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Books Real Estate Self-Improve Small Businesses Vietnamese

From the Book “Little CFO: What is Finance and What is Investing” – Letter To My sons

Dear Jayden, Skylar, and Dylan,

Every time you come to me, asking about work, about making money, or about how you can help Mom and Dad, my heart overflows with pride. It’s beyond beautiful to see you voluntarily hand me the money you’ve saved, offering to pay for groceries or the toys you’ve bought yourselves. Sons, your generosity and thoughtfulness are gifts to me and your mom that go far beyond words. I am incredibly proud of the young men you’re becoming.

But pride isn’t the only thing I feel. What I look forward to, what I dream of for you, is something far greater. I want you to understand what money really is and, even more importantly, what it isn’t. I want you to understand the values behind money, the purpose of trading value, and the immense power of creating and investing in value. There is a difference between making money and creating wealth—and this book is my way of explaining that difference to you and to all children like you who dream of contributing and helping their families, of being more, doing more, and adding more to this world.

Let me take you back to where it all began for your mom and me. Sons, your dad was born in a small mud hut in Phương Lâm, Đồng Nai, Vietnam. Our family was poor, so poor that we measured success by whether we had enough rice to eat for the day. Yet, even in that mud hut, surrounded by the struggles of survival, I witnessed something remarkable. Your grandparents—my parents—found ways to rise above poverty. Your grandmother, whom you know as a loving and wise woman, became one of the top wholesalers of fertilizer in the area. She wasn’t just a trader; she was known for her fairness, her hard work, and her ability to build relationships in the Phương Lâm market. She didn’t have much money at first, but she understood value: how to create it, how to trade it, and how to scale it. This understanding changed everything.

When we came to the United States, we left all of that behind. We arrived with just $400 in our pockets, seven people squeezed into a tiny 500-square-foot apartment at Americana Apartments. We started over. Your mom and I worked tirelessly, your grandparents did everything they could, and slowly, step by step, we built a new life. From that tiny apartment, we moved on to owning homes, businesses, and degrees. We climbed corporate ladders, started small businesses, and even entered the world of politics and community service. Today, your mom is running a business in healthcare, helping people at Kentucky Pharmacy, while I work to build businesses, write books, and create opportunities for others.

Do you know what made all of this possible? It wasn’t just money. Money is simply a tool, a currency that moves value from one person to another. What made it all possible was understanding value itself. Sons, this is what I want you to learn. Money is not the goal. Money is like the blood in your body—it’s necessary for life, but it’s not the purpose of life. The goal has always been to create value, to trade value, and to multiply value in ways that serve others and make the world a better place. The more you understand how to create and trade value, and the more you can do this at scale, the wealthier you will become—not just financially but in every aspect of your life.

I see something in you, sons, that many adults haven’t yet discovered. When you say, “I want to work,” “I want to make money to help,” “I want to contribute,” or “I want to add value,” you’re expressing one of the most valuable traits anyone can have: the desire to create and serve. This initiative, this self-drive, is more precious than gold. It’s not about how old you are; it’s about the habits you build, the mentality you develop, and the actions you take. You already have this gift, sons. And this book is my way of nurturing that gift in you and in all children who share your curiosity and determination.

I don’t just want you to read this book. I want this book to be the foundation, the starting point, for a lifetime of learning and growth. I’ve written it in a way that’s simple enough for you to understand now, but deep enough that you can revisit it as you grow older and discover new layers of meaning. My hope is that it will give you the knowledge and tools to become leaders—leaders of yourselves, of your families, and of your communities.

So let’s talk about the mindset I want you to carry with you: the mindset of value creation, value trading, and value investment. It sounds complicated, but it’s not. Let me break it down for you.

  • Value Creation is about using your skills, knowledge, and time to make something that helps others. For example, when you help Mom by cleaning up the house, you’re creating value because you’re making our home a better place to live. When I write books or start businesses, I’m creating value by sharing ideas or providing jobs.
  • Value Trading is when you exchange something of value for something else. This is where money often comes in. For example, if you save up your allowance and buy a toy, you’re trading the money you earned for something you want. But trading isn’t just about money. When you help a friend with homework, you’re trading your time and knowledge for the satisfaction of helping someone.
  • Value Investing is about putting your resources into something that will grow over time. This could mean saving your money in a piggy bank, or it could mean spending time learning a new skill that will make you even more valuable in the future.

Sons, the more you understand these three concepts and practice them, the more successful you will be. And by success, I don’t just mean money. I mean living a life filled with purpose, contribution, and fulfillment.

Let me share something important about where your mom and I came from. In Vietnam, life was about survival. Every meal, every roof over our heads, every opportunity to go to school—we had to fight for these things. When we came to America, we realized that this country offers something extraordinary: the chance to dream bigger. But dreams don’t just happen. They require hard work, learning, and a commitment to creating and sharing value with others. That’s what I want for you. I want you to dream big, work hard, and build something meaningful—not just for yourselves but for the people around you.

Sons, you’ve already shown me that you have what it takes. Every time you hand me your savings, not because I ask for it but because you want to contribute, you’re showing me that you understand something many adults struggle with. You understand that money is not about hoarding or spending selfishly; it’s about helping, sharing, and building something greater than yourself. This mindset is your greatest asset, and it’s something I want to nurture in you.

This book is not just for you. It’s for all the children out there who look at their parents and say, “I want to help.” It’s for all the kids who are curious about how money works, who want to make a difference in their families, their communities, and the world. And it’s for the parents and teachers who want to guide these children but don’t always know where to start.

In this book, we’ll talk about what money is and isn’t, how to earn it, save it, and spend it wisely. We’ll explore the difference between trading value and creating value, and we’ll learn about investing—not just in money but in yourself and the people around you. I’ll share lessons from our family’s journey, from the mud hut in Phương Lâm to the life we’ve built in America, and I’ll show you how these lessons can apply to your life, no matter where you are or where you want to go.

Sons, my greatest hope for you is not that you become rich, though I believe you will be if you follow these principles. My hope is that you become people of value. People who create, who contribute, who lead with kindness and wisdom. People who understand that money is just a tool, but value—the ability to help others and make the world better—is the true measure of wealth.

Jayden, Skylar, Dylan—this book is my gift to you. It’s my way of passing on everything I’ve learned so far and everything I hope you will build upon. Read it, question it, and use it as a foundation to grow. And remember, your mom and I are always here to support you every step of the way.

With all my love and pride,
Dad

Categories
Community Corporation Real Estate Small Businesses Vietnamese Workforce Development

Elevating Lives Through Affordable Housing: Tran Family Properties’ Mission to Empower Communities

Tran Family Properties, LLC of Di Tran Enterprise and New American Business Association Inc (501c3) is more than a real estate development company—it’s a movement dedicated to elevating lives, fostering inclusivity, and creating sustainable communities. At the heart of its mission is a commitment to affordable housing that goes beyond simply providing homes. Tran Family Properties empowers renters by addressing real financial barriers while ensuring quality living spaces that inspire dignity and hope.

What is Affordable Housing?

Affordable housing is defined by law as housing that costs no more than 30% of a household’s gross income, including utilities. This ensures that families have enough financial flexibility to cover other essential expenses like food, healthcare, and transportation. Affordable housing relies on subsidies, tax credits, and policies to bridge the gap between market rates and what low- to moderate-income households can afford.

What is AMI (Area Median Income)?

AMI, or Area Median Income, is a metric used to determine household income levels in a specific geographic area. It is calculated annually by the U.S. Department of Housing and Urban Development (HUD). Households are categorized by income relative to AMI:

  • Extremely Low Income: At or below 30% of AMI.
  • Low Income: At or below 50% of AMI.
  • Moderate Income: At or below 80% of AMI.

For example, in Louisville, KY, the AMI for a family of four is $67,500 (2024). Programs like Section 8 Housing Choice Vouchers use these categories to determine eligibility and subsidy levels.


Affordable Housing: Equal Homes, Financial Support

Affordable housing isn’t about offering lower-quality homes; it’s about making housing accessible through subsidies and thoughtful financial planning. The homes are the same in quality and design, but subsidies—like Section 8 vouchers—bridge the financial gap, ensuring tenants can thrive without being overburdened by housing costs.

Tran Family Properties integrates affordability into its housing approach by aligning with AMI levels to ensure accessibility for families at various income brackets.


Understanding Rent Structure and Subsidies

AMI LevelAnnual Income Limit (Family of 4)Monthly Rent (including utilities)Tenant Pays (with Section 8)Section 8 Pays (estimated 70%)
30% AMI$20,250$506.25$152$354
50% AMI$33,750$843.75$253$590
80% AMI$54,000$1,350$405$945

This structure ensures that tenants pay an affordable portion of their income toward rent while federal subsidies, like Section 8 vouchers, cover the remainder. Section 8 vouchers make a critical difference for families by addressing affordability without compromising quality.


Elevating Tenants Beyond Housing

Tran Family Properties doesn’t stop at providing affordable housing. Its mission extends to empowering tenants with resources and support services that help them thrive, including:

  • Financial Literacy Programs: Helping tenants manage their budgets and build credit.
  • Job Training and Placement: Partnering with workforce development organizations to provide career support.
  • Community Engagement Initiatives: Creating a sense of pride and belonging among residents.

Tran Family Properties believes in fostering not just stability but also opportunity for everyone it serves.


The Importance of Collaboration

Tran Family Properties is dedicated to working with government agencies, nonprofits, and community leaders to address the growing need for affordable housing. This collaborative approach ensures that projects are tailored to meet real community needs while promoting long-term economic and social stability.

Affordable housing is about more than just a roof over one’s head—it’s about creating opportunities, stability, and hope for a better future. Tran Family Properties embodies this ethos, transforming lives and proving that when we elevate others, we all rise together.


How to Apply for Section 8 Assistance

If you or someone you know falls within the income categories listed above (30%, 50%, or 80% AMI), you may qualify for Section 8 Housing Choice Vouchers. These vouchers provide vital support to help make housing more affordable, covering up to 70% of the rent in most cases.

Why Apply?

Section 8 vouchers allow families, seniors, and individuals to live in safe, high-quality homes while paying an affordable portion of their income toward rent. With the support of these subsidies, you can secure housing stability and focus on building a brighter future for yourself and your family.

How to Apply

To apply for Section 8 in Louisville, KY, follow these steps:

  1. Visit the Louisville Metro Housing Authority (LMHA) website to check eligibility and availability.
  2. Submit an application online or in person when the waiting list is open.
  3. Provide all required documentation, such as proof of income, family size, and identification.

Apply Here: Louisville Metro Housing Authority – Section 8 Program Application


Note: The Section 8 waiting list in Louisville may be long due to high demand, so apply as soon as possible if you qualify. If you need assistance with the application process or determining eligibility, Tran Family Properties and its partners are here to help.

Together, let’s make affordable housing accessible to everyone who needs it. Don’t wait—take the first step toward secure, quality housing today!

Categories
Beauty Industries Community Corporation Leadership Development Real Estate Self-Improve Small Businesses Vietnamese

Louisville Business First’s 2024 Most Admired CEOs and Business Impact Awards: A Night of Inspiration and Gratitude

On Thursday, November 21, 2024, Louisville’s brightest business leaders gathered at the Galt House Hotel’s Archibald Cochran Room for a night of celebration at the 2024 Most Admired CEOs and Business Impact Awards, hosted by Louisville Business First. Among the honorees was Di Tran, CEO of Louisville Beauty Academy, whose journey and heartfelt gratitude speech captured the essence of the American Dream.

A Moment of Honor and Reflection

Di Tran, joined by his wife Vy Truong, his esteemed mentors including Ray Brundige, Clark Cox, Rick Dye, and his school director Crystal Beeler, expressed deep appreciation for the recognition. Sharing the spotlight with some of Louisville’s most influential leaders, Di Tran humbly thanked Louisville Business First for elevating businesses across the city, including his own series of small businesses that have made a significant economic impact.

Di Tran’s Speech: “Vietnamese Born, American Made”

In his acceptance speech, Di Tran reflected on his inspiring journey:

*”I am Vietnamese Born, American Made. It is all God, and the United States of America is the number one country on Earth. Louisville City and Kentucky State are the most beautiful places for me. I came here in 1995 with zero English, sponsored by Catholic Charities. My ESL teacher taught me the language—can you understand me now? Thanks to them, I stand before you today.

Being honored alongside the President of the University of Louisville is surreal because UofL made me a computer engineer with a bachelor’s and master’s degree. Sullivan University gave me PhD-level education. Each of you, one way or another, has had a hand in shaping me into who I am today. That’s why I call the United States number one—because of the love and opportunities it gives to people like me.”*

A Legacy of Impact

Di Tran didn’t stop there. He turned the spotlight to his business, Louisville Beauty Academy, which he credits as a significant force for workforce development in the city:

“With our school director, Crystal Beeler—whom I call the Most Admired School Director—we have lifted over 1,000 lives, transforming them into licensed beauty professionals. Many of these graduates now own salons worth more than half a million dollars, contributing between $20 million to $50 million in annual economic impact. And we are just getting started.”

A Grateful Heart

Di Tran closed his speech by thanking his mentors, his wife, and Louisville Business First for the honor of being among such great leaders. He emphasized his gratitude to the USA and God, the foundations of his success.

The event was not just a celebration of achievements but a testament to the resilience, determination, and community spirit that make Louisville and the United States a beacon of opportunity and progress.

Congratulations to All Honorees

Di Tran shares this prestigious recognition with an incredible group of leaders, including Melisa Adkins (UofL Health), Summer Auerbach (Rainbow Blossom Inc.), and many others who continue to inspire and elevate Louisville’s business community.

Here’s to another year of innovation, leadership, and impact in Louisville!


Louisville Beauty Academy continues its mission of transforming lives through beauty education. To learn more or enroll, visit www.LouisvilleBeautyAcademy.net or text 502-625-5531.

REFERENCES

https://www.bizjournals.com/louisville/c/get-to-know-our-2024-most-admired-ceos.html

https://www.bizjournals.com/louisville/c/get-to-know-our-2024-most-admired-ceos/30283/di-tran.html

https://www.bizjournals.com/louisville/news/2024/10/03/announcing-here-are-lbfs-most-admired-ceos-honoree.html

https://www.bizjournals.com/louisville/event/169496/2024/most-admired-ceosbusiness-impact-awards

Categories
Community Drop the FEAR and Focus on the FAITH Drop the ME and focus on the OTHERS Early Childhood Education Guiding Lights: A Journey of Courage, Compassion and Faith Immigration Leadership Development Real Estate Self-Improve Workforce Development

Celebrating Unity and Service: Morgan Hancock, Vy Truong, Jani Szukk, and the Cathedral of Assumption

In the heart of Louisville, an extraordinary event unfolded at the majestic Cathedral of Assumption: Let’s Dance Louisville for FEED MY NEIGHBOR. This night brought together a remarkable tapestry of individuals, each contributing to the beauty and unity of our city. Among them, the spotlight shone brightly on Morgan Hancock and her dance partner, Jani Szukk, whose story exemplifies the essence of hard work, resilience, and community spirit.

Morgan Hancock, an Army veteran and devoted mother, is a beacon of strength and determination. Known for her relentless hustle in the business world and her leadership in community-serving initiatives like Bourbon with Heart, Morgan’s dedication to serving others is truly inspiring. Her performance at Let’s Dance Louisville was more than just a dance; it was a testament to her unwavering commitment to making a difference.

Dancing alongside Morgan was Jani Szukk, a professional dancer from Hungary who recently became a naturalized US citizen after years in America. Their performance, themed “American Proud,” beautifully embodied the spirit of patriotism and the joy of achieving the American dream. Jani’s journey from immigrant to citizen resonates deeply, especially with those who, like him, have come to this country seeking a better life.

The event also saw the presence of Vy Truong, the Founder, CEO, and licensed Pharmacist in charge of Kentucky Pharmacy. Vy’s story is one of perseverance and excellence. As an immigrant and successful business owner, she exemplifies the profound impact that dedication and hard work can have. Alongside Vy was her husband, Di Tran, a Vietnamese immigrant, serial small business owner, and author of a series of self-help books. Di is known for his tireless efforts in serving the community and raising his three sons with the values of hard work and compassion.

The synergy among Morgan, Jani, Vy, and Di highlights a powerful narrative of unity and service. These individuals, each from different walks of life, are united by their shared commitment to bettering the community. They demonstrate that the beauty of our city lies not just in its landmarks but in the hearts of those who strive to make it a better place.

This event, elevating the cause of FEED MY NEIGHBOR by the Cathedral of Assumption, underscores the incredible potential of community-driven initiatives. It is a reminder that through collective effort, we can address pressing needs and create a more compassionate society. The support and collaboration witnessed here are a testament to the power of unity and the profound impact of serving others.

In the grand tapestry of Louisville, stories like those of Morgan, Jani, Vy, and Di weave a narrative of hope, resilience, and unwavering commitment to the greater good. They exemplify the spirit of “mom bosses,” immigrants, veterans, and community leaders who tirelessly work to create a better future. Their efforts, combined with the mission of organizations like FEED MY NEIGHBOR, illuminate the path forward—a path paved with love, service, and the beauty of God’s grace.

As we reflect on this night, we are reminded of the profound truth that the beauty of our community is found in the hearts and actions of those who serve. Let us continue to support and celebrate each other, knowing that together, we can achieve extraordinary things. The journey of unity, service, and love is just beginning, and there is so much more to come.

May God bless all who contribute to this noble cause, and may the spirit of service continue to inspire us all.

Categories
Real Estate

Unlock Home Potential at the Louisville Build, Renovate & Landscape Expo with Di Tran Enterprise

Explore Home Innovation at the Louisville Build, Renovate & Landscape Expo with Tran Family Properties LLC of Di Tran Enterprise

As the new year unfolds, it brings with it the opportunity for new beginnings and transformations. The Louisville Build, Renovate & Landscape Expo, taking place from January 12-14, 2024, at the Kentucky International Convention Center, is an event that embodies this spirit of change and innovation in the realm of home improvement.

Excitingly, Tran Family Properties LLC of Di Tran Enterprise is offering additional complimentary tickets to this premier expo. This is an open invitation to all those who have a passion for home aesthetics, functionality, and the art of landscaping. By reaching out to Tran Family Properties LLC of Di Tran Enterprise, you can secure your free admission to a venue brimming with the latest home products, services, and experts in the field.

To claim your ticket, simply contact them via Facebook or send an email to [email protected]. Act swiftly to ensure your place at this sought-after event where the best in the industry gather under one roof.

Whether you’re planning a full-scale renovation or looking for small ways to enhance your space, the expo is the perfect place to gather ideas and connect with skilled professionals. With free admission provided by Tran Family Properties LLC of Di Tran Enterprise, you have the perfect chance to explore a range of exhibits and participate in workshops that cater to every level of experience.

Remember, the event is family-friendly, with no tickets required for children 17 and under. Don’t let this chance slip by—get in touch with Tran Family Properties LLC of Di Tran Enterprise today and join a community of homeowners, builders, and dreamers alike at the Louisville Build, Renovate & Landscape Expo. See you there!

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