business growth Archives - Viet Bao Louisville KY

In a compelling narrative of legacy and entrepreneurial spirit, David Jones Jr. presents his late father David Jones Sr.’s journey, an account that resonates deeply with listeners such as Di Tran. Tran, a small business owner who also ventured into authorship as a tribute to his own mother, finds a kindred spirit in Jones Jr.’s dedication to completing his father’s book.

David Jones Sr.’s story is one of a modest beginning, borrowing a mere $1,000 to build what would become Humana, a testament to the family-oriented business ethos that still permeates the company’s operations in Louisville. This same commitment to community and family values echoes in Tran’s business philosophy and his written work, “Drop the ME and focus on the OTHERs.”

Jones Sr. was a voracious reader, known for his wagonful of library books, and his proactive nature in applying learned knowledge is highlighted as a key to his success. This appetite for learning and immediate application is an inspirational takeaway for entrepreneurs like Tran.

The foundational pillars of education and faith were also pivotal in Jones Sr.’s life. His advocacy for public education, specifically the Jefferson County Public Schools, and the structured, community-centric environment provided by church attendance, were not just about religious doctrine but about instilling discipline, responsibility, and a sense of community in his children—values that have undoubtedly contributed to the family’s lasting impact on the business and philanthropic landscapes.

As Tran reflects on these learnings, the story of the Jones family not only honors the memory of a father but also serves as a beacon for current and future generations of entrepreneurs.

P.S. – In a moment of heartfelt gratitude, Di Tran approached David Jones Jr., extending a handshake filled with appreciation. “Thank you to your family, and Humana, for you made me who I am today—an American, an engineer which I was the principal software architect, holding the top ranking as an engineer and living the American dream right here in our proud Louisville, Kentucky,” he expressed, his words echoing the profound influence of the Jones family’s legacy on individuals and the community at large.

In the business corridors of Louisville, Greater Louisville Inc (GLI) stands as a beacon of innovation and inclusivity. This Chamber of Commerce, with its unwavering commitment to promoting an inclusive economic ecosystem, has caught the attention of many, including the dynamic Di Tran, president of the New American Business Association Inc.

GLI: Leading by Example

GLI has long been a pillar of support for businesses in Louisville and beyond. Their endeavors range from offering business support services to ensuring fairness in business growth, with a vision always leaning towards inclusivity and fairness. It’s this commitment that has positioned GLI as not just an organization but as a catalyst for change in Kentucky’s business community.

Di Tran: A Synergy of Vision and Passion

Di Tran’s association with GLI is more than just participatory; it’s symbiotic. As a Vietnamese immigrant who faced the challenges of establishing a business in a foreign land, Di recognizes the value of platforms like GLI. Their support for businesses, big and small, and their dedication to fostering growth is what drew Di closer to GLI’s mission.

With a personal story marked by resilience and ambition, Di, who now helms a series of successful Asian-owned businesses, sees GLI’s vision and his personal mission aligning seamlessly. He not only appreciates GLI’s contributions but also collaborates actively with its Education and Workforce Development Committee.

The 10% Advocacy: A Shared Dream

The mutual respect between GLI and Di Tran becomes even more evident in their shared objectives. Di’s advocacy, ensuring a 10% representation of immigrants, especially those grappling with English as a second language, echoes GLI’s broader inclusive goals. It’s not just about representing a minority; it’s about amplifying the voices that often remain unheard.

GLI, with its steadfast commitment to diversity, finds in Di Tran an ally who embodies the very essence of their vision. Together, they’re not just addressing an oversight but pioneering an inclusive economic transformation in Louisville.

Crafting a Collaborative Future

The alliance between Di Tran and GLI underscores the transformative power of collaboration. By bringing to the fore the unique challenges and contributions of immigrant entrepreneurs, they’re paving the way for a Louisville where every business voice, regardless of its origin, is valued.

Elevating GLI’s mission through real-life examples like Di Tran’s journey offers a testament to their overarching goal: a business ecosystem that’s diverse, inclusive, and thriving. With GLI’s visionary approach and Di Tran’s fervent advocacy, Louisville is set on a trajectory of not just economic growth but inclusive prosperity.