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Books Real Estate Self-Improve Small Businesses Vietnamese

From the Book “Little CFO: What is Finance and What is Investing” – Letter To My sons

Dear Jayden, Skylar, and Dylan,

Every time you come to me, asking about work, about making money, or about how you can help Mom and Dad, my heart overflows with pride. It’s beyond beautiful to see you voluntarily hand me the money you’ve saved, offering to pay for groceries or the toys you’ve bought yourselves. Sons, your generosity and thoughtfulness are gifts to me and your mom that go far beyond words. I am incredibly proud of the young men you’re becoming.

But pride isn’t the only thing I feel. What I look forward to, what I dream of for you, is something far greater. I want you to understand what money really is and, even more importantly, what it isn’t. I want you to understand the values behind money, the purpose of trading value, and the immense power of creating and investing in value. There is a difference between making money and creating wealth—and this book is my way of explaining that difference to you and to all children like you who dream of contributing and helping their families, of being more, doing more, and adding more to this world.

Let me take you back to where it all began for your mom and me. Sons, your dad was born in a small mud hut in Phương Lâm, Đồng Nai, Vietnam. Our family was poor, so poor that we measured success by whether we had enough rice to eat for the day. Yet, even in that mud hut, surrounded by the struggles of survival, I witnessed something remarkable. Your grandparents—my parents—found ways to rise above poverty. Your grandmother, whom you know as a loving and wise woman, became one of the top wholesalers of fertilizer in the area. She wasn’t just a trader; she was known for her fairness, her hard work, and her ability to build relationships in the Phương Lâm market. She didn’t have much money at first, but she understood value: how to create it, how to trade it, and how to scale it. This understanding changed everything.

When we came to the United States, we left all of that behind. We arrived with just $400 in our pockets, seven people squeezed into a tiny 500-square-foot apartment at Americana Apartments. We started over. Your mom and I worked tirelessly, your grandparents did everything they could, and slowly, step by step, we built a new life. From that tiny apartment, we moved on to owning homes, businesses, and degrees. We climbed corporate ladders, started small businesses, and even entered the world of politics and community service. Today, your mom is running a business in healthcare, helping people at Kentucky Pharmacy, while I work to build businesses, write books, and create opportunities for others.

Do you know what made all of this possible? It wasn’t just money. Money is simply a tool, a currency that moves value from one person to another. What made it all possible was understanding value itself. Sons, this is what I want you to learn. Money is not the goal. Money is like the blood in your body—it’s necessary for life, but it’s not the purpose of life. The goal has always been to create value, to trade value, and to multiply value in ways that serve others and make the world a better place. The more you understand how to create and trade value, and the more you can do this at scale, the wealthier you will become—not just financially but in every aspect of your life.

I see something in you, sons, that many adults haven’t yet discovered. When you say, “I want to work,” “I want to make money to help,” “I want to contribute,” or “I want to add value,” you’re expressing one of the most valuable traits anyone can have: the desire to create and serve. This initiative, this self-drive, is more precious than gold. It’s not about how old you are; it’s about the habits you build, the mentality you develop, and the actions you take. You already have this gift, sons. And this book is my way of nurturing that gift in you and in all children who share your curiosity and determination.

I don’t just want you to read this book. I want this book to be the foundation, the starting point, for a lifetime of learning and growth. I’ve written it in a way that’s simple enough for you to understand now, but deep enough that you can revisit it as you grow older and discover new layers of meaning. My hope is that it will give you the knowledge and tools to become leaders—leaders of yourselves, of your families, and of your communities.

So let’s talk about the mindset I want you to carry with you: the mindset of value creation, value trading, and value investment. It sounds complicated, but it’s not. Let me break it down for you.

  • Value Creation is about using your skills, knowledge, and time to make something that helps others. For example, when you help Mom by cleaning up the house, you’re creating value because you’re making our home a better place to live. When I write books or start businesses, I’m creating value by sharing ideas or providing jobs.
  • Value Trading is when you exchange something of value for something else. This is where money often comes in. For example, if you save up your allowance and buy a toy, you’re trading the money you earned for something you want. But trading isn’t just about money. When you help a friend with homework, you’re trading your time and knowledge for the satisfaction of helping someone.
  • Value Investing is about putting your resources into something that will grow over time. This could mean saving your money in a piggy bank, or it could mean spending time learning a new skill that will make you even more valuable in the future.

Sons, the more you understand these three concepts and practice them, the more successful you will be. And by success, I don’t just mean money. I mean living a life filled with purpose, contribution, and fulfillment.

Let me share something important about where your mom and I came from. In Vietnam, life was about survival. Every meal, every roof over our heads, every opportunity to go to school—we had to fight for these things. When we came to America, we realized that this country offers something extraordinary: the chance to dream bigger. But dreams don’t just happen. They require hard work, learning, and a commitment to creating and sharing value with others. That’s what I want for you. I want you to dream big, work hard, and build something meaningful—not just for yourselves but for the people around you.

Sons, you’ve already shown me that you have what it takes. Every time you hand me your savings, not because I ask for it but because you want to contribute, you’re showing me that you understand something many adults struggle with. You understand that money is not about hoarding or spending selfishly; it’s about helping, sharing, and building something greater than yourself. This mindset is your greatest asset, and it’s something I want to nurture in you.

This book is not just for you. It’s for all the children out there who look at their parents and say, “I want to help.” It’s for all the kids who are curious about how money works, who want to make a difference in their families, their communities, and the world. And it’s for the parents and teachers who want to guide these children but don’t always know where to start.

In this book, we’ll talk about what money is and isn’t, how to earn it, save it, and spend it wisely. We’ll explore the difference between trading value and creating value, and we’ll learn about investing—not just in money but in yourself and the people around you. I’ll share lessons from our family’s journey, from the mud hut in Phương Lâm to the life we’ve built in America, and I’ll show you how these lessons can apply to your life, no matter where you are or where you want to go.

Sons, my greatest hope for you is not that you become rich, though I believe you will be if you follow these principles. My hope is that you become people of value. People who create, who contribute, who lead with kindness and wisdom. People who understand that money is just a tool, but value—the ability to help others and make the world better—is the true measure of wealth.

Jayden, Skylar, Dylan—this book is my gift to you. It’s my way of passing on everything I’ve learned so far and everything I hope you will build upon. Read it, question it, and use it as a foundation to grow. And remember, your mom and I are always here to support you every step of the way.

With all my love and pride,
Dad

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Books Drop the FEAR and Focus on the FAITH Drop the ME and focus on the OTHERS Early Childhood Education Guiding Lights: A Journey of Courage, Compassion and Faith Health Immigration Information Technology Leadership Development Self-Improve Small Businesses Vietnamese Workforce Development

A Heartfelt Letter to My Sons: Jayden, Skylar, Dylan – From the Book Be a DICK, Son: Nail Down Responsibility, Fail Forward, and Protect What Matters by Di Tran

INTRODUCTION: A Letter to My Sons: Jayden, Skylar, and Dylan

My dear sons,

As I sit down to write this letter, I am overwhelmed with gratitude for the blessing of being your father. Jayden, you are 10. Skylar, you are 9. Dylan, you are 7. You are still young, but I already see glimpses of the strong, purposeful men you will become. This letter is not just for the three of you, but for all sons, young and old, who are navigating their journey to manhood.

You are growing up in a time of extraordinary convenience, where technology brings the world to your fingertips. With a click, you can connect to your family, learn about the world, and have your needs delivered almost instantly. Yet, I want you to remember this: being a man is not about convenience. It is about character. It is about responsibility. It is about stepping into your purpose and living with strength, integrity, and kindness.

Email DiTranLLC@gmail.com for the Vietnamese translated PDF copy of this book

Be Present, Be Strong

The world you are growing up in moves at an incredible pace. Everyone is chasing something—scrolling through screens, rushing through moments, searching for what’s next. But, my sons, to be a man is to stand firm and be grounded in who you are. True strength lies in knowing how to stay still within yourself, even when the world pulls you in a thousand directions.

No matter what life throws at you, rise to the occasion. Tell yourself: “I am stronger than this.”

Every morning and every night, we pray together:
“Thank you, God, for I am alive, I am strong, I am confident, I am a winner. I give 100% in all situations, in all conditions, in all environments, and in everything I do. I commit to adding value to myself, to others, and to the world.”

This prayer is more than words—it is a declaration of who we are. Remember, sons, your only competition is yourself from yesterday. Compare yourself to who you were, not to others. Strive to grow stronger, wiser, and more compassionate every day.


Actions Over Words

Let me share one of life’s most important lessons: It is always about actions, not opinions. It is always about creation, not description. Talking about what you will do means nothing unless you take steps to make it happen.

Invest in yourself—your mind, your body, and your soul. When you do this, you become an asset to your family, your community, and the world. Only when you have strengthened yourself can you truly add value to others.

Your mother and I work tirelessly every day—not because we must, but because we love to create, build, and grow. We start new businesses, solve problems, and interact with countless people daily. But it’s not just about work. It’s about purpose. And you, too, must live with purpose.

At your age, your “business” is your homework, your chores, your relationships, and your personal growth. Every time you make your bed, wash your dishes, help someone, or learn something new, you are laying the foundation for the man you will become. Every action matters, no matter how small.


Rise Through Responsibility

To “man up” does not mean pretending to be tough or invulnerable. It means taking ownership of your responsibilities. When life hands you challenges, don’t avoid them. Face them and say: “Let’s get to work.” Start small. Tackle one thing at a time. The best way to rise is to begin.

Every small act of responsibility—whether it’s doing your chores, showing gratitude, or saying “I’ll handle it”—builds a stronger version of yourself. And remember, sons, you are not competing with anyone else. You are only competing with who you were yesterday.


Love Imperfection and Fail Fast

Sons, imperfection is a gift. Failure is not something to fear—it is something to embrace. Your mother and I have failed more times than we can count. But each failure brought us closer to success.

Fail fast, and fail forward. Each failure teaches you something new. Each stumble is a step toward growth. The only true failure is to stop trying.


Be Grateful and Give Your All

Gratitude is one of the most powerful forces in the world. Every morning when you wake up and every night before you sleep, look up and say: “Thank you, God.” Thank Him for the day, for your family, for your health, and for the chance to give your all.

When you live with gratitude, you approach every moment, task, and challenge with your best attitude. And that is all anyone can ask of you: to give your all, every single time.


Protect What Matters

As men, we take risks. We step into the unknown. But in doing so, we must also protect what matters most—our core.

Your core is your spirit, health, and purpose:

  • Your spirit is your connection to God, your faith, and your values. Protect it by surrounding yourself with positivity and rejecting negativity.
  • Your health is your body and mind. Treat them with respect. Eat well, stay active, and keep your thoughts focused.
  • Your purpose is your “why.” It is the reason you wake up every day. Protect it fiercely and let it guide your decisions.

Take risks for the right reasons, but never compromise your core.


Simply Be

Being a man is not about doing more. It’s about being. Be present. Be strong. Be grateful. Be grounded in your purpose and values. In your hardest moments, when the world feels like it’s falling apart, your presence and positivity will be the greatest gift you can offer.


Our Prayer and Promise

Sons, as we pray together, we ask God to guide us, to strengthen us, and to remind us of who we are:
“Thank you, God, for I am alive, I am strong, I am confident, I am a winner. I give 100% in all situations, in all conditions, in all environments, and in everything I do.”

This prayer is not just words. It is our promise. To live fully. To work hard. To love deeply. To rise every day and strive to be better than the day before.


Rise, Sons

Jayden, Skylar, Dylan—rise to every occasion. Rise above every challenge. Rise to become the men God created you to be. Accept imperfection. Embrace failure. Keep moving forward. Be strong, but be kind. Be courageous, but be humble. Be everything you already are—and more.

You are my sons, and I am endlessly proud of you—not for what you’ve done, but for who you are and who you are becoming. You don’t need to compare yourself to anyone else. You are enough. You are loved. You are capable of greatness.

Rise. Act. Thank God for every moment. And always protect your core.

With love beyond words,
Your Dad,
Di Tran

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Community Corporation Leadership Development Small Businesses

Dr. Ty Handy and Di Tran: Elevating Underserved Communities Through Education and Opportunity

Jefferson Community and Technical College (JCTC) continues to shine as a beacon of opportunity and empowerment in Louisville, particularly for underserved populations, including immigrants, refugees, and other underrepresented groups. Under the leadership of Dr. Ty Handy, JCTC has positioned itself as a transformative force in education, workforce development, and community revitalization.

Recently, Dr. Handy announced the Jefferson Rising initiative, a $90+ million downtown campus project designed to modernize the college’s facilities and enhance its ability to serve diverse populations. This project is more than a physical upgrade—it reflects a deep commitment to supporting students from all walks of life, including single parents, first-generation college students, adult learners, and individuals reentering education after years in the workforce.

Dr. Handy highlighted a unique aspect of JCTC’s student population: many are immigrants and refugees who speak over 80 different languages. These students often spend the entire day on campus, dropped off by their families in the morning and picked up at night. The new campus is thoughtfully designed to accommodate their needs, providing accessible resources and a welcoming environment that fosters success.

Di Tran, the President of Louisville Beauty Academy and Founder of Di Tran University, has long been a supporter of JCTC’s mission. As an immigrant himself, Tran has experienced firsthand the challenges and opportunities that come with building a life in a new country. He credits institutions like JCTC for helping individuals like him and his family find pathways to education and economic stability.

Tran has expressed deep appreciation for JCTC’s role in uplifting Louisville’s underserved populations. “JCTC is more than a college—it is a lifeline for so many in our community,” Tran has said. He points to the remarkable academic achievements of immigrant and refugee students, who often outperform their native-born peers, as evidence of their resilience and determination.

The Jefferson Rising project represents a bold vision for the future. It will include state-of-the-art science labs, outdoor recreation spaces, and community-oriented amenities like retail areas. Beyond its educational mission, the project aims to beautify downtown Louisville and contribute to its revitalization, making it a hub of innovation and inclusivity.

Both Dr. Handy and Tran share a commitment to empowering underserved communities through education. JCTC’s efforts complement Tran’s work at Louisville Beauty Academy, where he provides opportunities for immigrants and other underrepresented groups to gain skills and build meaningful careers.

The collaboration between leaders like Handy and Tran underscores the importance of investing in education as a tool for social and economic progress. Through programs that serve immigrants, refugees, single parents, and adult learners, JCTC is creating a legacy of inclusion that will benefit Louisville for generations to come.

As Louisville continues to grow, institutions like JCTC and leaders like Dr. Ty Handy and Di Tran exemplify how education can transform lives and communities. Their shared vision ensures that no one is left behind and that Louisville remains a city of opportunity for all.

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Information Technology Leadership Development Small Businesses Workforce Development

Louisville, KY: Di Tran and Kentucky State Secretary of Economic Development Jeff Noel Kick Off a Beautiful Start to 2025

Today, Louisville took center stage at the Venture Connectors Luncheon, hosted by Amplify and led by the remarkable Larry Berger. Among the esteemed attendees were entrepreneur and community leader Di Tran and Secretary Jeff Noel, marking a perfect way to begin 2025. This meeting highlighted the shared vision of elevating Louisville and the Commonwealth of Kentucky, emphasizing collaboration, innovation, and the boundless opportunities that lie ahead.

The theme of the event, “Louisville is Beautiful, and Kentucky is Full of Opportunity,” resonated deeply with every participant. It set the tone for a year focused on unity and growth. As Di Tran passionately stated, “We might think differently, but if we act in ways that divide us or detract from our shared growth, we’re not serving our community or ourselves. Together, we win.”

A Vision for Kentucky

Secretary Jeff Noel’s leadership was front and center, inspiring the audience with his insights on Kentucky’s vast potential. His work with programs like the Kentucky Product Development Initiative (KPDI) and SBIR/STTR Matching Funds showcased how innovation, economic development, and community empowerment can drive the state forward. These grants and initiatives represent a significant opportunity to lift Louisville and Kentucky to new heights.

Di Tran, a refugee turned entrepreneur and leader, shared his personal journey and commitment to fostering growth in Louisville’s immigrant and refugee communities. For Tran, Louisville is not just a city but a home built on love, resilience, and boundless opportunity. “The USA is the greatest country on earth, and Louisville, KY, is a beautiful home. We can all lift our community in our own way, and together we will win.”

Uniting for a Common Purpose

The event also celebrated the visionary leadership of Governor Andy Beshear and Mayor Craig Greenberg, who have consistently championed unity and economic development in Kentucky. The message was clear: Kentucky and Louisville are stronger when we come together, leveraging diverse perspectives and collaborating to secure grants and federal support for local initiatives.

For Di Tran, this moment was not just about financial growth—it was about fostering a sense of shared purpose. His work in building businesses and providing opportunities for others underscores the importance of adding value to every life touched.

Starting 2025 Strong

The luncheon, held at the Kentucky Science Center, a hub of innovation and inspiration, was the perfect venue to set the tone for the year. The gathering of leaders, entrepreneurs, and community builders reaffirmed a collective commitment to making Louisville and Kentucky stronger, more innovative, and more unified than ever before.

The synergy between Secretary Jeff Noel, Di Tran, and other leaders in attendance reflects the essence of Kentucky’s mission: to create a thriving future where everyone plays a role in elevating the community. As Di Tran emphasized, “If it’s not about lifting Kentucky and Louisville, we’re doing it wrong.”

Here’s to 2025—a year of love, collaboration, and growth. Together, we will make Louisville and Kentucky shine brighter than ever.

Categories
Community Corporation Real Estate Small Businesses Vietnamese Workforce Development

Elevating Lives Through Affordable Housing: Tran Family Properties’ Mission to Empower Communities

Tran Family Properties, LLC of Di Tran Enterprise and New American Business Association Inc (501c3) is more than a real estate development company—it’s a movement dedicated to elevating lives, fostering inclusivity, and creating sustainable communities. At the heart of its mission is a commitment to affordable housing that goes beyond simply providing homes. Tran Family Properties empowers renters by addressing real financial barriers while ensuring quality living spaces that inspire dignity and hope.

What is Affordable Housing?

Affordable housing is defined by law as housing that costs no more than 30% of a household’s gross income, including utilities. This ensures that families have enough financial flexibility to cover other essential expenses like food, healthcare, and transportation. Affordable housing relies on subsidies, tax credits, and policies to bridge the gap between market rates and what low- to moderate-income households can afford.

What is AMI (Area Median Income)?

AMI, or Area Median Income, is a metric used to determine household income levels in a specific geographic area. It is calculated annually by the U.S. Department of Housing and Urban Development (HUD). Households are categorized by income relative to AMI:

  • Extremely Low Income: At or below 30% of AMI.
  • Low Income: At or below 50% of AMI.
  • Moderate Income: At or below 80% of AMI.

For example, in Louisville, KY, the AMI for a family of four is $67,500 (2024). Programs like Section 8 Housing Choice Vouchers use these categories to determine eligibility and subsidy levels.


Affordable Housing: Equal Homes, Financial Support

Affordable housing isn’t about offering lower-quality homes; it’s about making housing accessible through subsidies and thoughtful financial planning. The homes are the same in quality and design, but subsidies—like Section 8 vouchers—bridge the financial gap, ensuring tenants can thrive without being overburdened by housing costs.

Tran Family Properties integrates affordability into its housing approach by aligning with AMI levels to ensure accessibility for families at various income brackets.


Understanding Rent Structure and Subsidies

AMI LevelAnnual Income Limit (Family of 4)Monthly Rent (including utilities)Tenant Pays (with Section 8)Section 8 Pays (estimated 70%)
30% AMI$20,250$506.25$152$354
50% AMI$33,750$843.75$253$590
80% AMI$54,000$1,350$405$945

This structure ensures that tenants pay an affordable portion of their income toward rent while federal subsidies, like Section 8 vouchers, cover the remainder. Section 8 vouchers make a critical difference for families by addressing affordability without compromising quality.


Elevating Tenants Beyond Housing

Tran Family Properties doesn’t stop at providing affordable housing. Its mission extends to empowering tenants with resources and support services that help them thrive, including:

  • Financial Literacy Programs: Helping tenants manage their budgets and build credit.
  • Job Training and Placement: Partnering with workforce development organizations to provide career support.
  • Community Engagement Initiatives: Creating a sense of pride and belonging among residents.

Tran Family Properties believes in fostering not just stability but also opportunity for everyone it serves.


The Importance of Collaboration

Tran Family Properties is dedicated to working with government agencies, nonprofits, and community leaders to address the growing need for affordable housing. This collaborative approach ensures that projects are tailored to meet real community needs while promoting long-term economic and social stability.

Affordable housing is about more than just a roof over one’s head—it’s about creating opportunities, stability, and hope for a better future. Tran Family Properties embodies this ethos, transforming lives and proving that when we elevate others, we all rise together.


How to Apply for Section 8 Assistance

If you or someone you know falls within the income categories listed above (30%, 50%, or 80% AMI), you may qualify for Section 8 Housing Choice Vouchers. These vouchers provide vital support to help make housing more affordable, covering up to 70% of the rent in most cases.

Why Apply?

Section 8 vouchers allow families, seniors, and individuals to live in safe, high-quality homes while paying an affordable portion of their income toward rent. With the support of these subsidies, you can secure housing stability and focus on building a brighter future for yourself and your family.

How to Apply

To apply for Section 8 in Louisville, KY, follow these steps:

  1. Visit the Louisville Metro Housing Authority (LMHA) website to check eligibility and availability.
  2. Submit an application online or in person when the waiting list is open.
  3. Provide all required documentation, such as proof of income, family size, and identification.

Apply Here: Louisville Metro Housing Authority – Section 8 Program Application


Note: The Section 8 waiting list in Louisville may be long due to high demand, so apply as soon as possible if you qualify. If you need assistance with the application process or determining eligibility, Tran Family Properties and its partners are here to help.

Together, let’s make affordable housing accessible to everyone who needs it. Don’t wait—take the first step toward secure, quality housing today!

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Beauty Industries Community Corporation Leadership Development Real Estate Self-Improve Small Businesses Vietnamese

Louisville Business First’s 2024 Most Admired CEOs and Business Impact Awards: A Night of Inspiration and Gratitude

On Thursday, November 21, 2024, Louisville’s brightest business leaders gathered at the Galt House Hotel’s Archibald Cochran Room for a night of celebration at the 2024 Most Admired CEOs and Business Impact Awards, hosted by Louisville Business First. Among the honorees was Di Tran, CEO of Louisville Beauty Academy, whose journey and heartfelt gratitude speech captured the essence of the American Dream.

A Moment of Honor and Reflection

Di Tran, joined by his wife Vy Truong, his esteemed mentors including Ray Brundige, Clark Cox, Rick Dye, and his school director Crystal Beeler, expressed deep appreciation for the recognition. Sharing the spotlight with some of Louisville’s most influential leaders, Di Tran humbly thanked Louisville Business First for elevating businesses across the city, including his own series of small businesses that have made a significant economic impact.

Di Tran’s Speech: “Vietnamese Born, American Made”

In his acceptance speech, Di Tran reflected on his inspiring journey:

*”I am Vietnamese Born, American Made. It is all God, and the United States of America is the number one country on Earth. Louisville City and Kentucky State are the most beautiful places for me. I came here in 1995 with zero English, sponsored by Catholic Charities. My ESL teacher taught me the language—can you understand me now? Thanks to them, I stand before you today.

Being honored alongside the President of the University of Louisville is surreal because UofL made me a computer engineer with a bachelor’s and master’s degree. Sullivan University gave me PhD-level education. Each of you, one way or another, has had a hand in shaping me into who I am today. That’s why I call the United States number one—because of the love and opportunities it gives to people like me.”*

A Legacy of Impact

Di Tran didn’t stop there. He turned the spotlight to his business, Louisville Beauty Academy, which he credits as a significant force for workforce development in the city:

“With our school director, Crystal Beeler—whom I call the Most Admired School Director—we have lifted over 1,000 lives, transforming them into licensed beauty professionals. Many of these graduates now own salons worth more than half a million dollars, contributing between $20 million to $50 million in annual economic impact. And we are just getting started.”

A Grateful Heart

Di Tran closed his speech by thanking his mentors, his wife, and Louisville Business First for the honor of being among such great leaders. He emphasized his gratitude to the USA and God, the foundations of his success.

The event was not just a celebration of achievements but a testament to the resilience, determination, and community spirit that make Louisville and the United States a beacon of opportunity and progress.

Congratulations to All Honorees

Di Tran shares this prestigious recognition with an incredible group of leaders, including Melisa Adkins (UofL Health), Summer Auerbach (Rainbow Blossom Inc.), and many others who continue to inspire and elevate Louisville’s business community.

Here’s to another year of innovation, leadership, and impact in Louisville!


Louisville Beauty Academy continues its mission of transforming lives through beauty education. To learn more or enroll, visit www.LouisvilleBeautyAcademy.net or text 502-625-5531.

REFERENCES

https://www.bizjournals.com/louisville/c/get-to-know-our-2024-most-admired-ceos.html

https://www.bizjournals.com/louisville/c/get-to-know-our-2024-most-admired-ceos/30283/di-tran.html

https://www.bizjournals.com/louisville/news/2024/10/03/announcing-here-are-lbfs-most-admired-ceos-honoree.html

https://www.bizjournals.com/louisville/event/169496/2024/most-admired-ceosbusiness-impact-awards

Categories
Community Small Businesses Vietnamese Workforce Development

Empathy in Action: Di Tran’s Admiration for Whitney Austin and the Shared Burden of Change

In a world often marked by division, there are individuals who rise above, driven by empathy and resilience to make a difference. Di Tran and Whitney Austin are two of these individuals—though their paths have not formally crossed in collaboration, they share a profound understanding of the weight that comes with caring for those affected by hardship.

Whitney Austin’s journey is both inspiring and sobering. After surviving twelve gunshots in a mass shooting, Whitney could have chosen to quietly heal. Instead, she took on the monumental task of advocating for responsible gun ownership and safety through her nonprofit, WhitneyStrong. Her work to reduce gun violence comes with an emotional weight, as she stands alongside victims and families whose lives have been forever changed. Every day, she carries the voices and stories of those affected by gun violence, a responsibility that can be heavy yet fuels her mission.

Di Tran, a Vietnamese immigrant and serial business owner in Louisville, felt a connection to Whitney’s story the moment he heard it. Although they are not yet collaborators, he respects her deeply. His journey began in a mud hut in rural Vietnam, and despite humble beginnings, he has worked to build multiple businesses, including ventures in affordable housing, that provide essential services and job opportunities. Di empathizes not only with those affected by gun violence but also with the homeless and underserved, individuals whose hardships echo the poverty he once knew.

When Di met Whitney at a Rotary Club event in Louisville, he took the opportunity to thank her personally. He recognized the toll her work must take, not just as an advocate but as a survivor carrying the collective pain of those impacted by gun violence. Di’s own experiences with armed threats in his businesses have shown him the pervasive fear and loss that accompanies such incidents. Like Whitney, he understands that empathy for others can sometimes be a heavy burden, yet it’s one that both feel compelled to bear.

In their own ways, Di and Whitney each strive to lift up their communities—Whitney through her advocacy for safer neighborhoods, and Di through his mission to create affordable housing and employment opportunities. Both understand that change doesn’t come without sacrifice and that the responsibility of standing alongside the vulnerable can be weighty. Yet, they also share the belief that such empathy-driven work is essential for creating a better world.

Their meeting serves as a reminder of the strength found in shared empathy and the potential for leaders to inspire one another. Though they have yet to work together, Di Tran’s admiration for Whitney Austin is a testament to the power of resilience, empathy, and purpose. Together, they embody the Rotary Club’s spirit of service, reminding us all that true change begins when we dare to carry the weight of others’ struggles—and refuse to put it down.

Categories
Beauty Industries Community Corporation Small Businesses Workforce Development

Rotary Club of Louisville Welcomes Back Soozie Eastman: Louisville’s Film Industry Rises with Big Incentives and Bigger Opportunities

Louisville, KY – October 31, 2024

The Rotary Club of Louisville proudly welcomed back Soozie Eastman, President of 502 Film and Louisville’s Film Commissioner, for a dynamic update on the rapid growth and profitability of Louisville’s film industry. Eastman’s return marked a momentous opportunity for the Rotary Club and the Louisville community to gain exclusive insights into why Louisville has emerged as one of the most profitable and promising locations for film, art, and music production in the United States.

With state-backed incentives among the highest in the nation, Louisville is drawing Hollywood-level productions to its unique urban and rural landscapes. Kentucky offers filmmakers up to 30% tax credits, placing Louisville and Kentucky at the top of the list for film production incentives in the country. Eastman emphasized that these substantial incentives make producing in Louisville not only attractive but also financially beneficial. Filmmakers can lower production costs significantly while utilizing state-of-the-art facilities and skilled local crews, giving them a competitive edge in both budget and quality.

In addition to tax incentives, Louisville’s collaborative and supportive creative ecosystem plays a crucial role in attracting both national and international projects. From the burgeoning 502 Film team to partnerships with Louisville Tourism and Metro Louisville, Eastman has built a robust network that nurtures local talent while welcoming seasoned industry professionals from around the world. The city’s dedication to growing its film infrastructure, including soundstages, editing suites, and post-production facilities, means that Louisville is becoming a full-service hub for creative projects.

The art and music scenes in Louisville are also thriving, contributing to the city’s allure for creative industries. Louisville’s unique blend of Southern charm and urban sophistication, combined with a diverse cultural heritage, provides filmmakers and artists with unparalleled settings for their stories. This fusion is drawing interest from creatives who see the potential of Louisville as a blank canvas, ready for cinematic exploration.

Di Tran, a Vietnamese American entrepreneur and community advocate, attended the event and was struck by the alignment of Eastman’s vision with his own mission to elevate Louisville. “The energy in the room was electric,” Tran shared. “Seeing Soozie’s passion for not just filmmaking but for Louisville itself was inspiring. Louisville is truly emerging as a city of opportunity, and the arts are fueling that transformation.” Tran, who is deeply committed to workforce development and economic equality in Louisville, resonated with Eastman’s focus on growing local talent and creating high-value jobs within the film and arts industries.

As Eastman explained, the economic impact of film and art production goes beyond the initial production budgets. These projects create a ripple effect that benefits local businesses, from hospitality to construction. Film crews require accommodation, catering, transportation, and more, providing a direct economic boost to the city. Additionally, with an established film industry, Louisville is seeing a rise in workforce development initiatives to support new jobs in the creative sector. The city is building a talent pipeline, offering opportunities for Kentuckians to break into the industry through training programs, internships, and partnerships with local colleges.

The Rotary Club of Louisville’s dedication to bringing back influential speakers like Soozie Eastman demonstrates its commitment to providing members with valuable updates on Louisville’s progress and economic opportunities. Events like these are instrumental in uniting local leaders, business owners, and advocates who are all working towards making Louisville a premier destination for film and art. By hosting such thought-provoking sessions, the Rotary Club plays a pivotal role in fostering a vibrant community spirit and sparking inspiration across diverse sectors.

Thank you, Rotary Club of Louisville, for your unwavering commitment to highlighting the city’s progress and inviting leaders like Soozie Eastman who share actionable insights and inspire community-driven growth. Louisville’s potential as a top film destination is clear, and with organizations like the Rotary Club championing these causes, the city is poised for a future that shines both on and off the screen.

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Community Small Businesses Vietnamese

Celebrating the Vietnamese Contribution to the Catholic Church in the U.S.: A Legacy of Faith, Love, and Service

The Vietnamese-American Catholic community has emerged as a vibrant and essential part of the Church in the United States, contributing significantly to its spiritual, cultural, and social fabric. With deep roots in faith, love, and service, this community not only carries forward its rich heritage from Vietnam but also integrates into the American Church, enriching it with unique perspectives and values.

The Growing Influence of Vietnamese Clergy

One of the most notable contributions of Vietnamese Catholics to the U.S. Church is their increasing presence in the clergy. Around 3-5% of new priests ordained annually in the United States are of Vietnamese descent, reflecting the strength and vitality of this community in fostering vocations. As of 2024, there are 3 to 5 Vietnamese bishops actively serving in the U.S., including prominent leaders like Bishop John Nhan Tran, auxiliary bishop of the Archdiocese of Atlanta​

Wikipedia

Georgia Bulletin. These clergy members, many of whom fled Vietnam as refugees, embody the resilience and faith that define their heritage.

Their story is a testament to perseverance. After the Vietnam War, many families, like Bishop Tran’s, fled their homeland to preserve their freedom of faith. They carried with them not only their Catholic devotion but also their strong cultural values of family, community, and service. Today, Vietnamese-American priests, deacons, and bishops serve communities across the U.S., bringing their pastoral care and deep spirituality to parishes, schools, and charitable organizations.

Carrying the Culture of Love and Service from Vietnam

At the heart of Vietnamese culture is the emphasis on love, family, and service—values that align closely with Catholic teachings. For Vietnamese Catholics, the family is the first church, where devotion to God, care for one another, and mutual support are nurtured. These values have been carried across the ocean to the United States, where Vietnamese families continue to be strong pillars of the Church, often fostering vocations within their homes.

Vietnamese Catholics maintain their traditions and devotion through active participation in parish life, especially in communities with large Vietnamese populations. Many Vietnamese parishes, such as Holy Vietnamese Martyrs Church in Norcross, Georgia, and Our Lady of Vietnam Church in Riverdale, are cultural and spiritual hubs where the faithful gather to celebrate their heritage through the sacraments, religious festivals, and social events​

Georgia Bulletin

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These communities also emphasize service, both within the Church and in broader society. Whether through volunteering at parish activities, organizing outreach programs for the poor, or helping new immigrants, the Vietnamese Catholic community exemplifies the Christian call to love and serve others.

A Legacy of Faith that Bridges Generations

One of the most beautiful aspects of Vietnamese Catholics in the U.S. is their ability to pass on their faith and cultural heritage to future generations. Despite the challenges of integrating into a new country, Vietnamese families have succeeded in preserving their language, customs, and Catholic faith. Vietnamese youth are often actively involved in church life, with many joining youth groups, altar serving, and participating in religious education.

This intergenerational transmission of faith is crucial as it ensures that Vietnamese traditions and Catholic values continue to thrive in the U.S. The Vietnamese-American Catholic experience is a story of resilience, adaptation, and faith. By integrating into American society while maintaining their unique identity, Vietnamese Catholics have created a legacy that strengthens both the Church and the wider community.

Conclusion

The Vietnamese Catholic community in the United States is a powerful testament to the enduring values of faith, love, and service. As more Vietnamese priests and bishops continue to be ordained, their influence and contributions will undoubtedly shape the future of the U.S. Catholic Church for generations to come. Through their unwavering faith and dedication to service, the Vietnamese Catholic community honors its cultural roots while enriching the Church with its deep spirituality and commitment to others.

May we celebrate their contributions, honor their faith journey, and continue to support their vibrant presence in our Church and society.

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Categories
Health Immigration Leadership Development Self-Improve Small Businesses Workforce Development

The Hidden Health Risks of High-Level Professionals: Stress, Retirement, and Their Impact on Longevity

Introduction: The transition from a high-stakes professional career to retirement or career changes can have profound effects on an individual’s health. High-level professionals, particularly those in executive positions, often face unique challenges that contribute to both physical and mental health risks. Chronic stress, identity loss, and financial concerns can create a perfect storm that negatively impacts well-being. Below, we explore various studies and research findings that shed light on the relationship between stress, retirement, and long-term health outcomes for those in leadership roles.

1. Stress and Health in High-Level Professionals:

  • Chronic Stress: Numerous studies have shown that chronic stress, often associated with leadership roles, can negatively impact cardiovascular health, lead to hypertension, and increase the risk of heart disease, stroke, and other serious conditions. Executives, CEOs, and high-level professionals are often exposed to significant amounts of stress, and this can affect both physical and mental health over time.
  • Mental Health and Burnout: A study by the Harvard Business Review found that high-level professionals often experience burnout, depression, and anxiety due to their demanding roles. Burnout can also lead to cognitive and emotional exhaustion, contributing to long-term health complications.

2. Retirement and Post-Career Health Decline:

  • The Retirement Effect: Research published in The Journal of Human Resources and other academic sources indicates that retirement can lead to both positive and negative health outcomes. For some, retirement reduces stress and improves overall well-being. However, for others, especially those who strongly identify with their work or leadership role, retirement can lead to a decline in mental and physical health.
  • A study by the National Bureau of Economic Research (NBER) found that men in particular often experience increased rates of depression, anxiety, and other health problems after retirement, which may be due to a loss of purpose, routine, and social engagement. For some, the sudden change can lead to significant stress or feelings of identity loss, contributing to health issues.

3. Financial and Economic Stress Post-Retirement:

  • Economic Stress and Health: According to the American Psychological Association (APA), financial instability or concerns about maintaining one’s standard of living in retirement can be a major source of stress. While high-level professionals like your mentors likely earned significant incomes, the pressure to maintain their financial position and lifestyle, especially without a comparable job, can create ongoing stress.
  • Status and Identity Loss: Studies from Psychology Today have noted that high achievers in executive positions often tie their self-worth to their careers. When leaving a high-ranking role, they may face an identity crisis, causing stress that can lead to both mental and physical health decline.

4. Life Expectancy of Retired Executives:

  • Some studies have examined the relationship between retirement and life expectancy, though results vary. Research from Oxford University found that while early retirement sometimes correlates with increased longevity for lower-stress jobs, the opposite is often true for high-stress professions, where retirement may be followed by a decline in both health and lifespan. Stress, a sense of lost purpose, and the difficulty of adjusting to life without the structure of a career can contribute to this.

5. The Role of Credibility and Job Market Pressure:

  • Impact on Identity and Self-Worth: High-ranking professionals who leave their jobs may also struggle with feelings of diminished credibility or relevance in their industry, especially if they cannot find similar positions. This can cause stress, especially for individuals who have built their self-esteem around professional success.
  • Job Market Pressure: For older professionals, finding comparable roles can be difficult due to age-related biases in the job market. According to the Center on Aging & Work at Boston College, older executives may face ageism and reduced job opportunities, which can be financially and emotionally stressful.

Conclusion:

There is statistical and academic evidence suggesting that the combination of chronic stress from high-level careers, the challenges of adjusting to retirement, and the potential financial or identity-related concerns can lead to significant health risks, particularly for men in leadership positions. These risks include physical conditions like heart disease as well as mental health challenges like depression and anxiety. The passing of your mentors after leaving their careers may align with some of these common patterns.

While each case is unique, the impact of work-related stress and retirement on health is a well-documented phenomenon, and seeking meaning and purpose beyond one’s career may help mitigate some of these risks.

P.S. As I, Di Tran, Founder of Viet Bao Louisville KY, mourn and reflect on the profound impact of my two mentors, I invite you to read more about their incredible lives:

  • Thomas Turley Noland Jr. was a brilliant communicator and corporate leader at Humana who passed away in 2022 after a battle with cancer.
  • Brian Keinsley was a kind and talented IT leader, retiring as Senior VP/CIO of Humana, who left us on October 12, 2024.

Their legacies remain close to my heart.

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