Jefferson County Public Schools Archives

On a crisp February afternoon in Louisville, Kentucky, a gathering of the city and state’s most compassionate and influential leaders convened for the Kentucky Derby Festival Foundation JusticeFest. Among them was Di Tran, a revered figure in the community, invited for the second time as a judge for this impactful event. As he checked in at 2 pm, badge and booklet in hand, he encountered Rip Hatfield, a former chairman of the festival, for the first time.

What struck Di Tran immediately was the profound level of care and dedication Rip Hatfield exhibited. Despite his esteemed status, Hatfield had been volunteering since 7 am, embodying the spirit of selflessness that Di Tran himself so deeply values. Their conversation quickly turned personal, with Di Tran expressing how programs like JusticeFest uplift individuals from humble beginnings, like himself, a third-world country immigrant who now found himself in esteemed company.

Rip Hatfield, with calmness and humility, shared his own story of growing up in a shared three-bedroom home in Portland during the 1950s, before moving to the Southern end near National Turnpike, not far from where Di Tran’s primary residence on Kingston and 3rd St now stands. Their mutual reflections on the miraculous paths their lives had taken were a testament to their belief in a higher purpose.

At 42, Di Tran sought to understand the meaning and purpose of life, a question he posed to the 80-year-old Hatfield. With serene wisdom, Hatfield responded, “I am still trying to figure that out, but that’s not important. You do the small things you can. I am here today, and I enjoy every moment of it.” This simple yet profound advice resonated with Di Tran, affirming his belief in adding value to the world, one small step at a time.

As they parted ways, Di Tran, inspired and reflective, raced to judge his session, eager to learn more from the diverse voices in the room. The encounter with Rip Hatfield was a reminder of the power of humility, service, and the small yet significant contributions that shape a meaningful life.

In a compelling narrative of legacy and entrepreneurial spirit, David Jones Jr. presents his late father David Jones Sr.’s journey, an account that resonates deeply with listeners such as Di Tran. Tran, a small business owner who also ventured into authorship as a tribute to his own mother, finds a kindred spirit in Jones Jr.’s dedication to completing his father’s book.

David Jones Sr.’s story is one of a modest beginning, borrowing a mere $1,000 to build what would become Humana, a testament to the family-oriented business ethos that still permeates the company’s operations in Louisville. This same commitment to community and family values echoes in Tran’s business philosophy and his written work, “Drop the ME and focus on the OTHERs.”

Jones Sr. was a voracious reader, known for his wagonful of library books, and his proactive nature in applying learned knowledge is highlighted as a key to his success. This appetite for learning and immediate application is an inspirational takeaway for entrepreneurs like Tran.

The foundational pillars of education and faith were also pivotal in Jones Sr.’s life. His advocacy for public education, specifically the Jefferson County Public Schools, and the structured, community-centric environment provided by church attendance, were not just about religious doctrine but about instilling discipline, responsibility, and a sense of community in his children—values that have undoubtedly contributed to the family’s lasting impact on the business and philanthropic landscapes.

As Tran reflects on these learnings, the story of the Jones family not only honors the memory of a father but also serves as a beacon for current and future generations of entrepreneurs.

P.S. – In a moment of heartfelt gratitude, Di Tran approached David Jones Jr., extending a handshake filled with appreciation. “Thank you to your family, and Humana, for you made me who I am today—an American, an engineer which I was the principal software architect, holding the top ranking as an engineer and living the American dream right here in our proud Louisville, Kentucky,” he expressed, his words echoing the profound influence of the Jones family’s legacy on individuals and the community at large.