

• Glutinous rice is washed and soaked until it reaches the perfect texture.

• Mung beans are carefully cleaned and seasoned to add a creamy layer to the cake.

• Pork belly is selected for its balance of fat and meat, seasoned with salt, pepper, and other spices for flavor.

• Dong or banana leaves, used to wrap the cake, must be cleaned, soaked, dried, and trimmed to the right size.

This preparation alone can take several hours and requires attention to detail to ensure the ingredients are perfect.

2. Wrapping the Cake

Wrapping bánh chưng is an art form that demands skill and patience. Each layer of ingredients—rice, mung beans, pork, and more rice—is carefully arranged within the leaves. The cake is then folded and tied securely with bamboo strings to maintain its shape during cooking. This process must be done with precision to create a compact and symmetrical cake that cooks evenly.

3. Boiling the Cake

The wrapped cakes are placed in large pots and boiled for 10 to 12 hours over low to medium heat. This extended cooking time ensures that the sticky rice becomes soft and fully absorbs the flavors of the mung beans and pork. Throughout this time, the water level must be monitored and maintained, requiring someone to constantly tend to the pot.

In traditional settings, the boiling is done over a wood fire, adding an additional layer of effort as the fire must be stoked and managed to keep the heat consistent.

4. Post-Cooking Care

Once the cakes are cooked, they are carefully removed from the pot and cooled. The process doesn’t end there:

• Pressing: Some families press the cakes with weights to remove excess water and ensure a compact texture.

• Drying and Cleaning: The cakes are wiped clean and dried to prevent spoilage.

• Packaging: For commercial or gifting purposes, bánh chưng is often wrapped in plastic or foil and labeled for presentation.

This final stage adds even more hours to the process, bringing the total production time to well over 24 hours.

The True Value of Bánh Chưng

The effort and resources involved in making bánh chưng far exceed its typical selling price.

Raw Materials

• The cost of high-quality ingredients—glutinous rice, mung beans, pork, spices, and leaves—can range from $15 to $20 per cake.

Labor Costs

• The process requires the involvement of 10 to 20 people, each contributing their time and skills. If each person were paid even a modest wage, the labor costs would make the cakes unaffordable for most buyers.

Market Price vs. Real Value

• Despite its actual value being $50 to $60 per cake, bánh chưng is typically sold for just $20 to $25. This pricing reflects the selflessness of the makers, who prioritize tradition and community over profit.

More Than a Meal: A Symbol of Love and Heritage

Bánh chưng is not just food—it is a labor of love that embodies Vietnamese values of family, community, and tradition.

A Practical and Nutritious Gift

• 3 Pounds of Nourishment: Each bánh chưng is substantial, weighing approximately 3 pounds. It can last for 4 to 5 meals for one person, making it both economical and filling.

• Balanced Nutrition: It provides a wholesome combination of carbohydrates, protein, and fats, with glutinous rice for energy, mung beans for fiber and protein, and pork for essential fats.

Versatility in Meals

• Bánh chưng can be enjoyed in various ways—steamed, pan-fried, or paired with traditional accompaniments like pickled vegetables and fish sauce. Its versatility adds to its appeal as a long-lasting and satisfying dish.

Why Non-Profits Sustain This Tradition

Most bánh chưng production is undertaken by families, community groups, or non-profits, not commercial enterprises. Here’s why:

• Labor-Intensive Process: The sheer amount of labor makes it unprofitable for businesses to produce bánh chưng at a reasonable price.

• Cultural and Charitable Efforts: For many, making bánh chưng is a way to preserve tradition and give back to the community, especially during Tết.

• Accessibility: By keeping prices low, bánh chưng remains affordable for all, ensuring its cultural significance is not lost.

Rooted in Faith and Leadership

The tradition of making and sharing bánh chưng is deeply tied to Vietnamese values of faith and selflessness. Figures like St. John Vianney, who exemplify devotion and love, inspire the spirit behind this tradition. Just as parents and community leaders work tirelessly to nurture their families, the makers of bánh chưng pour their hearts into each cake, creating something far greater than a meal—it is a gift of love and connection.

Honoring the True Value of Bánh Chưng

While bánh chưng is sold at half its true value, its worth cannot be measured in dollars. It represents:

• The Hands of Many: Families and communities working together to preserve a piece of Vietnamese heritage.

• The Spirit of Generosity: Makers prioritize cultural preservation over profit, keeping bánh chưng accessible to all.

• A Labor of Love: Every cake is a testament to the dedication, skill, and love of those who create it.

A Call to Cherish and Support Tradition

As we enjoy bánh chưng, let us remember the immense labor and love behind it. Each bite is a reminder of the sacrifices and devotion of parents, grandparents, and community leaders, who keep this beautiful tradition alive. By appreciating and supporting bánh chưng, we honor the legacy of those who have come before us, ensuring that this cultural treasure continues to nourish hearts and souls for generations to come.

In the words of those who embody this tradition: “Bánh chưng is not just food—it is love wrapped in leaves, boiled in tradition, and served with pride.”

Categories
Community Vietnamese

A Small Piece of Vietnamese Culture Shines This Christmas at Louisville City Hall: A Story of Love, Purity, and Unity

This Christmas season, Louisville’s City Hall is adorned with a uniquely decorated Vietnamese Christmas Tree, a heartfelt representation of Vietnamese-American culture, history, and the unbreakable bond of love and care that transcends generations and borders. Organized by the Louisville Metro Office for Immigrant Affairs and members of the Saint John Vianney Vietnamese Catholic Church, the tree is a testament to the immigrant spirit of gratitude and giving back.

The decorations were brought to life through the efforts of Sister Phuong Nguyen, Sister Trinh Nguyen, and parish members Phuc Nguyen and Di Tran, who collaborated to create a visual celebration of Vietnam’s rich heritage intertwined with the warmth of American Christmas traditions. This initiative captures the essence of love and human connection, a message that resonates deeply during the holiday season.

A Tree Rooted in Culture and History

The Vietnamese Christmas Tree is more than just festive decoration; it is a symbol of heritage and unity. Key elements include:

• Di Tran’s Books: Over 20 books authored by Di Tran, including his latest release, Thanks: Elevating Everything Through Gratitude, serve as a representation of Vietnamese-American contributions in Louisville. Under the theme “Vietnamese Born, American Made,” the books highlight the resilience and achievements of immigrants who have bridged their cultural roots with their new home in the United States.

• Bánh Chưng and Bánh Tét: These traditional rice cakes, essential to Vietnamese Lunar New Year celebrations, symbolize family unity and gratitude. Their presence on the tree brings a taste of Vietnam’s 2,000-year-old culinary heritage to the heart of Louisville.

• Trống Đồng Đông Sơn (Bronze Drum): A replica of the ancient Dong Son bronze drum, dating back 2,700–3,000 years, serves as the centerpiece of the tree. The drum’s intricate designs narrate stories of Vietnam’s ancient civilization, symbolizing resilience and creativity. It ties together the historical narrative of Vietnamese culture with the achievements of the present-day Vietnamese-American community.

• Modern Ornaments: Western Christmas decorations, such as Santa figurines and red and green ribbons, blend seamlessly with traditional Vietnamese elements, symbolizing the community’s adaptation to American culture while preserving their heritage.

A Spirit of Giving: Fundraising with Love and Gratitude

This holiday season, the Saint John Vianney Church is also spearheading an extraordinary fundraising effort. Over the next two months, the church, led by Sisters Phuong Nguyen and Trinh Nguyen, aims to make 2,000–4,000 bánh chưng and bánh tét. These rice cakes will not only help raise funds to support the church but also play a vital role in preserving Vietnamese cultural traditions.

The effort has garnered immense support from the community. Di Tran, an author and active parish member, along with his wife Vy Truong, has donated 100 bags of sticky rice to kickstart the initiative. Other parishioners have contributed banana leaves and other essential ingredients, creating a collective spirit of love and generosity.

A Message of Love for Louisville, Kentucky, and the USA

The story of this tree and the fundraising efforts surrounding it exemplify the gratitude and love Vietnamese-Americans have for their new home. For many immigrants, Louisville represents opportunity, hope, and a place to nurture their culture while building a better future. Through these initiatives, the community expresses their love not only for Vietnam but also for the city of Louisville, the state of Kentucky, and the United States.

Di Tran’s newly released book, Thanks: Elevating Everything Through Gratitude, echoes this spirit. Available on Amazon, the book emphasizes the power of gratitude as a transformative force. Tran’s writing and his actions within the church demonstrate the values of giving, community, and cultural preservation.

Celebrating Faith, Family, and Community

This year’s Vietnamese Christmas Tree at City Hall stands as a powerful reminder of the beauty of diversity and the strength of cultural unity. It celebrates the journey of Vietnamese-Americans, from their ancient heritage to their integration into Louisville’s vibrant community. It embodies the love and care that fuels every act of generosity, from donating sticky rice to making thousands of bánh chưng and bánh tét.

As we gather this Christmas, let us thank God for the love that binds us all and for the opportunity to share in each other’s traditions. This tree is not just a decoration—it is a symbol of gratitude, unity, and the enduring spirit of the Vietnamese-American community.

Merry Christmas, Louisville, and may this season bring joy, love, and peace to all.

Categories
Community Corporation Real Estate Small Businesses Vietnamese Workforce Development

Elevating Lives Through Affordable Housing: Tran Family Properties’ Mission to Empower Communities

Tran Family Properties, LLC of Di Tran Enterprise and New American Business Association Inc (501c3) is more than a real estate development company—it’s a movement dedicated to elevating lives, fostering inclusivity, and creating sustainable communities. At the heart of its mission is a commitment to affordable housing that goes beyond simply providing homes. Tran Family Properties empowers renters by addressing real financial barriers while ensuring quality living spaces that inspire dignity and hope.

What is Affordable Housing?

Affordable housing is defined by law as housing that costs no more than 30% of a household’s gross income, including utilities. This ensures that families have enough financial flexibility to cover other essential expenses like food, healthcare, and transportation. Affordable housing relies on subsidies, tax credits, and policies to bridge the gap between market rates and what low- to moderate-income households can afford.

What is AMI (Area Median Income)?

AMI, or Area Median Income, is a metric used to determine household income levels in a specific geographic area. It is calculated annually by the U.S. Department of Housing and Urban Development (HUD). Households are categorized by income relative to AMI:

  • Extremely Low Income: At or below 30% of AMI.
  • Low Income: At or below 50% of AMI.
  • Moderate Income: At or below 80% of AMI.

For example, in Louisville, KY, the AMI for a family of four is $67,500 (2024). Programs like Section 8 Housing Choice Vouchers use these categories to determine eligibility and subsidy levels.

Affordable Housing: Equal Homes, Financial Support

Affordable housing isn’t about offering lower-quality homes; it’s about making housing accessible through subsidies and thoughtful financial planning. The homes are the same in quality and design, but subsidies—like Section 8 vouchers—bridge the financial gap, ensuring tenants can thrive without being overburdened by housing costs.

Tran Family Properties integrates affordability into its housing approach by aligning with AMI levels to ensure accessibility for families at various income brackets.

Understanding Rent Structure and Subsidies

AMI LevelAnnual Income Limit (Family of 4)Monthly Rent (including utilities)Tenant Pays (with Section 8)Section 8 Pays (estimated 70%)
30% AMI$20,250$506.25$152$354
50% AMI$33,750$843.75$253$590
80% AMI$54,000$1,350$405$945

This structure ensures that tenants pay an affordable portion of their income toward rent while federal subsidies, like Section 8 vouchers, cover the remainder. Section 8 vouchers make a critical difference for families by addressing affordability without compromising quality.

Elevating Tenants Beyond Housing

Tran Family Properties doesn’t stop at providing affordable housing. Its mission extends to empowering tenants with resources and support services that help them thrive, including:

  • Financial Literacy Programs: Helping tenants manage their budgets and build credit.
  • Job Training and Placement: Partnering with workforce development organizations to provide career support.
  • Community Engagement Initiatives: Creating a sense of pride and belonging among residents.

Tran Family Properties believes in fostering not just stability but also opportunity for everyone it serves.

The Importance of Collaboration

Tran Family Properties is dedicated to working with government agencies, nonprofits, and community leaders to address the growing need for affordable housing. This collaborative approach ensures that projects are tailored to meet real community needs while promoting long-term economic and social stability.

Affordable housing is about more than just a roof over one’s head—it’s about creating opportunities, stability, and hope for a better future. Tran Family Properties embodies this ethos, transforming lives and proving that when we elevate others, we all rise together.

How to Apply for Section 8 Assistance

If you or someone you know falls within the income categories listed above (30%, 50%, or 80% AMI), you may qualify for Section 8 Housing Choice Vouchers. These vouchers provide vital support to help make housing more affordable, covering up to 70% of the rent in most cases.

Why Apply?

Section 8 vouchers allow families, seniors, and individuals to live in safe, high-quality homes while paying an affordable portion of their income toward rent. With the support of these subsidies, you can secure housing stability and focus on building a brighter future for yourself and your family.

How to Apply

To apply for Section 8 in Louisville, KY, follow these steps:

  1. Visit the Louisville Metro Housing Authority (LMHA) website to check eligibility and availability.
  2. Submit an application online or in person when the waiting list is open.
  3. Provide all required documentation, such as proof of income, family size, and identification.

Apply Here: Louisville Metro Housing Authority – Section 8 Program Application

Note: The Section 8 waiting list in Louisville may be long due to high demand, so apply as soon as possible if you qualify. If you need assistance with the application process or determining eligibility, Tran Family Properties and its partners are here to help.

Together, let’s make affordable housing accessible to everyone who needs it. Don’t wait—take the first step toward secure, quality housing today!

Di Tran Enterprise: A One-Stop Shop for IT, Workforce Development, Business Development, Investment, and Real Estate Needs
Categories
Beauty Industries Community Corporation Leadership Development Real Estate Self-Improve Small Businesses Vietnamese

Louisville Business First’s 2024 Most Admired CEOs and Business Impact Awards: A Night of Inspiration and Gratitude

On Thursday, November 21, 2024, Louisville’s brightest business leaders gathered at the Galt House Hotel’s Archibald Cochran Room for a night of celebration at the 2024 Most Admired CEOs and Business Impact Awards, hosted by Louisville Business First. Among the honorees was Di Tran, CEO of Louisville Beauty Academy, whose journey and heartfelt gratitude speech captured the essence of the American Dream.

A Moment of Honor and Reflection

Di Tran, joined by his wife Vy Truong, his esteemed mentors including Ray Brundige, Clark Cox, Rick Dye, and his school director Crystal Beeler, expressed deep appreciation for the recognition. Sharing the spotlight with some of Louisville’s most influential leaders, Di Tran humbly thanked Louisville Business First for elevating businesses across the city, including his own series of small businesses that have made a significant economic impact.

Di Tran’s Speech: “Vietnamese Born, American Made”

In his acceptance speech, Di Tran reflected on his inspiring journey:

*”I am Vietnamese Born, American Made. It is all God, and the United States of America is the number one country on Earth. Louisville City and Kentucky State are the most beautiful places for me. I came here in 1995 with zero English, sponsored by Catholic Charities. My ESL teacher taught me the language—can you understand me now? Thanks to them, I stand before you today.

Being honored alongside the President of the University of Louisville is surreal because UofL made me a computer engineer with a bachelor’s and master’s degree. Sullivan University gave me PhD-level education. Each of you, one way or another, has had a hand in shaping me into who I am today. That’s why I call the United States number one—because of the love and opportunities it gives to people like me.”*

A Legacy of Impact

Di Tran didn’t stop there. He turned the spotlight to his business, Louisville Beauty Academy, which he credits as a significant force for workforce development in the city:

“With our school director, Crystal Beeler—whom I call the Most Admired School Director—we have lifted over 1,000 lives, transforming them into licensed beauty professionals. Many of these graduates now own salons worth more than half a million dollars, contributing between $20 million to $50 million in annual economic impact. And we are just getting started.”

A Grateful Heart

Di Tran closed his speech by thanking his mentors, his wife, and Louisville Business First for the honor of being among such great leaders. He emphasized his gratitude to the USA and God, the foundations of his success.

The event was not just a celebration of achievements but a testament to the resilience, determination, and community spirit that make Louisville and the United States a beacon of opportunity and progress.

Congratulations to All Honorees

Di Tran shares this prestigious recognition with an incredible group of leaders, including Melisa Adkins (UofL Health), Summer Auerbach (Rainbow Blossom Inc.), and many others who continue to inspire and elevate Louisville’s business community.

Here’s to another year of innovation, leadership, and impact in Louisville!

Louisville Beauty Academy continues its mission of transforming lives through beauty education. To learn more or enroll, visit www.LouisvilleBeautyAcademy.net or text 502-625-5531.

REFERENCES

https://www.bizjournals.com/louisville/c/get-to-know-our-2024-most-admired-ceos.html

https://www.bizjournals.com/louisville/c/get-to-know-our-2024-most-admired-ceos/30283/di-tran.html

https://www.bizjournals.com/louisville/news/2024/10/03/announcing-here-are-lbfs-most-admired-ceos-honoree.html

https://www.bizjournals.com/louisville/event/169496/2024/most-admired-ceosbusiness-impact-awards

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Categories
Community Workforce Development

CEO Roundtable Event Highlights: Navigating Economic Uncertainty with Local Leaders

Louisville Business First hosted its 3rd annual CEO Roundtable, offering valuable insights on the economic landscape from local business leaders. Di Tran, a multi-business owner, was among the attendees, captivated by the diverse perspectives on pressing challenges faced by businesses today. The event included panelists Cindy Collier, President and CEO of Mister P Express; Stacy Griggs, CEO of El Toro; Chris Ratterman, CEO of Shady Rays; and Thad Solomon, President and CEO of Steel Technologies LLC.

Key Discussion Points

1. Workforce Shortages and Vocational Education:
Panelists unanimously highlighted the difficulty in finding skilled workers—a challenge exacerbated by a national focus on college degrees at the expense of vocational training. Cindy Collier illustrated the potential in vocational paths, noting that truck drivers at her company can earn up to $150,000 annually without needing a college degree.

2. Inflation and Rising Costs:
All leaders expressed concern about inflation, especially its impact on fuel prices, which significantly affects operational costs in transportation. Collier emphasized that rising gas prices add considerable strain on her company’s financials.

3. Resilient Business Models and Financial Stability:
Di Tran was particularly impressed by Cindy Collier’s story of her father founding Mister P Express over 30 years ago. She shared how the company has thrived by operating with minimal debt, buying property and equipment outright, and maintaining lean operations. This debt-free model proved crucial for survival during the pandemic, offering financial flexibility amidst widespread economic uncertainty.

4. New Administration and Inflation Measures:
While the panel remained cautiously optimistic about the incoming administration’s approach to managing inflation, the CEOs collectively acknowledged the need for policy measures to control costs and support business growth.

5. The Role of AI and Innovation:
While AI is anticipated to impact many sectors, the panelists noted that human-to-human interactions remain essential in their industries, where personal relationships drive business. Innovation, they affirmed, should be embedded in company culture rather than isolated to a department.

This event underscored the challenges and resilience of local businesses as they adapt to economic shifts, maintain essential workforce relationships, and explore innovative yet grounded approaches for sustainable growth.

Categories
Community Small Businesses Vietnamese Workforce Development

Empathy in Action: Di Tran’s Admiration for Whitney Austin and the Shared Burden of Change

In a world often marked by division, there are individuals who rise above, driven by empathy and resilience to make a difference. Di Tran and Whitney Austin are two of these individuals—though their paths have not formally crossed in collaboration, they share a profound understanding of the weight that comes with caring for those affected by hardship.

Whitney Austin’s journey is both inspiring and sobering. After surviving twelve gunshots in a mass shooting, Whitney could have chosen to quietly heal. Instead, she took on the monumental task of advocating for responsible gun ownership and safety through her nonprofit, WhitneyStrong. Her work to reduce gun violence comes with an emotional weight, as she stands alongside victims and families whose lives have been forever changed. Every day, she carries the voices and stories of those affected by gun violence, a responsibility that can be heavy yet fuels her mission.

Di Tran, a Vietnamese immigrant and serial business owner in Louisville, felt a connection to Whitney’s story the moment he heard it. Although they are not yet collaborators, he respects her deeply. His journey began in a mud hut in rural Vietnam, and despite humble beginnings, he has worked to build multiple businesses, including ventures in affordable housing, that provide essential services and job opportunities. Di empathizes not only with those affected by gun violence but also with the homeless and underserved, individuals whose hardships echo the poverty he once knew.

When Di met Whitney at a Rotary Club event in Louisville, he took the opportunity to thank her personally. He recognized the toll her work must take, not just as an advocate but as a survivor carrying the collective pain of those impacted by gun violence. Di’s own experiences with armed threats in his businesses have shown him the pervasive fear and loss that accompanies such incidents. Like Whitney, he understands that empathy for others can sometimes be a heavy burden, yet it’s one that both feel compelled to bear.

In their own ways, Di and Whitney each strive to lift up their communities—Whitney through her advocacy for safer neighborhoods, and Di through his mission to create affordable housing and employment opportunities. Both understand that change doesn’t come without sacrifice and that the responsibility of standing alongside the vulnerable can be weighty. Yet, they also share the belief that such empathy-driven work is essential for creating a better world.

Their meeting serves as a reminder of the strength found in shared empathy and the potential for leaders to inspire one another. Though they have yet to work together, Di Tran’s admiration for Whitney Austin is a testament to the power of resilience, empathy, and purpose. Together, they embody the Rotary Club’s spirit of service, reminding us all that true change begins when we dare to carry the weight of others’ struggles—and refuse to put it down.

Categories
Beauty Industries Community Corporation Small Businesses Workforce Development

Rotary Club of Louisville Welcomes Back Soozie Eastman: Louisville’s Film Industry Rises with Big Incentives and Bigger Opportunities

Louisville, KY – October 31, 2024

The Rotary Club of Louisville proudly welcomed back Soozie Eastman, President of 502 Film and Louisville’s Film Commissioner, for a dynamic update on the rapid growth and profitability of Louisville’s film industry. Eastman’s return marked a momentous opportunity for the Rotary Club and the Louisville community to gain exclusive insights into why Louisville has emerged as one of the most profitable and promising locations for film, art, and music production in the United States.

With state-backed incentives among the highest in the nation, Louisville is drawing Hollywood-level productions to its unique urban and rural landscapes. Kentucky offers filmmakers up to 30% tax credits, placing Louisville and Kentucky at the top of the list for film production incentives in the country. Eastman emphasized that these substantial incentives make producing in Louisville not only attractive but also financially beneficial. Filmmakers can lower production costs significantly while utilizing state-of-the-art facilities and skilled local crews, giving them a competitive edge in both budget and quality.

In addition to tax incentives, Louisville’s collaborative and supportive creative ecosystem plays a crucial role in attracting both national and international projects. From the burgeoning 502 Film team to partnerships with Louisville Tourism and Metro Louisville, Eastman has built a robust network that nurtures local talent while welcoming seasoned industry professionals from around the world. The city’s dedication to growing its film infrastructure, including soundstages, editing suites, and post-production facilities, means that Louisville is becoming a full-service hub for creative projects.

The art and music scenes in Louisville are also thriving, contributing to the city’s allure for creative industries. Louisville’s unique blend of Southern charm and urban sophistication, combined with a diverse cultural heritage, provides filmmakers and artists with unparalleled settings for their stories. This fusion is drawing interest from creatives who see the potential of Louisville as a blank canvas, ready for cinematic exploration.

Di Tran, a Vietnamese American entrepreneur and community advocate, attended the event and was struck by the alignment of Eastman’s vision with his own mission to elevate Louisville. “The energy in the room was electric,” Tran shared. “Seeing Soozie’s passion for not just filmmaking but for Louisville itself was inspiring. Louisville is truly emerging as a city of opportunity, and the arts are fueling that transformation.” Tran, who is deeply committed to workforce development and economic equality in Louisville, resonated with Eastman’s focus on growing local talent and creating high-value jobs within the film and arts industries.

As Eastman explained, the economic impact of film and art production goes beyond the initial production budgets. These projects create a ripple effect that benefits local businesses, from hospitality to construction. Film crews require accommodation, catering, transportation, and more, providing a direct economic boost to the city. Additionally, with an established film industry, Louisville is seeing a rise in workforce development initiatives to support new jobs in the creative sector. The city is building a talent pipeline, offering opportunities for Kentuckians to break into the industry through training programs, internships, and partnerships with local colleges.

The Rotary Club of Louisville’s dedication to bringing back influential speakers like Soozie Eastman demonstrates its commitment to providing members with valuable updates on Louisville’s progress and economic opportunities. Events like these are instrumental in uniting local leaders, business owners, and advocates who are all working towards making Louisville a premier destination for film and art. By hosting such thought-provoking sessions, the Rotary Club plays a pivotal role in fostering a vibrant community spirit and sparking inspiration across diverse sectors.

Thank you, Rotary Club of Louisville, for your unwavering commitment to highlighting the city’s progress and inviting leaders like Soozie Eastman who share actionable insights and inspire community-driven growth. Louisville’s potential as a top film destination is clear, and with organizations like the Rotary Club championing these causes, the city is poised for a future that shines both on and off the screen.

Categories
Community Workforce Development

Building Value-Driven Relationships: The Key to Success and Fulfillment

In a world that often prizes speed and efficiency, genuine human connection can seem like a lost art. But for Di Tran, an entrepreneur, author, and community leader based in Louisville, Kentucky, the power of building authentic, value-driven relationships has been nothing short of transformative. Born in rural Vietnam, Di’s journey from a shy child who struggled with public speaking to a successful business leader and advocate for service-oriented relationships offers inspiration to anyone seeking deeper connections in both life and business.

From Shy Beginnings to Community Leadership

Di Tran’s early years in Vietnam were shaped by a profound sense of introversion. Public speaking was daunting, and even the idea of reaching out to people could feel overwhelming. But his keen ability to observe and learn from the world around him became one of his greatest strengths. This quiet attentiveness helped him develop a deep understanding of people, a skill he would later realize was invaluable.

After immigrating to the United States, Di’s journey wasn’t always easy. Learning a new language and adjusting to an entirely different culture came with its own set of challenges. Yet, his commitment to self-improvement and his openness to learning allowed him to embrace these changes. As he progressed through his career, Di gradually began to find his voice. Guided by mentors who encouraged him to develop his communication skills, he discovered that building meaningful connections went beyond simply speaking or listening; it required a willingness to truly understand and resonate with others on a human level.

The Importance of Adding Value First

For Di, genuine relationships begin with the intention to add value. He believes that meaningful connections are not about transactions or what one can get from others but about what one can give. This approach resonates strongly with his work in Louisville, where he emphasizes community support and aims to foster a culture where people elevate each other. His philosophy aligns with the wisdom shared by his mentors: “Speak to be understood,” and, “Resonate with people on a human level.” These guiding principles have shaped not only his business practices but also his approach to life.

Di’s work as a community leader and entrepreneur is grounded in these ideals. As the founder of several successful businesses, he has built a reputation for putting service at the heart of every venture. Whether mentoring emerging professionals, collaborating on community projects, or simply offering guidance, Di strives to ensure that each interaction leaves a positive impact. His experience has taught him that when we prioritize adding value to others’ lives, the rewards—both personal and professional—come naturally.

Navigating Cultural Differences and Embracing Diversity

One of the most compelling aspects of Di Tran’s journey is his commitment to bridging cultural divides. In Louisville, he has become a part of diverse networks, contributing his unique perspective as a Vietnamese immigrant. Di’s experiences have shown him that cultural differences should be embraced, as they enrich the perspectives we bring to our communities. He often reflects on the advice of his mentors, who encouraged him to acknowledge and celebrate his heritage while also adapting his communication style to connect with a broad audience.

In his interactions, Di demonstrates a deep respect for the backgrounds and values of others. He believes that the best relationships are those where individuals are not only accepted for who they are but are also encouraged to grow. For Di, authenticity and humility are essential, and he emphasizes that true influence comes from understanding and connecting with people at the soul level.

Finding Success Through Servant Leadership

At the heart of Di’s approach is servant leadership. Inspired by teachings that emphasize humility and service—particularly the example of Jesus washing his disciples’ feet—Di sees leadership as an opportunity to uplift others. In both business and personal life, he encourages others to embrace a “value add” mentality, believing that our purpose is to support one another. This perspective fosters collaboration, unity, and a sense of shared responsibility within his community.

By focusing on adding value rather than seeking personal gain, Di has found a sense of fulfillment and purpose. His journey is a reminder that real success is measured not by titles or accolades but by the impact one has on others. This approach not only strengthens his connections but also allows him to create an environment where people feel supported, valued, and understood.

Explore Di Tran’s Journey in His New Book

Di Tran’s story, insights, and experiences are now available in his newly published book, Resonate with Purpose: Building Lasting, Community-Driven Connections in Louisville and Beyond. In it, Di offers readers a guide to developing value-driven relationships, building confidence in public speaking, and making meaningful connections that go beyond surface-level interactions. Drawing from his own transformation and the lessons imparted by his mentors, this book is a valuable resource for anyone seeking to build authentic, lasting connections.

Resonate with Purpose is now available on Amazon: https://www.amazon.com/dp/B0DKTS3MS5

For those looking to deepen their relationships and cultivate a network that supports growth, service, and unity, Di Tran’s book is an inspiring and practical guide. His journey exemplifies the power of human connection and the impact that each of us can have when we choose to resonate with others on a purpose-driven, human level.

Categories
Community Small Businesses Vietnamese

Celebrating the Vietnamese Contribution to the Catholic Church in the U.S.: A Legacy of Faith, Love, and Service

The Vietnamese-American Catholic community has emerged as a vibrant and essential part of the Church in the United States, contributing significantly to its spiritual, cultural, and social fabric. With deep roots in faith, love, and service, this community not only carries forward its rich heritage from Vietnam but also integrates into the American Church, enriching it with unique perspectives and values.

The Growing Influence of Vietnamese Clergy

One of the most notable contributions of Vietnamese Catholics to the U.S. Church is their increasing presence in the clergy. Around 3-5% of new priests ordained annually in the United States are of Vietnamese descent, reflecting the strength and vitality of this community in fostering vocations. As of 2024, there are 3 to 5 Vietnamese bishops actively serving in the U.S., including prominent leaders like Bishop John Nhan Tran, auxiliary bishop of the Archdiocese of Atlanta​

Wikipedia

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Georgia Bulletin. These clergy members, many of whom fled Vietnam as refugees, embody the resilience and faith that define their heritage.

Their story is a testament to perseverance. After the Vietnam War, many families, like Bishop Tran’s, fled their homeland to preserve their freedom of faith. They carried with them not only their Catholic devotion but also their strong cultural values of family, community, and service. Today, Vietnamese-American priests, deacons, and bishops serve communities across the U.S., bringing their pastoral care and deep spirituality to parishes, schools, and charitable organizations.

Carrying the Culture of Love and Service from Vietnam

At the heart of Vietnamese culture is the emphasis on love, family, and service—values that align closely with Catholic teachings. For Vietnamese Catholics, the family is the first church, where devotion to God, care for one another, and mutual support are nurtured. These values have been carried across the ocean to the United States, where Vietnamese families continue to be strong pillars of the Church, often fostering vocations within their homes.

Vietnamese Catholics maintain their traditions and devotion through active participation in parish life, especially in communities with large Vietnamese populations. Many Vietnamese parishes, such as Holy Vietnamese Martyrs Church in Norcross, Georgia, and Our Lady of Vietnam Church in Riverdale, are cultural and spiritual hubs where the faithful gather to celebrate their heritage through the sacraments, religious festivals, and social events​

Georgia Bulletin

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These communities also emphasize service, both within the Church and in broader society. Whether through volunteering at parish activities, organizing outreach programs for the poor, or helping new immigrants, the Vietnamese Catholic community exemplifies the Christian call to love and serve others.

A Legacy of Faith that Bridges Generations

One of the most beautiful aspects of Vietnamese Catholics in the U.S. is their ability to pass on their faith and cultural heritage to future generations. Despite the challenges of integrating into a new country, Vietnamese families have succeeded in preserving their language, customs, and Catholic faith. Vietnamese youth are often actively involved in church life, with many joining youth groups, altar serving, and participating in religious education.

This intergenerational transmission of faith is crucial as it ensures that Vietnamese traditions and Catholic values continue to thrive in the U.S. The Vietnamese-American Catholic experience is a story of resilience, adaptation, and faith. By integrating into American society while maintaining their unique identity, Vietnamese Catholics have created a legacy that strengthens both the Church and the wider community.

Conclusion

The Vietnamese Catholic community in the United States is a powerful testament to the enduring values of faith, love, and service. As more Vietnamese priests and bishops continue to be ordained, their influence and contributions will undoubtedly shape the future of the U.S. Catholic Church for generations to come. Through their unwavering faith and dedication to service, the Vietnamese Catholic community honors its cultural roots while enriching the Church with its deep spirituality and commitment to others.

May we celebrate their contributions, honor their faith journey, and continue to support their vibrant presence in our Church and society.

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