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Embracing the True Essence of Work: Insights from Di Tran on the Lunar New Year 2024

On the auspicious occasion of Tết, the Vietnamese Lunar New Year celebrated on February 10, 2024, Di Tran, a prolific small business owner, author, and advocate for human connection and cultural roots in the USA, offers a profound reflection on the intrinsic value of work. His thoughts, deeply rooted in appreciation for origin, history, and human-to-human connections, resonate with a timeless truth: the ability, opportunity, and willingness to work transcend mere financial gain. They embody a divine gift that enables individuals to contribute to society, discover their self-worth, and find genuine happiness in life.

Di Tran’s perspective is not just philosophical; it is lived. Today, he cherishes the unique opportunity to work alongside his mother, a vibrant and passionate septuagenarian who, even in her 70s, exudes an indefatigable spirit. Her dedication to her craft and her customers, many of whom have become like family over 20+ years of loyal patronage, exemplifies a deep-seated passion for work that goes beyond the conventional. Her ability to engage in lively discussions about ideas and art, while serving each customer with the care and attention they would receive from a loved one, highlights the human aspect of business that Di Tran holds dear.

This mother-son duo’s approach to work is emblematic of a broader ethos that sees labor not as a burden, but as a form of worship and a path to fulfillment. Their daily hustle, characterized by creativity, passion, and an unwavering commitment to their community, illustrates the profound connection between work, happiness, and the human spirit. For Di Tran and his mother, work is an expression of love—a way to serve and connect with others, to acknowledge their humanity, and to weave a tapestry of relationships that enriches both their lives and those of their customers.

As Di Tran works quietly alongside his mother, he is moved to gratitude for this opportunity to collaborate, create, and contribute. His reflections on this day are a powerful reminder of the beauty inherent in the ability to work. “God is beautiful, and we thank God that we can work and never stop working,” Di Tran muses, his words a testament to the deep sense of purpose and joy derived from his labor. His gratitude extends to the United States and its people, whose embrace of diversity and opportunity has allowed him and countless others to pursue their dreams and find fulfillment in their work.

In sharing his thoughts during the Tết celebrations, Di Tran not only pays homage to his cultural heritage and familial bonds but also offers a universal message of hope and inspiration. His story is a reminder that work, when embraced as an opportunity to contribute, connect, and create, becomes a source of happiness and fulfillment far surpassing the material rewards it may bring. It is a call to recognize the sacredness of labor and to approach our work with the same passion, creativity, and gratitude that Di Tran and his mother exemplify daily.

As we celebrate the Lunar New Year, let us reflect on the true value of work and its role in our lives. May we all find the same joy in our endeavors, the same sense of purpose in our contributions, and the same deep connection to our fellow humans that Di Tran celebrates. In doing so, we not only honor the legacy of those who have paved the way but also forge a path toward a more fulfilling, connected, and joyful life.

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Community Corporation Drop the FEAR and Focus on the FAITH Drop the ME and focus on the OTHERS Guiding Lights: A Journey of Courage, Compassion and Faith Self-Improve Small Businesses Workforce Development

Legacy of Learning and Community: The Story of David Jones Sr. and the Familial Roots of Humana

In a compelling narrative of legacy and entrepreneurial spirit, David Jones Jr. presents his late father David Jones Sr.’s journey, an account that resonates deeply with listeners such as Di Tran. Tran, a small business owner who also ventured into authorship as a tribute to his own mother, finds a kindred spirit in Jones Jr.’s dedication to completing his father’s book.

David Jones Sr.’s story is one of a modest beginning, borrowing a mere $1,000 to build what would become Humana, a testament to the family-oriented business ethos that still permeates the company’s operations in Louisville. This same commitment to community and family values echoes in Tran’s business philosophy and his written work, “Drop the ME and focus on the OTHERs.”

Jones Sr. was a voracious reader, known for his wagonful of library books, and his proactive nature in applying learned knowledge is highlighted as a key to his success. This appetite for learning and immediate application is an inspirational takeaway for entrepreneurs like Tran.

The foundational pillars of education and faith were also pivotal in Jones Sr.’s life. His advocacy for public education, specifically the Jefferson County Public Schools, and the structured, community-centric environment provided by church attendance, were not just about religious doctrine but about instilling discipline, responsibility, and a sense of community in his children—values that have undoubtedly contributed to the family’s lasting impact on the business and philanthropic landscapes.

As Tran reflects on these learnings, the story of the Jones family not only honors the memory of a father but also serves as a beacon for current and future generations of entrepreneurs.


P.S. – In a moment of heartfelt gratitude, Di Tran approached David Jones Jr., extending a handshake filled with appreciation. “Thank you to your family, and Humana, for you made me who I am today—an American, an engineer which I was the principal software architect, holding the top ranking as an engineer and living the American dream right here in our proud Louisville, Kentucky,” he expressed, his words echoing the profound influence of the Jones family’s legacy on individuals and the community at large.